Michael Ventura, the Founder and CEO of Sub Rosa—a brand strategy and design practice that believes deeper understanding creates better solutions—understands the importance of conscious business. Enter Applied Empathy, a methodology developed by Michael and his team that arms professionals with the tools and framework they need to harness and lead with empathy in the modern workplace. In this episode, Michael spoke about the development of this practice and content’s role in how we can all become more empathetic storytellers both online and offline. This episode also opens with a story contributed by Veronica Souza of Vero Branding.