MICAST The Official Podcast Of MICA Ahmedabad

Tune into this fascinating conversation we had with Ms. Sujata & Ms. Taniya.

They talked about their journey and inspiration behind SUTA (1:55), building a saree brand without a formal education in design (5:26), and the importance of building communities for brands (10:30).

They also spoke about how they realised HR is the most critical function (19:47) and how to select the right co-founder (21:53).

For those who want to know about entrepreneurship, this is a power-packed raw episode in the true sense. 

#Breaking9to5

#MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #SujataBiswas #TaniyaBiswas #SUTA #Weavers #Sarees

Tune into this conversation with Mr. Shiva Keshavan, where we drive lessons from his sheer grit and passion for Luge.

He spoke about his journey that began in Himachal with no resources (4:28), how marketing and sports can be blended (11:13) and the role of movies (20:11). He also talks about how he used crowdfunding to raise funds to travel for the Olympics (14:14) and his advice to people chasing their dreams of "controlling the controllable" (31:12).

Tune in to this insightful conversation with Ms. Yan Han, Chairperson, International Business at Topline Consulting Group.

Catch her talk about grabbing attention and creating an impact (5:33), understanding consumer sentiment and creating content which is wholistic and empathetic (9:15) and her favourite Indian word 'jugaad'!

She also talks about forecasting demand in unprecedented times (15:30), understanding human beings across cultures and designing products which connect with people in a world dominated by technology (22:40).

The full podcast is out now. Streaming on every platform of your choice!

Tune in for a gripping conversation with Mr. Siddharth Dabhade, Managing Director, MiQ.

Hear him talk about his journey (1:05), new norms which may stick around (5:00), data privacy and the road ahead (11:50), the shift from linear TV to OTTs and its impact on the advertising industry (14:50).

He also discusses brand safety concerns (18:10), measuring ROI and assessing data from advertisements using Programmatic technology (23:07) and whether brands should blindly follow every online trend (29:24).

#BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #podcast #indianpodcast #MiQ #MiQDigital #Advertising #Ads #Brands #Digital

Tune in for an insightful conversation with Mr Vijay Udasi, SVP Intelligent Analytics Lead, India & Indonesia, Nielsen.

Hear him talk about his journey (1:00), key issues with data privacy (3:27), increased demand for analytics post-pandemic (7:45), and the major trends to look for in FMCG, Retail & Media space (12:10).

He also talks about the change in streaming culture owing to the lockdown (16:52), AI as an alternative to coding (21:45), and his take on sustainable analytics(27:40).

The full podcast is out now. Streaming on every platform of your choice!

#BeyondTheBoardroom

#MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #bigdata #podcast #indianpodcast #analytics #Nielsen #marketresearch

Tune in for an interesting conversation with Mr. Mohit Arora, Global Digital Marketing Lead, Mars, Petcare.

Hear him talk about his journey (1:00), standing out in a digital chaos (5:24), managing a campaign gone wrong (11:25) and what the future holds for digital (18:10).

He also gives us insights on how different elements in the business value chain get impacted by digital transformation (20:30) and whether automation & social distancing will impact on-ground sales (25:35).

#MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #digi #digital #mars #transformation

Tune in for an engrossing conversation with Mr. Siddharth Agrawal, Head, Premium and Luxury Brands, AJIO.com. He takes us through his journey (1:00), talks about the evolution of retailing (3:00), the importance of service in today's world (9:43) and discusses new trends like supercharging (21:18).

Wait till the end to hear him talk about first 'standing in' to be able to 'stand out'. He also shares his MBA experience and tips for students! (30:58)

#BeyondTheBoardroom

#MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #retail #AJIO

Tune in for a gripping conversation with Mr.Mazin Abdullah, Senior Director, Cross-Sell, Lendingkart, where he takes through his journey and discusses in brief about the FinTech space in India (4:47), the impact of COVID on the industry, and retail lending can be a good option to explore in such times (10:50).

He also talks about how AI is helping mitigate the risk of unsecured loans and newer innovations for startups (20:30).

Wait till the end for some excellent tips on managing personal finance! ( 30:00)

@micast_themicanpodcast

@mica_schoolofideas

#BeyondTheBoardroom

#MICAST #micaschoolofideas #ExpertOpinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #fintech #lendingkart

In this #TB episode, we are in conversation with Mr. Sandeep Shukla, General Manager, Jaquar, where he talks about how millennials approach luxury and the shift from a need centered market to an experience-based market.

He also shares his views on the importance of creating consumer education and how one good customer can become your biggest advertiser.  

Click on the play button and tune in. Don't forget to tell us in the comment section what you loved about the episode!

In this #TB episode, we are addressing the need of all Tech lovers. We are in conversation with Mr. Bhaskar Choudhuri, CMO, Asia Pacific, Lenovo, where he talks about how marketing has evolved in the tech domain since his early days at Lenovo and his journey from chocolates to tech.