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Rule Breaking & Industry Dominating (ft. Seth Mattison)
Seth Mattison shares the unconventional ways he’s built an awe-inspiring career— including breaking a supposedly unbreakable rule
OPENING QUOTE:
“I don't come from a family with any resources, and so I was literally donating blood platelets twice a week to pull together an extra 200 or 300 bucks for the month to be able to make a car payment, to be able to pay rent, to do what was necessary. Trust me when I tell you, as you make it through that valley of darkness, there is light on the other side.”
-Seth Mattison
GUEST BIO:
Seth has been one of the most successful speakers on the circuit over the last decade, and continues to inspire audiences around the world. He's the founder and CEO of FutureSite Labs, a research and training company that's focused on the future of work.
Links
[7:41] - Multiple Paths to the Same Goal
How different speakers find their way into the industry
Seth shares how there are many ways into the business. While many of his colleagues came through success in the business world, Seth began by focusing on deep subject matter expertise and broke in that way. Don’t feel as if you have to follow the path of your idols to break in— follow your own path.
[10:46] - The Power of the Pivot
The rare successful subject pivot and the lessons it teaches
Seth did something almost no successful speaker can manage— he pivoted his message to something entirely different, and not only kept succeeding but supercharged his career beyond anything he’d achieved before. How? By taking the lessons he learned from his original focus and applying them to a new area without missing a step.
[14:27] - Building Credibility, Brick by Brick
How Seth established himself as a thought leader
Seth is a charismatic presence, but beneath it all is a diligent researcher. He understands that the only way to build credibility is through true understanding, so he conducts dozens of interviews before keynote talks and becomes fluent in the language of an industry before he steps up on stage and speaks to that industry. That’s how credibility is made.
[22:44] - The Cone of Possibilities
Seeing the future of speaking through a unique lens
The Cone of Possibilities is an existing concept that Seth has used to help guide both his career and his audiences. It represents our view of the future— in the near future, the potential different possibilities are narrow. Your life tomorrow will likely look a lot like your life today. But as you go further into the future, more and more variables make more outcomes possible.
[28:36] - Don’t Go It Alone
Seth’s simple yet profound advice for anyone embarking on a speaking career
A keynote speaker is alone when they stand on a stage, but they’re never alone on the path that gets them there. Great partners, mentors, and team members can accelerate your career 10x— and make it all worthwhile along the way.
RESOURCES:
Follow Seth:
Follow Josh Linkner:
ABOUT MIC DROP:
Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by 3 Ring Circus.
Learn more at: MicDropPodcast.com
ABOUT THE HOST:
Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.
Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.
Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.
Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.
Learn more about Josh: JoshLinkner.com
ABOUT eSPEAKERS:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SPONSORED BY 3 RING CIRCUS:
From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, 3 Ring Circus offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.
Learn more at: 3RingCircus.com
PRODUCED BY DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.
Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com
SHOW CREDITS:
Why Not Me? (ft. Peter Sheahan)
Peter Sheahan shares how he wins, changes lives, and even how he inspired one of the world’s most impactful voices to share her message
OPENING QUOTE:
“I think it's such a beautiful growth oriented mindset. And really it takes the locus of control from outside back inside, like gives you a sense of agency over your life. I can't remember the exact phrase, but it was something like, if not now when, and if not you, who? And I'm sitting there in my early 20s just going, ‘Yeah. Someone's got to be successful. Someone's got to do inspiring things. Why the heck can't that be me?’”
-Peter Sheahan
GUEST BIO:
Peter Sheahan is one of the most prolific speakers in the business. Peter has delivered over 3,000 keynotes and earned over $30 million in speaking fees over the last 20 years. He's also built and sold two businesses, written seven books, and is one of the most outspoken leaders on leading through change, growth strategy, and navigating disruption.
Links
[7:24] - The Power of Repetition
If you want to do something great, do it a lot.
When Peter was starting out, he delivered 485 speeches in one year. For those counting, that’s significantly more than averaging a speech every single day. This didn’t just build his reputation, it gave him the repetitions necessary to move beyond worry about what he would say and into focusing on how he could more deeply connect with his audiences.
[11:26] - Target, then Target Some More
Many speakers think they’re ‘niche.’ Few really are.
Peter discusses how many speakers who think they’ve carved out a great targeted niche are actually more general than they think. Instead of worrying about making your target market too small, identify what only you can speak on with real authority and watch how your demand skyrockets.
[12:53] - Backstage with Brené Brown
Lessons from a chance encounter
When international mega-star in the thought leadership space Brené Brown gave her first executive keynote, Peter Sheahan spoke to her backstage. More than just being inspired by her message, he took the opportunity to inspire her along her journey— and now both of their lives have never been the same. Never miss out on the opportunity to be in the right room at the right time.
[18:04] - Protect Relationships. Period.
Your distribution channel is your speaking lifeline
Peter shares how he would rather have a hundred agents waking up every morning and selling his message everywhere they can than the possibility of something going ‘viral.’ He’s eliminated conflict, built deep relationships with bureaus, and always focuses on what will give him a 20-year career, not a 2-year flash of success.
[26:01] - Talking Numbers
Fees are a fact of speaking life
Don’t miss Peter and Josh’s detailed discussion about setting fees based on demand, and how setting your fees too low and setting them too high can be equally devastating to your career in different ways.
RESOURCES:
Follow Peter:
Follow Josh Linkner:
ABOUT MIC DROP:
Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by 3 Ring Circus.
Learn more at: MicDropPodcast.com
ABOUT THE HOST:
Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.
Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.
Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.
Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.
Learn more about Josh: JoshLinkner.com
ABOUT eSPEAKERS:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SPONSORED BY 3 RING CIRCUS:
From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, 3 Ring Circus offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.
Learn more at: 3RingCircus.com
PRODUCED BY DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.
Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com
SHOW CREDITS:
The Next Mountain (ft. Alison Levine)
Alison Levine has seen the view from the top of Mount Everest. But this week, we talk to her about her unique view from the top of the speaking game— and, more importantly— the strategies she used to get there.
OPENING QUOTE:
“I've heard speakers say, "Business professional? I wear jeans and a t-shirt. That's what I wear. That's my uniform. And I don't really care. That's what I'm going to show up in on stage." And I'm thinking, "If the client tells me they want me to wear a chicken suit, I will wear a chicken suit. Whatever they want me to wear, however they want me to show up, I'm there for them."”
-Alison Levine
GUEST BIO:
Alison Levine is one of the most booked speakers on the planet. Best known for leading the first women’s expedition to Mount Everest and climbing the tallest peak on each of the seven continents, Alison is now a bestselling author, visiting professor at West Point, expert on leadership and high-performing teams, and continues to be an active adventurer and survivalist.
Links
CORE TOPICS + DETAILS:
[5:55] - It’s About Your Message, Not Your Resume
One attracts attention, the other changes lives
Before Alison submitted Everest, she found she had difficulty attracting attention for speaking engagements. But she quickly realized that the uniqueness of her message transcended anything she had or hadn’t accomplished— and that remained true even after she reached the peak of Everest and countless other peaks worldwide.
[11:41] - Instant Excitement vs. Long-Term Impact
Keep running through brick walls
While fondly recalling that one audience member from a West Point talk said Alison made him want to ‘run through brick walls,’ she emphasizes that great keynote speaking is about generating long-lasting impact— not just excitement in the room. The experts who can do that are the ones who have lasting and meaningful careers.
[26:54] - Deliver, Deliver, Deliver
Alison shares the key to managing bureau relationships
Alison learned early on that the best way to get bureau traction is to do whatever it takes to deliver for clients, audiences, and partners. She recognizes that wherever she is, she’s there to deliver outcomes not only for her own career but for the audiences, organizations, and bureaus surrounding her.
[30:01] - It’s Not About Who’s Onstage
It’s about who you’re serving
Alison Levine does the uncomfortable things, and that’s what makes her a cut above the rest. She hates schmoozing, but does it anyway in service of her clients and partners. She shows up to every 7am breakfast with a smile. We all could stand to learn from that example.
[36:56] - Beyond Stage Presence
Creating a message that shifts perspectives
Great speaking ability is one thing, but Alison stresses that your message has to offer something new— even if it’s not some earth-shattering insight but rather a new way of looking at problems, solutions, and mindsets. Deliver a unique message, and deliver it in a compelling way, and you’ll find a long career in speaking.
RESOURCES:
FOLLOW:
Follow Alison:
Follow Josh Linkner:
ABOUT MIC DROP:
Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by 3 Ring Circus.
Learn more at: MicDropPodcast.com
ABOUT THE HOST:
Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.
Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.
Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.
Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.
Learn more about Josh: JoshLinkner.com
ABOUT eSPEAKERS:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SPONSORED BY 3 RING CIRCUS:
From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, 3 Ring Circus offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.
Learn more at: 3RingCircus.com
PRODUCED BY DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.
Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com
SHOW CREDITS:
Breaking In and Taking Off (ft. Ryan Estis)
Leading expert and our first guest Ryan Estis talks breaking into speaking, missteps to avoid, and how to find success (and meaning) in this business
OPENING QUOTE:
“I remember when I got the call and the offer. I was in California, and I pulled the car off to the side of the road. My heart was pounding, because I knew. I knew if I delivered and I could measure up to that moment, then that said something.”
-Ryan Estis
GUEST BIO:
Ryan Estis is one of the top sales and leadership speakers in the world. In less than a decade, Ryan built his speaking business to over $2 million in annual revenue, performing on some of the biggest stages in the world. He prepares some of the world’s leading companies to embrace change and achieve breakthrough performances again and again.
Links
[5:31] - When to Jump
And whether to bring a parachute
People entering the speaking business often wonder when is the right time to go all-in. In Ryan’s case, he had some connections, successes, and a certain level of financial security in his corner before he fully committed to the speaking path. That decision is personal, and depends largely on your individual circumstances. Don’t let someone else’s path dictate your own decisions.
[8:27] - The Discipline of Preparation
Achievement in public comes from work done in private
When asked what advice Ryan has for speakers preparing for high-stakes engagements, he goes straight to preparation. Great talks don’t come from flashes of inspiration, but from repetition, rehearsal, refining, training, and listening to mentors and coaches. What you do when you’re alone in a room will directly benefit what you do onstage in front of hundreds.
[12:22] - What’s Next in Speaking
The future of an evolving business
Ryan predicts that the coming years will be the best possible moment to be in the expertise business. He also believes that when live events fully come back, they’ll come back in a big way and provide more opportunities than ever. Finally, he shares that more and more organizations are recognizing the need for guidance and outside expertise, providing even more opportunities for expanding the role of ‘speaker’ to the more broadly applicable ‘expert.’
[17:26] - Skipping the Missteps
Ryan lists common career mistakes to avoid
First, don’t think that writing a book or having great stage presence is enough to build a career. You need the strategy, team, and day-in-day-out work to make it happen.
Second, never be afraid to reinvent yourself. The world is constantly changing, and the experts who change their style along with it (without giving up their identity) are the ones that find lasting success.
[20:33] - An Act of Service
It’s not about who’s onstage
Ryan closes out this week’s episode with a powerful message about the role of a speaker. Calling speaking ‘a beautiful act of service,’ he recalls how his early benchmarks for his success were whether he got an ovation or great crowd response. Today, he focuses on whether he was able to make a positive impact in anyone’s life. Without that, speaking is just performing entertainment.
RESOURCES:
Follow Ryan Estis:
Follow Josh Linkner:
ABOUT MIC DROP:
Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by 3 Ring Circus.
Learn more at: MicDropPodcast.com
ABOUT THE HOST:
Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.
Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.
Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.
Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.
Learn more about Josh: JoshLinkner.com
ABOUT eSPEAKERS:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SPONSORED BY 3 RING CIRCUS:
From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, 3 Ring Circus offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.
Learn more at: 3RingCircus.com
PRODUCED BY DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.
Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com
SHOW CREDITS:
Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by 3 Ring Circus.
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