CMO Confidential

Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective


Listen Later

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.


Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.


CHAPTERS:

00:00 - Intro

01:42 - Anticipation vs Reaction

07:55 - Anticipation in Travel

14:00 - Historical Example of Anticipation

16:25 - Marketers' Perspective on Anticipation

16:40 - Actionable Strategies for Marketers

19:55 - Getting Started with AI

24:33 - AI Applications in B2B Marketing

28:33 - Punk Rock Influence

30:11 - Final Question

31:32 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

CMO ConfidentialBy Mike Linton // I Hear Everything Podcast Network

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

23 ratings


More shows like CMO Confidential

View all
a16z Podcast by Andreessen Horowitz

a16z Podcast

1,034 Listeners

Founders by David Senra

Founders

1,906 Listeners

The Daily Stoic by Daily Stoic | Backyard Ventures

The Daily Stoic

4,755 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

348 Listeners

My First Million by Hubspot Media

My First Million

2,624 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,969 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,397 Listeners

Grit by Kleiner Perkins

Grit

190 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

173 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,494 Listeners

AI Chat: ChatGPT & AI News, Artificial Intelligence, OpenAI, Machine Learning by Jaeden Schafer

AI Chat: ChatGPT & AI News, Artificial Intelligence, OpenAI, Machine Learning

141 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

78 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,127 Listeners