MI Podcast

By Nikhil Kumar

A podcast for all things marketing and media related.

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Podcast Socials -

https://www.youtube.com/@ModernIntelligence1/

https://www... more

FAQs about MI Podcast:

How many episodes does MI Podcast have?

The podcast currently has 72 episodes available.

MI Podcast episodes:

December 25, 2023 MI Podcast Episode 52 - Event Design in Community Marketing feat. Ritika Jajodia (Radio City India)
Episode 52 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
01:53 - Ritika's Background
10:10 - How do you approach promoting a community marketing event to ensure maximum visibility and participation?
19:30 - How can event organizers encourage attendees to refer others to the event?
22:00 - What elements contribute to creating a positive and engaging event experience for attendees?
28:30 - How do you measure and gauge the level of engagement during a community marketing event?
35:42 - To what extent should event design be personalized to cater to the diverse preferences and interests of the community?
38:48 - Are there follow-up strategies or post-event engagement initiatives that you recommend for fostering ongoing connections?
41:42 - Specific post-event marketing strategies to enhance business impact
45:25 - How can community marketing events contribute to building long-term relationships with attendees?
47:58 - Innovative campaigns designed by Ritika
50:52 - Event marketing to Gen Z in big cities
56:14 - How sub cultural communities can be marketed via events?
58:20 - Effectively marketing live streaming events
01:02:43 - Movie marketing & event marketing similarity
01:05:42 - Networking for students & young working professionals in big cities
01:08:40 - Becoming a local event organizer
01:13:11 - Conclusion
Ritika's Socials -
LinkedIn - https://www.linkedin.com/in/ritika-j-639723170/
Instagram - https://www.instagram.com/ritikajajodia__/
#marketing #media #eventdesign #communitymarketing #nikhilkumarmarketing #modernintelligencechannel
...more
1h 15min
December 11, 2023 MI Podcast Episode 51 - Brand Collaborations for Influencers feat. Sweta Singh (Influencer Manager)
Episode 51 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Time Stamps

00:00 - Introduction
01:50 - Sweta's Background
04:25 - What attracted you (Sweta) to influencer marketing?
06:03 - What actual abilities & skills are required in influencer marketing?
09:02 - How to set expectations with clients in influencer marketing?
11:56 - How do you design influencer marketing campaigns?
21:35 - How do influencer marketing agencies shortlist influencers for campaigns?
37:43 - How should influencer marketers manage tough situations?
43:38 - The necessity of having an extensive influencer database for influencer marketing
44:14 - How to monetize your content properly as a young influencer?
51:04 - How should you handle brand deals as an emerging influencer?
53:55 - Sweta's successful influencer marketing campaigns
56:21 - How can marketers work better with influencer marketing agencies?
58:36 - Influencer reviews on e-commerce sites
59:42 - What are the new trends going forward in influencer marketing?
01:02:36 - Influencers in movies
01:04:46 - Why are actors becoming digital influencers?
01:06:44 - Influencers offering hyper personalized services & communication
01:09:31 - Conclusion

Sweta's Socials -

LinkedIn - https://www.linkedin.com/in/sweta-singh-0930531b5/
Instagram - https://www.instagram.com/_chaotic__vibe/

#marketing #media #influencermarketing #influencerbranding #nikhilkumarmarketing #modernintelligencechannel
...more
1h 12min
November 07, 2023 MI Podcast Episode 50 - Trends in the Luxury Lifestyle & Fashion Industry feat. Riddhi Punjani & Rahim Lakhani (Co-Founders @ 1 2 101)
Episode 50 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
10:50 - Overview of the current landscape of the luxury lifestyle and fashion industry
19:42 - What emerging technologies are being embraced to enhance the luxury shopping experience?
32:50 - How has consumer behavior evolved in the luxury market, especially with the rise of online shopping?
47:28 - What role does social media play in shaping consumer preferences for luxury brands?
54:02 - Do you see a shift in consumer priorities towards more sustainable and ethically produced luxury goods?
01:04:23 - What is the impact of influencer marketing in the luxury lifestyle and fashion industry?
01:19:24 - Conclusion
Riddhi's Socials -
LinkedIn - https://www.linkedin.com/in/riddhi-punjani-641aab131/
Instagram - https://www.instagram.com/riddhipunjani/
Rahim's Socials -
LinkedIn - https://www.linkedin.com/in/therahimlakhani/
Instagram - https://www.instagram.com/therahimlakhani/
#marketing #media #luxurymarketing #luxurybranding #nikhilkumarmarketing #marketingintelligencechannel
...more
1h 25min
October 04, 2023 MI Podcast Episode 49 - Podcasting for Personal Branding feat. Hamza Chitalwalla (Podcast Coach)
Episode 49 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
07:50 - How can podcasting be an effective tool for individuals looking to build and grow their personal brand?
15:02 - How do you define a strong personal brand, and how can podcasters align their content with their brand identity?
22:18 - What steps should individuals take when planning to start a podcast as a means of personal branding?
30:08 - How can someone identify their target audience and tailor their podcast content to resonate with them?
34:16 - What tips can you offer to help podcasters maintain a regular posting schedule and keep their audience engaged?
39:48 - What strategies should podcasters employ to encourage listener engagement and interaction with their brand?
45:16 - How can individuals get started with guesting, and how should they approach potential collaborations?
54:38 - What future trends or developments do you foresee in podcasting and personal branding, and how can individuals prepare for them?
59:48 - Conclusion
Hamza's Socials -
LinkedIn - https://www.linkedin.com/in/hamzachitalwalla/
Instagram - https://www.instagram.com/hamzachitalwalla/
#marketing #media #podcasting #personalbranding #nikhilkumarmarketing #marketingintelligencechannel
...more
1h 5min
September 23, 2023 MI Podcast Episode 48 - Mindset of a Marketer feat. Ishita Hundia (Corporate Wellness Coach)
Episode 48 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps00:00 - Introduction09:36 - What does it mean to have a "winning mindset" in the context of marketing, and how can marketers cultivate this mindset to achieve greater success?20:52 - How do successful marketers handle failure and setbacks, and what strategies can they use to bounce back and stay motivated in challenging times?26:48 - What are some time management strategies that can help marketers prioritize tasks and maximize their productivity?35:08 - How can marketers maintain their motivation and resilience in the face of rejection and intense competition?50:16 - How can marketers develop a clear and confident decision-making process to make better choices for their campaigns and strategies?01:05:52 - What are some exercises or practices that marketers can use to enhance their creativity and generate innovative ideas?01:17:24 - How can marketers avoid burnout and maintain a healthy work-life balance while still achieving their professional goals?01:30:12 - How can marketers embrace risk-taking while also managing potential downsides?01:39:46 - How can marketers effectively reflect on their experiences and learn from both their successes and failures?01:46:02 - Conclusion
Ishita's Socials -
LinkedIn - https://www.linkedin.com/in/ishitahundia/
Instagram - https://www.instagram.com/ishitahundiapodcast/
About Ishita - I have spent the last 10 years of my life working towards deeper human connections and joyful living. In all of my research, internship, employment, and entrepreneurial endeavors, I discovered that 90% of people's decisions are the result of subconscious choices.Working with incubation centers' helped me understand how VC's fundamentally mark choices to product categories, and working for society as a mental health empowerment coach helped me connect to people by asking, hearing, and connecting to people on a big scale. As a project manager in charge of a team of 120 people, I was able to lead and develop immersive technology-based storytelling, as well as learn to lead with empathy. I have great people skills and the capacity to generate innovation based on my expertise working with varied cultures andexperiencing all aspect of delivering and generating value and empowering 4000+ people.
#marketing #media #winningmindset #productivity #nikhilkumarmarketing #marketingintelligencechannel
...more
1h 49min
September 09, 2023 MI Podcast Episode 47 - Instagram Marketing for Beauty Brands feat. Bhavya Sinha (Instagram Specialist)
Episode 47 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
09.28 - How has Instagram transformed the beauty industry's marketing strategies & what are some key trends that have emerged as a result?
20:02 - What are some best practices for finding the right influencers to collaborate with, and how can brands measure the success of these partnerships?
50:02 - With the rise of Instagram shopping features, how can beauty businesses optimize their product pages and leverage Instagram's e-commerce capabilities to drive sales?
55:08 - Has the shift towards promoting inclusivity and diversity affected marketing strategies for beauty brands on Instagram? If so, how can companies effectively portray these values through their content?
59:52 - What are some tactics and strategies to ensure a beauty brand's content is seen by a wider audience and reaches potential customers?
01:07:02 - How can businesses encourage customers to create and share UGC, and how does it impact brand loyalty?
01:09:46 - How important is authenticity and transparency in beauty marketing on Instagram? What are some ways brands can build trust with their audience and avoid common pitfalls related to authenticity?
01:12:02 - What are some creative and innovative marketing campaigns or strategies that have proven successful for beauty brands, and what can others learn from these examples?
01:16:42 - What are some tips for crafting compelling captions that complement the visuals and enhance engagement?
01:20:52 - Are there any upcoming or lesser-known Instagram features that beauty businesses should be aware of and consider incorporating into their marketing efforts?
01:23:52 - Conclusion
Bhavya's Socials -
LinkedIn - https://www.linkedin.com/in/bhavya12
Instagram - https://instagram.com/even_bhavya
About Bhavya -
Bhavya Sinha, is a seasoned social media marketing manager based in Mumbai. With an impressive 6 years of experience in the social media space, Bhavya has honed her skills to perfection. She possesses an astute understanding of the Instagram algorithm and excels at crafting content that captivates a wider audience. Managing a thriving meme page on Instagram with 20K followers, she beautifully intertwines her creativity and expertise in the world of social media marketing. Beyond her digital prowess, Bhavya's interests include reading, meditation, and painting, adding depth to her dynamic approach.
#marketing #media #beautyindustrymarketing #instagrammarketing #nikhilkumarmarketing #marketingintelligencechannel
...more
1h 26min
September 07, 2023 MI Podcast Episode 46 - Humanizing your brand feat. Nandini Agrawal (Social Media Marketer)
Episode 46 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
04.50 - What does it mean to "humanize" a brand in the context of social media? Why is humanizing your brand important in today's digital landscape?
13:20 - How can a brand showcase authenticity and genuine personality on social media platforms?
21:20 - How can storytelling be used in humanizing a brand on social media?
30:46 - What types of content resonate most with audiences when it comes to humanizing a brand on social media?
40:15 - How can humor be incorporated into a brand's social media presence to make it more relatable and approachable?
45:20 - How can brands measure the success of their efforts to humanize their brand on social media?
54:54 - Conclusion
Nandinis Socials -
LinkedIn - https://www.linkedin.com/in/nandini-agrawal-5381161a4/
Instagram - https://www.instagram.com/nandiniagrawall/
About Nandini -
Nandini is a Chemistry Major from Delhi University. Chemistry and her profile, don't really match. Still, this crazy journey from PCM in XIIth grade to Chemistry in Undergrad to months and years of exploration through internships, freelance gigs, and volunteer ships in college, she couldn't be happier that she aspires to be an Impact Marketer.
She worked at Dentsu Webchutney (now a part of Dentsu Creative) as a social media account executive for 7 months as her first full-time job post-college. She worked on Dentsu's one of the most fast paced accounts, POCO India, managing its day-to-day operations, client relations, team management, briefings, etc.
She believes in constantly upskilling herself which is why she is pursuing an online PG equivalent "Advanced Digital Marketing and Communications" diploma with specializations in "Content Marketing" and "Branding" from MICA X Upgrad.
She also takes pride in helping small businesses to help make their social game strong, largely on Instagram, over these 2 years. She is a content junkie, who loves to consume and create good content. But at the same time, she likes to strategize and take an approach.
Her father's jewellery business is like her baby on digital. She created its online presence and is involved in launching campaigns for the brand solely. She conducts photo shoots, designs, and writes for them.
She looks forward to days when she can exercise her creativity, bring life to brands and organizations, and establish relationships based on loyalty.
She'd still say that there are miles to go before she sleeps because her purpose in life remains to learn as much as she can in these years, build expertise in branding and marketing, know the secret sauce to build heart-touching brands and create impact in the world.
#marketing #media #branding #contentmarketing #nikhilkumarmarketing #marketingintelligencechannel
...more
1h 6min
September 05, 2023 MI Podcast Episode 45 - B2B Tech Content Marketing feat. Sreyashi Chatterjee (B2B Marketing Specialist)
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
12:28 - What is B2B tech content marketing and why it's particularly important in the technology industry?
18:08 - In the B2B tech sector, how can content be strategically aligned with different stages of the buyer's journey to drive engagement and conversions?
25:42 - B2B tech content often involves complex technical concepts. How can marketers strike a balance between producing content that's insightful for experts while remaining accessible to a broader audience?
30:06 - How does content marketing help establish B2B tech companies as thought leaders in their field? What content strategies are effective for showcasing expertise?
35:00 - B2B tech audiences consume content in various ways. What content formats, such as whitepapers, webinars, podcasts, and videos, tend to resonate the most in this industry?
38:32 - Search engine optimization (SEO) is crucial for content discoverability. How do B2B tech marketers optimize their content to rank well in search engines and attract the right audience?
47:21 - B2B tech content often requires input from technical experts. How can marketing and technical teams collaborate effectively to produce accurate and compelling content?
53:12 - What emerging trends do you see shaping the future of B2B tech content marketing? How can marketers stay ahead of these trends?
57:50 - What are some of the common challenges B2B tech content marketers face and what advice do you have for overcoming them to achieve successful campaigns?
01:04:02 - Conclusion
Sreyashi's Socials -
LinkedIn - https://www.linkedin.com/in/sreyashi-chatterjee/
Instagram - https://www.instagram.com/sreyashi__chatterjee/
About Sreyashi -
Sreyashi is a seasoned content marketer, working in the B2B SaaS sector for almost 6 years. She has worked with multiple SaaS startups and agencies and is skilled in content writing, content marketing, SEO, and copywriting. Currently, she is working as an independent Marketing Consultant and has helped over 20 SaaS brands generate leads through her targeted, organic content strategies.
#marketing #media #b2bmarketing #contentmarketing #nikhilkumarmarketing #marketingintelligencechannel
...more
1h 7min
September 04, 2023 MI Podcast Episode 44 - Luxury Industry Marketing feat. Vritvi Sawant (Luxury Marketer)
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
05:20 - How does the marketing approach in the luxury goods industry differ from marketing in the general consumer durables industry
09:41 - Well known marketing campaigns in the luxury space which marketers can learn from
25:32 - Is there a growing demand for sustainable and ethical luxury products, and how can brands tap into this trend?
35:32 - How can luxury brands create memorable experiences that resonate with their audience and reinforce their brand image?
42:46 - What metrics and indicators should luxury brands focus on to measure the success of their marketing efforts?
48:55 - Unique challenges that marketers face in the luxury industry
58:46 - Conclusion
Vritvi's Socials -
LinkedIn - https://www.linkedin.com/in/vritvi-n-sawant-a4478014a/
Instagram - https://www.instagram.com/vritvis09/
About Vritvi -
Vritvi Sawant is a Globally published Author-Podcaster-Youtuber-Entrepreneur-Influencer!
Her book Blinded By Ambition has been doing great worldwide with a lot of accolades.
Her podcast Vritvi Talks is referenced to widely on YouTube and 7 different music platforms bcos of Her niche of self help and Inspiring stories.
She has been awarded recently for her contribution to society in the literature section as she advocates a lot for education & literacy.
On the work front, with over 12 years experience in the direct marketing & management sector, in present day, she owns a digital marketing and PR company called SstallionEncore in Mumbai. She started 5 years ago and back then started working with hospitality brands.
She has been working in luxury and fmcg space post covid.
Today, Her clientele is spread across the same space and hugely PR and marketing is what they look out for to collab with her company.
#marketing #media #luxurymarketing #luxurybranding #nikhilkumarmarketing #marketingintelligencechannel
...more
1h 4min
August 13, 2023 MI Podcast Episode 43 - D2C Marketing feat. Mandar Marathe (Co-Founder @ Elemnt Sports Science)
Episode 43 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Mandar's Socials -
LinkedIn: https://www.linkedin.com/in/mandarmarathe/
Instagram: https://www.instagram.com/thegoodbusinessmandar/
Time Stamps
00:00 - Introduction
01:28 - Mandar's journey in digital marketing
47:34 - What is D2C marketing and how does it differ from B2C in terms of approach?
50:21 - How can companies effectively target and reach consumers in a crowded D2C market, and what are some common challenges associated with this?
52:35 - What are some common D2C marketing channels, and how can companies decide which channels are best for their business?
55:34 - How important is brand building in D2C marketing, and what are some strategies for building a strong brand presence in the marketplace?
59:16 - What role does content marketing play in D2C marketing, and how can companies create compelling and effective content for the same?
01:03:10 - How can companies use social media to reach and engage with their target audience, and what are some common mistakes to avoid when using social media for D2C marketing?
01:11:28 - How can companies effectively measure the success of their D2C marketing efforts, and what metrics should they be paying attention to?
01:16:12 - How can companies balance short-term sales goals with long-term brand building efforts in their D2C marketing campaigns?
01:23:40 - What are some common mistakes that companies make when implementing D2C marketing strategies, and how can they avoid them?
01:33:09 - Conclusion
About Mandar -
Mandar Marathe is an Internetpreneur & consultant with cross-functional, hands-on expertise in Digital Marketing across Search Engine Optimization (SEO), Google, Meta, LinkedIn ads and content marketing. In his 16-year-long career, he has worked with Infosys, US-based Digitas, and Reprise Media. In 2013, he started Briefkase, his own digital marketing agency. Since then, he has been a digital marketing consultant to over 100+ startups & SMEs, helping them find new customers and grow exponentially through performance and content marketing. He has been the visiting faculty for Digital Marketing at IIM Sirmaur and the Great Lakes Institute of Management, Chennai since 2018 and is teaching Digital Marketing as guest faculty at Shailesh J. Mehta School of Management, IIT Bombay since 2011.
#marketing #media #d2cmarketing #performancemarketing #nikhilkumarmarketing #marketingintelligencechannel
...more
1h 39min

FAQs about MI Podcast:

How many episodes does MI Podcast have?

The podcast currently has 72 episodes available.

Share MI Podcast

Sign up to save your podcasts

MI Podcast

FAQs about MI Podcast:

How many episodes does MI Podcast have?

MI Podcast episodes:

FAQs about MI Podcast:

How many episodes does MI Podcast have?