In this episode, Damini highlights the major types of action plans for all business types - Online and Offline channel plans. He also explains the factors that affect these channel plans and how business can decide which one is best for them whether selling a product or a service

In this episode, Damini talks about strategy and tactics for business owners. He also discusses creating an ideal customer persona using demographics and psychographics.

In this episode, Damini explains the reasons why every business needs to set objectives using the "SMART Goals" formula when creating a marketing plan.

In this episode, Damini talks more about the situation analysis and highlights the external factors involved. He also explains the conclusion of what a Situation Analysis does for a business using a "SWOT" Framework.

In this episode, Damini introduces the Marketing Plan series and the SOSTAC Framework. In this episode he focuses on the first "S" known as the Situation Analysis and highlights the internal factors involved when a business is carrying out a Situation Analysis.

In this episode - Damini talks about the different types of influencers, which influencers are best for your business and how to get them to work with you and your business free of charge.

In this episode, Damini discusses how businesses can come with the right cost for the products or services that it renders. He also talks about the different types of pricing strategies big and small businesses use all over the world.

In this episode - Damini explains what strategy is and why every business should have a marketing strategy. He also talks about 4 major types of strategy businesses and brands all over the world currently use today and how you can adapt these strategies into your own business.

In this trailer episode, Damini discusses what MIA is all about and the 4 groups of people that should not be listening to this podcast.