Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Sagar Tanna (https://www.linkedin.com/in/sagar-tanna-87518520/)
I'm a performance marketer with a decade of experience under my belt, navigating the ever-changing world of digital marketing. Consider me your seasoned guide through the fascinating realm of performance marketing.
From search engine marketing (SEM) to social media advertising, affiliate marketing to email campaigns, and mobile advertising, I've got you covered. I've mastered the art of juggling these various aspects, like a digital marketing ninja!
But it doesn't stop there. I'm also fluent in the language of data analytics and love crunching numbers to measure campaign effectiveness and optimize ROI. I can stretch your marketing budget further than elastic, forecast revenue like a crystal ball, and spot those elusive key performance indicators (KPIs) like a hawk.
Now, here's where it gets interesting. I've not only honed my marketing skills but also developed a knack for leadership and management. Picture me as the maestro conducting a team of talented marketing professionals, all marching to the beat of our business goals.
Oh, and did I mention my secret weapon? The rise of Prompt Engineering and AI has given us marketers some superpowers. With a dash of wit and a sprinkle of smart humor, I'll uncover how these technological advancements are shaping the marketing landscape and propelling businesses to new heights.
So, if you're ready to dive into the exciting world of performance marketing, join me on this podcast adventure. Together, we'll unravel the mysteries, share some laughs, and unlock the secrets to delivering exceptional results for businesses. Let's make our digital dreams come true!
Time Stamps
00:00 - Introduction
03:30 - How do you define performance marketing
05:40 - What all activities come under performance marketing
10:30 - How do you make a performance marketing strategy?
13:30 - Questions to ask a new performance marketing client
18:00 - Competitor analyzing techniques in performance marketing
19:20 - Guide for a performance marketing audit
26:30 - ACC (Awareness Consideration & Conversion) in performance marketing
29:36 - Retargeting campaign benchmarks
34:00 - Formats in remarketing campaigns
45:10 - AI tools that can optimize performance marketing
48:36 - Can the Google Ads Dashboard give better suggestions to enhance campaigns
51:28 - Advertising on Podcasts
54:02 - Advice for aspiring performance marketers
01:00:10 - Trends in performance marketing 2023
01:04:08 - App engagement techniques
01:08:13 - Marketplace optimization techniques
01:15:48 - Sagar’s best performance marketing campaigns
01:27:10 - Business model of performance marketing
01:30:00 - Cultural understanding of audience in performance marketing
01:33:24 - Sagar’s learnings as a performance marketer
01:37:40 - Conclusion
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