In this temporary world of zero-live events, thought leaders who usually have the benefit of in-person energy and enthusiasm can’t rely on that to convert clients. With everything shifting online, how we appeal to an online audience has become even more important than before. 

Without a Clear & Compelling Idea, we are going to confuse our audience, and because we can't see that audience in person, we don't see where we're losing them. We only see the effects - the sluggish and inconsistent growth in our business. Our Clear & Compelling Idea has to be sharpened and refined to meet the demand for an online audience. If we don’t carefully craft it, we won’t be able to create demand for our service. 

What lesson can we learn about clarity from A1 Steak Sauce? How can speakers remain effective signing up clients outside of live events? In this episode, I share the one thing that makes thought leaders struggle to transition from selling at live events to selling online.

There’s a lot of chaos in the world right now, and it’s massively helpful to keep things in our businesses as simple as possible. 

When it comes to lead gen and marketing, the more systematic we can make it, the more consistently we’ll be able to do it, and the easier it will be to create a healthy pipeline of incoming relationships. 

What are the 3 activities I focus on in my business, and why are they so impactful? What is a performance floor and how do I use it to maintain consistent momentum in my lead generating activities. 

In this episode, I share the 3 simple ways I’m able to create a pipeline, and how I make it easy to be consistent without putting too much on my plate.

Interview podcasts can do great things for our brands and our networks, but they can also be a trap that keeps us at a certain level.

Barbara Walters is one of the best interviewers of all time, but you wouldn't hire her for business coaching. Her interviews created demand for one thing - more interviews. That’s because her interviews are 100% focused on the guest, their Point of View, their experiences, their beliefs, and their actions.

When the spotlight is 100% on the guests, the audience might be entertained, informed and inspired, but they aren’t converted to a new Point of View. 

The same thing often happens with other interview podcasts. Remember that for coaches, consultants and thought leaders, the goal of our podcast isn't just to create good content or stay top of mind, it’s to convert people to our Point of View over time. How do we escape the Podcast Interview Trap? How can we create podcast content that gives the audience a window into our minds and how we see things? 

In this episode, I talk about why interview podcasts don't automatically create demand or drive sales.

In today’s world of social media marketing, attention doesn’t automatically turn into sales. Many people have bought into the fallacy that being everywhere, all the time on social media channels will translate into demand for our services. 

To move the needle, we need to deliver a clear compelling idea that attracts ideal clients through a vehicle that can help us cut through the noise. 

Getting featured on podcasts consistently as an expert thought leader is one of the most powerful ways to connect with people who are looking to solve their problems. 

The good news is, there’s a way to get featured consistently, without taking time away from your business. What are the things you need to have in place to start pitching yourself to hosts? How can we develop a good story hook? 

In this bonus episode, I talk about The MicroFamous Fast Track, and how it can simplify the process of getting featured on podcasts.  

The MicroFamous Roadmap is a system that works 27/4 to help us build authority, visibility and relationships. It allows us to start the journey to being known for our Clear and Compelling Idea, and take advantage of the 4 most effective forms of online media. 

Podcast interviews, hosting our own podcast, micro content for sales and micro-content for social media are the 4 pillars of the New Media Machine that will create a vision of success, build trust, destroy objections and create demand. 

What are the next steps we need to take with our New Media Machine? Why should our content strategy start with podcasting? In this final episode of the Roadmap series we talk about next steps.

Getting featured on podcast interviews is an important and powerful step in building authority and becoming known for our Clear and Compelling Idea, but we still need something that we own and control. 

This is where launching our own podcasts comes into play. Our podcast is our own online home for branded long-form content, and a medium that has the potential to grow fast. 

The question is, when is the right time to launch a podcast, and what is the ideal format? In this episode, I talk about the function of having your own podcast and why it’s an important part of your New Media Machine.

Building a New Media Machine in our businesses is critical to generating real enduring influence and demand for what we do. While there are thousands of ways to reach people online, nothing introduces us as an authority as much as getting featured podcast interviews. 

A strategy built around being a guest on podcasts is massively beneficial on multiple levels, including putting us in front of new people consistently and systematically; and connecting with enthusiastic like-minded listeners. 

Why should we consider the time investment of podcast interviews, even when we’re still in the process of building our businesses? What are the other strategic benefits of podcast interviews? On this episode, I share the simple first step we can take to building our own New Media Machines.

In order to build a highly profitable thought leadership business, we have to go beyond working with anybody who is willing to pay us and start serving our ideal clients. If we’re not working with ideal clients, we risk working with people who don’t take necessary actions, to get the results that we deliver. 

This in turn diminishes the results they get and affects the impact that we make with the work we do. 

What makes someone an ideal client? What is the experience of working with an ideal client and not just anyone who is willing to pay us? In this episode, I share why we need to raise the standards of who we go after.

Over the last decade, we bought into the idea that attention can and will create demand for our services. This is what drives much of our content creation, the idea that if our content gets enough attention, that will translate into sales. The problem is, we will inevitably stall and hit a ceiling because attention often only creates demand for more content. 

How do we bridge the gap between attention and demand? What action can we take when the content we’re creating is attracting attention and not sales? In this episode, I share why content and attention alone can’t generate sales if we don’t have influence. 

Thought leaders, coaches and consultants have an internal set of beliefs about what gets results and what’s important. These beliefs form a specific point of view. 

In fact, we can draw a line from our point of view to the results our clients experience. Without this point of view, it’s impossible to create a Clear and Compelling offer, to formulate powerful content and to compel people to take action. 

What does a point of view do for us and the relationship we have with our audience and clients? Why does our point of draw people in? In this episode, we talk about setting our direction with a powerful point of view.