MICAST The Official Podcast Of MICA Ahmedabad

With the advent of the new academic year, we thought it will be interesting to take the CCC students down the memory lane to when it all began. And who better to talk about this astounding journey than the founder of the CCC program himself.

In this episode, we are in conversation with  Mr. Suraja Kishore, CEO of BBDO India, where he talks about his professional journey, starting as a junior copywriter to evolving as an academician and back to the industry, adding many accolades under his hat. 

He also shares his experience in cultivating an effective classroom and imparting knowledge that stays with you forever. 

Don't forget to tell us in the comments section what you loved about the episode!

#Podcast #Advertising #Copywriting #Creativity #Digital #Offline #Management #School #bschools

After covering Marketing, Advertising, Luxury, Strategy, and Media, we have finally reached a discussion about the backbone of every industry, Finance. 

We caught up with Prof. Taral Pathak, Assistant Professor, Business Management, MICA, in the sixth and final episode of 'The New Norm', where he sets a better context for us to understand the financial sector.  We discussed the impact of the pandemic on the banking sector, government policies to recover the economy, and the surprisingly healthy stock markets. 

So, Let's Talk Money!

#TheNewNorm

#Podcast #Marketing #Finance #Banking #Digital #StockMarket #Pandemic #Management #School #bschool

Do you ever wonder, how this lockdown period could have been completely different without the presence of media?

We caught up with Prof. Sanjeev Kotnala, Brand and Marketing Consultant and a  Visiting Faculty at MICA, in the fifth episode of 'The New Norm', where he gave us a glimpse of the current scenario in the media industry. We discussed the impact of the pandemic on traditional media platforms, the prudent OTT channels, and the increased fandom around podcasts.

Catch us on the other side!

S02 E04 | Dr. Subrat Sarangi on the Science of Strategy

Tune in for an interesting conversation with Prof.  Subrat Sarangi, Assistant Professor, MICA where we discuss everything from the influence of IoT and BlockChain to forecasting the placement season for the batch of 2021!

Wait till the end to know about the competitive edge that he feels MICA has over other management schools in the rapid-fire segment.

#TheNewNorm

#Podcast #Marketing #Strategy #Operations #SupplyChain #Blockchain #IOT #Pandemic #Management #School #bschool

Wondering what's up with your favorite luxury brand? Or thinking whether the pandemic will change the luxury sector for good?

Well, we might have something for you then. 

We caught up with Prof. Varsha Jain, Integrated Marketing & Communication and the Co-Chairperson for FPM Program, MICA in the second episode of 'The New Norm', where she gave us a glimpse of the luxury world in the current times. We discussed the impact of the pandemic on the Luxury sector and the way to move forward.

Catch us on the other side.

#TheNewNorm

#Podcast #Marketing #Luxury #Sustainability #ChangingForGood #Pandemic #Management #School #bschool

In the 10th episode of MICAST, we have with us Ms. Arnika Dixit, Country Head - Digital, Sales & Marketing, Data Analytics and CX for Citibank India. We discussed with her the influence of digital marketing and data analytics in the banking sector. She talks about the need for relevant communication with clients across industries. She stresses the importance of an effortless interface to make digital banking a success.

In our 8th episode, we bring to you Padma Shri awardee Mr. Astad Deboo, an Indian contemporary dancer and choreographer. He takes us on his journey of incorporating the western and Indian classical dance forms to create awe-worthy performances and create a niche for himself in India. He talks about the need for innovation in dance, giving us a comparison between the western style of teaching the art to the Indian methodology. He compels us to push our art form and not worry about fame, for who knows how long it will last?