MICAST The Official Podcast Of MICA Ahmedabad

Out of the Ordinary with Mr. Navaneeth L V. He talks about the future of the print media, the ramifications of the brave new digital world, what revenue model is the best fit for newspapers, and lessons from his younger self.  

Mr. Navaneeth L V is an alumnus from the batch of 1998 and is currently the CEO of The Hindu Group. 

He touches upon extremely insightful topics - 

• The importance of taking a sabbatical

• The survival of the print media

• The Hindu model of breaking the silos through disruptive innovation

Do not miss the last bit of the episode, and we assure you it will be worth the wait.

Need of the hour: Human Moment in Advertising 

We are excited to bring to you a very experienced personality in the field of advertising, Mr. Anirban Mozumdar. He is an alumnus of MICA from the batch of 1997 and is currently the Chief Strategy Officer at 82point5 Communications. 

Catch him talk about - 

• His journey post MICA across various advertising agencies (03:05)

• Important skill required for brand building and advertising (08:40)

•DONT'S of an advertising agency (13:01)

Stay tuned till the end as he walks us through what MICA looked like in the 90s and how he describes MICA in one word.

Rendezvous with Kedar Lele: Fundas on sailing the corporate and living life the right way!

Mr. Kedar Lele is an alumnus of MICA from the batch of 1998 and is the Executive Director - Customer Development, Hindustan Unilever and Chairman, Unilever Bangladesh.

We are super thrilled to bring to you, the most sought-after man in the FMCG sector.

He will take us through his take on -  

• MBA before work ex or after a considerable amount of work experience? (03:50)

• Does job-hopping accelerate or detriment careers? (7:40)

• Skills required to sail through life (29:50)

Stay tuned till the end as he walks us through what MICA looked like in the 90s and shares exciting instances from his MICAn life.

Tune into this engaging conversation we had with Dr. Pooja Thomas, Professor & Chair, Culture and Communication area at MICA. 

Since childhood culture has played a huge role in shaping us and it continues to do so. Let's engage in a wonderful conversation which helps us decode what Culture actually stands for. 

Hear her talk about, how hegemony plays a role in our everyday lives (04:25), how visual culture impacts us (09:40) and what determines urban culture (17:30)

Stay tuned till the end to listen to a very touching conversation revolving around motherhood. 

#MICASTOvertime #Podcast #CulturalPodcast #CultureandSociety #Hegemony #CulturalStudies #VisualCulture #UrbanCulture #Motherhood #Feminism

Tune into this engaging conversation we had with Dr. Falguni Vasavada-Oza, Professor & Chair, Strategic Marketing area at MICA.

As advertising is a volatile field, let us engage in an insightful conversation talking about how New-Age Advertising is shaping the industry today, giving rise to Influencer Marketing and various Social Media Strategies.

Hear her talk about, if Advertising is going to die out in the near future (04:56), the new ASCI guidelines and its impact on the influencer marketing industry (08:20), should brands rely on human instincts and intelligence for decision making (11:28) and much more!

#MICASTOvertime #MICA #SchoolofIdeas #Podacst #BusinessPodcast #Marketingmaniac #SocialMedia #DigitalStrategy #WorldofAvertising #NewAgeAdvertising  #DecisionMaking

Tune into this engaging conversation we had with Ms Harmony Siganporia, Associate Professor, Culture and Communication, MICA.

Hear her talk about, The birth of semiotics and its emerging trends (06:13) , How semiotics can help reinstill the lost workplace culture due to digitization (10:55) , Indian Cinema, Youth culture, Enthnomusicolgy (13:55)  

#MICASTOvertime #MICA #SchoolofIdeas #Podcast #ManagementPodcast #Semioticstudy #SemioticMarketing #YouthCulture #IndianCinema #MICAnEdge #Culture #Society #EthnoMusicology

Tune into this engaging conversation we had with Mr. Srikanth Kidambi, World No.1 BWF Ranking 2018.

He talked about his journey with the sport (1:00), shift from doubles to playing singles (2:05) and how he kept himself committed to the sport during the lockdown (2:54).

He also spoke about how he fought a disease and came back even stronger (3:52), keeping calm under pressure situations (7:00) and getting trained by Gopichand Sir (8:00).

The full podcast is out now, streaming on every platform of your choice! Don't forget to tune in.

Link available in bio.

#Breaking9to5

#MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #Badminton #Sportsman #Sports #WorldNo1#SrikanthKidambi

Tune into this insightful conversation we had with Ms. Srishti Behl, Director of International Original Film at Netflix India.

She talked about how she navigates and puts her finger on the right kind of stories (5:50), how she chooses whether a particular story has to be pitched as a Netflix original (8:00), and she measures the success of each show (11:50).

She also gave us insights into the Indian consumer (13:33). She spoke about the Anthology format of telling stories (18:10) and what she thinks of the streaming platforms serving as the meeting point of established ‘stars’ and budding storytellers (22:16).

#Breaking9to5

#MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #SrishtiBehl #Director #Netflix #NetflixOriginal #Creativity #Storytellers #Stories #NetflixatMICA

Tune into this engrossing conversation we had with Mr. Vivek Prabhakar, Co-founder & Director at Chumbak Design Pvt. Ltd.

He talks about his journey of starting and growing Chumbak (1:10), how was it like venturing into a domain without expertise (6:15) and investing heavily in retail in a time digital is going strong (16:27) 

He also spoke about how imperative is crafting a unique customer experience for a brand (20:14) and his advice to young entrepreneurs (26:59). 

#Breaking9to5

#MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #Vivek Prabhakar #Chumbak #Design #Creativity #Startup

Tune into this fascinating conversation we had with Ms. Aishwarya Sridhar. Ms. Sridhar is an Indian wildlife photographer, wildlife presenter, and documentary filmmaker. She is the youngest girl to have won the Sanctuary Asia- Young Naturalist Award and the only Indian woman to win the Wildlife Photographer of the Year award.

She talked about how her childhood played a role in shaping her aspiration(1:14) and preparing herself for different shoots (9:11).

She also takes us through her experience of the wetlands, her story of how she saved Panje (Maharashtra) from being yet another concrete jungle (15:10), and the importance of personal branding for a photographer in today's day and age (19:10)

#Breaking9to5

#MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #AishwaryaSridhar #Wildlife #Photography #Nature