MIA with Damini

MIA with Damini

By Damini WilliamsBusinessMarketing
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MIA with Damini episodes

  • Developing an ACTION Plan
    In this episode, Damini highlights the major types of action plans for all business types - Online and Offline channel plans. He also explains the factors that affect these channel plans and how business can decide which one is best for them whether selling a product or a service
    13 min
  • Marketing Plan (Situation Analysis Pt 2)
    In this episode, Damini talks more about the situation analysis and highlights the external factors involved. He also explains the conclusion of what a Situation Analysis does for a business using a "SWOT" Framework.
    14 min
  • Marketing Plan (Situation Analysis Pt 1)
    In this episode, Damini introduces the Marketing Plan series and the SOSTAC Framework. In this episode he focuses on the first "S" known as the Situation Analysis and highlights the internal factors involved when a business is carrying out a Situation Analysis.
    17 min
  • How to set pricing for your business
    In this episode, Damini discusses how businesses can come with the right cost for the products or services that it renders. He also talks about the different types of pricing strategies big and small businesses use all over the world.
    18 min
  • Strategy for your business
    In this episode - Damini explains what strategy is and why every business should have a marketing strategy. He also talks about 4 major types of strategy businesses and brands all over the world currently use today and how you can adapt these strategies into your own business.
    19 min

About MIA with Damini

From the publisher's feed

Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before.