Whether you’re tackling reputation management, solving a precarious PR quandary, or navigating an intense business negotiation, learn how you can manage every crisis like a pro. Founder and CEO of MWW PR, Michael Kempner, gives us a lesson in public relations and the power of emotion. Then, CEO of The Black Swan Group and author of national best-seller, Never Split the Difference: Negotiating As If Your Life Depended on It, Chris Voss, reveals FBI-tested strategies to become more persuasive in high-pressure negotiations. Chase Jarvis, Founder and CEO of CreativeLive, ends the hour with advice on how to become a social media influencer.

• [00:00:00] Captivate Consumers with Authenticity
• [00:07:01] How to Stay Nimble in a Down Economy
• [00:11:30] Strategies to Become an Informed Seller
• [00:18:21] FBI Negotiation Tactics for Business
• [00:26:35] Open the Truth-telling Floodgates
• [00:33:26] Become an Influencer and Get Paid

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