MICAST The Official Podcast Of MICA Ahmedabad

Dive into the world of directing! In our inaugural episode of the sixth season of MICAST - The Media Masters, we’re delighted to have Dar Gai, India-based Ukrainian Film Director and Co-Founder at Jugaad Motion Pictures. 

We explore the dynamics of filmmaking through the lens of Dar Gai's fascinating stories about her work and behind-the-scenes anecdotes from her popular projects (like Prateek Kuhad's Kasoor).  

Stay tuned for a conversation about: 

1. The creative process that goes into making an impactful music video (5:03)

2. Seeking out new media to become a better storyteller (11:55)

3. How to make ads that don't make people hit the Skip Ad Button (24:23)

We also discuss some interesting questions from MICAns, and delve into conversations around planning production and intimacy in Indian Cinema.

In our fresh new Overtime Episode, we bring to you Mr. Mani Makkar Product Marketer at Netomi.

Hear it from the winner of the prestigious Adecco Global CEO challenge 2021 about everything you would want to know about SaaS Marketing. 

- SaaS Marketing in layman's terms

- How SaaS Marketing is being leveraged by brands today

- Big shifts in the world of SaaS

The episode is now live, stream on any platform of your choice!

#podcast #bschoolpodcast #SaaS #productmarketing #ceo #globalceo #adecco #netomi #managementpodcast

Dear Listeners, 

We are back with our Overtime Series. Our mini-series focuses on different themes built over time, with each theme featuring eminent speakers from their area of expertise. 

In our new Overtime Episode, we bring to you Dhruv Sehgal (@dhruv) - writer, director, and actor. Fame - Little Things. Tune in for a fun and engaging conversation on - 

- How to overcome the issue of a writer's block

- The evolution of the Comedy Sketches genre

- The opportunity cost of shifting across platforms like OTT and YouTube

Stay tuned for a fun rapid-fire round in the end. 

Do let us know in the comment section below as to what inspires you to be a writer/director/author. 

The episode is now live, stream on any platform of your choice!

#podcast #bschoolpodcast #dhruvsehgal #creativity #content #storytelling #netflix #littlethings #dicemedia #ott #audience #managementpodcast 

Product Marketing to Parents ft. Swati Rai. In this episode, we learn about casting aside your inhibitions and the mindset needed for product marketing.

Ms Swati Rai is currently the Chief Product Officer at Hubble Connected.

In this episode, we bring you a discussion on the integration of tech into the babycare industry, shifting from B2B to B2C brands, and giving back to young inspiring talent.

We specifically discussed -

> Using the 5 Whys and critical metrics when creating new features for customers

> Understanding Indian parents and how to cater to their challenges of childcare

> Failing early, failing hard, and making the most of your career

Revolutionizing Reading & Gaming ft. Amol Gurwara. In this episode, we delve into the depths of Kindle's global success as an e-reader and the insights that drive the world of gaming.

Mr Amol Gurwara is an alumnus of MICA from the batch of 1998. He is currently the Country Manager at Amazon, Kindle and was previously the Studio Director at EA India. 

We're delighted to bring you an episode chock-full of information about the shift to digital literature, innovation and cutting edge technology, and the art and science of games.  

We specifically discussed -

> Charting your own course and planning strategy for your future customers

> The gaming industry's unique position on the intersection of tech, creativity and entertainment

> How MICA is an excellent idea incubator

Content, Curation, and Creating Impact ft. Vineet Kanabar

In this episode, we discuss the growing audio industry, evolving content marketing strategy to take on new challenges, and deriving user insights for Spotify. 

An alumnus from the batch of 2011, Vineet Kanabar leads Content Marketing at Spotify India and is the creator behind the podcast Story Tellers and Story Sellers. He has previously worked at The Viral Fever as Head of Marketing. 

We're excited to bring to you a behind-the-scenes peek into how new shows are conceptualised based on consumer feedback, how Spotify innovates new features and the importance of curating content that strikes a chord with the new India.

We specifically discussed -

> Taking the right cues from viewer conversations

> What makes a cross-functional team efficient  

> The MICAn DNA that gives us a broad perspective

Stream Episode 8 wherever podcasts are available to hear from one of our treasured alumni!

Rethinking Digital Partnerships ft. Saket Jha Saurabh. In this episode, we dissect the ever-evolving world of digital content creators, the business of helping users build community, and what to take away from B-school!

Mr. Saket Jha Saurabh is an alumnus from the batch of 2002, and is currently the Director & Head - Entertainment and Music Partnerships at Facebook India. He shared with us his insights on how to effectively solve for the consumer and achieve the perfect product-market fit in the digital economy. 

We're excited to bring to you an in-depth dive into how Facebook's partners are rethinking how they operate post-covid, using algorithms to optimise user experience while securely maintaining privacy and learning the skills you need to pick up outside the classroom. 

We specifically discussed -

> How Facebook helps their content partners meet their goals

> The algorithms and how they continuously improve for consumers

> What makes MICA the b-school for the modern world

Tune in to the episode to absorb great ideas, from one of MICA's treasured alums!

Simplifying Sports Media and Marketing ft. Gautam Chatwal. Let's dive into the seismic shifts that the industry underwent during the pandemic, bringing to screen the games that fans love despite it all.

Mr. Gautam Chatwal is an alumnus from the batch of 2002 who is currently the Vice President - Product and Revenue at Star Sports. He shares with us how he combined his passion with his profession to lead one of the biggest sports media companies in the country.

 We're delighted to bring to you a fascinating conversation that revolves around the future of sports, his excitement at the gradual but heartening growth of women's cricket, and a fun anecdote when he was locked out of a stadium.

We specifically discussed -

> Shifts in the sports sponsorship environment

> Fan relationships and the advent of new leagues

> Digital evolution and media rights bidding

Tune in to listen to an extremely engaging and insightful conversation!

It's all about People Management ft. Kunal Jeswani. Everything you need to know about advertising especially in the post-pandemic world and how building a culture of happiness exponentially impacts your organization. 

Mr. Kunal Jeswani is an alumnus from the very first batch of MICA and is currently the CEO of Ogilvy India. 

We are extremely excited to bring to you the most sought-after guy in the world of advertising. Catch him talk about his inhibitions while joining a new college, his aspirations as a fresh graduate, and his love for origami!

He specifically touched upon points on Advertising - 

How Advertising shaped post the pandemic 

His take on Moment Marketing 

Mistakes to be avoided in Advertising 

Tune in to listen to an extremely engaging and insightful conversation!

#MICA #SchoolofIdeas #ManagementPodcast #MICAST #Season5 #TheAlumSaga #Advertising #MomentMArketing #CEO #Ogilvy #Ads #Origami

Taking the leap of faith ft. Padmini Rathore. Know the truth of career transitioning through her journey from media to law.