MicroFamous

When you’re obsessed with getting people results, you start to build strategies that appeal to a wide audience. But from a marketing perspective, that doesn’t make them our ideal client, or the people that will respond to our Clear and Compelling offer. 

It becomes critical to become more specific about who we work with, and decide between serving the few or serving the masses. Why is the decision between the few and the many so necessary? In this episode, we talk about the importance of selecting who to serve.

In the world of coaching, consulting, and speaking, attracting attention and building an audience isn’t enough to build a simple profitable business. The true deciding factor is our ability to create demand and drive sales. 

Without influence, people might pay attention to us but they don’t give their trust and they won’t take action. The goal is to become known to the right group of people; we don’t need to be famous everywhere to make a big impact. 

What are the 3 stages of building influence and how do we build on each to create demand for what we do? In this episode, we talk about how to gain influence within the MicroFamous strategy.

Every business is based on an idea; a guiding principle and a vision for what the world should be. Business leaders set out for an idea that attracts customers and fuels growth, but very often they don’t go far enough in fleshing out their idea. 

We can easily end up with a magic umbrella, a general and ultimately meaningless idea that doesn’t cut through the noise in any way. 

What does cut through the noise, attract attention and generate demand for your service is a Clear and Compelling idea, something that instantly sparks interest when it’s communicated to the right group of people.  

How do you know when you have that kind of idea and when you don’t? In this episode, I share the earmarks of a Clear and Compelling idea, and the impact it has on your business.

People don’t know who we are and why they should work with us because there’s so much noise and competition. In order to get noticed, we have to battle for attention and influence. What determines whose idea is spread and who makes the biggest impact is the attention and influence they can have. 

But to get any results, we have to cut through the noise in a way that converts attention into real influence. In the thought leadership world, there are two main strategies at play for garnering attention and gaining influence. Microfamous is an alternative to both. How does this strategy help us cut through the noise effectively? In this episode I discuss the elements of attention for thought leadership business in today’s media environment.

Creating a podcast that can help you grow your coach/consultant business comes down to a number of key factors. When you have an idea or a flash of insight about what could be a great podcast, it’s important to ask ourselves whether it’s the right idea and the right time for the idea. 

I recently revisited a decision making matrix from David Maister’s book Managing the Professional Service Firm, and I was interested in how well it could be applied to the decision of starting a podcast. How do you know if the idea suits your vision and has the ability to endure? 

In this episode, I run through 8 thought provoking questions to lead you through determining how solid your podcast idea is, and how to avoid falling into the traps many coaches and consultants find themselves in.

Today we're reading an excerpt from the MicroFamous book, along with some director's cut commentary. Get your copy at MicroFamousBook.com, where we'll cover the book if you cover the shipping.

Here is the text of the chapter we covered, Turn Attention into Demand.

For many thought leaders, there is a key point where we stall out. 

We’re sharing good content, and we’re getting lots of encouragement, but we aren’t getting sales. 

Unfortunately, this is more common than we’d like to admit, especially in the world of podcasting.

There are many “influencers” who can attract attention but can’t create sales.

How is this possible? 

How can we attract attention without creating sales?