MicroFamous

The prospects in any market we sell to break down in different ways. Most of the time, it breaks down into the Many and the Few, the 80% and the 20%, the average and the extraordinary; and most importantly, the early adopters and the mainstream. This directly affects the potential success of any thought leader, business coach or consultant. As coaches and consultants, we have to CHOOSE who we're going to sell to, because it dictates how we talk to people and how we structure our service. What are the differences between the opportunities we get when we sell to the Few and when we sell to the Many? Why is selling to the Few a better strategy? On this episode, you’ll learn why we shouldn’t be aiming to sell to everyone if we want to run a successful Rockstar Business. 

The "accidental split test" occurred by launching two different podcasts in the same market the same year, but with two very different strategies.

Real Estate Uncensored - 1.5 million downloads and counting, aimed at a mainstream audience of real estate agents

vs

The Team Building Podcast - Much smaller download and social media numbers, aimed at a niche audience of real estate team leaders, owners and independent brokers.

The result?

The Team Building Podcast had far fewer downloads and accolades but was MUCH easier to monetize.

The Team Building Podcast helped build a multi-6 figure coaching/consulting business in just a couple years, now over 100 monthly group coaching clients and events that are drawing 100+ highly targeted people to Omaha each of it's first two years with over 70% of attendees hearing about the events through the podcast.

Here's what we did differently with The Team Building Podcast:

1. Skipped the Many and went straight to the Few
2. Targeted the most valuable slice of the market
3. Gave them very deep, advanced content- both strategic and tactical - that they were looking for and not finding in other areas
4. Got the host featured on other podcasts to reach more people and pull them into our audience
5. Turned podcasting into speaking opportunities
6. Kept the brand flexible so we had Freedom of Movement

All those things ended up sending me down the path that led me to write the MicroFamous book.

I saw so many people coming in and interested in launching a podcast and making the same mistake I did with my first podcast- going after a mainstream audience too early.

It's not that you CAN'T go after a mainstream audience, it's just better to go after a smaller, more valuable slice of the market first.

That's what Tesla did with electric cars.

Starbucks did the same thing with coffee.

Apple did it with the iPhone and iPad.

Small, valuable slice of the market first, mainstream later.

So if you're drive to teach, train and lead, and you want to execute that type of strategy in your business, you'll want to check out the MicroFamous book.

It's live on Kindle today, so you can grab it for FREE. yes 100% free, for only a couple days and it goes up to the paid version on Kindle or the paperback.

Just go to MicroFamousBook.com and that points to the Kindle page for the book.

In the book I lay out the strategy for becoming famously influential to the right people.

No more trying to be everything to everyone, or hopping on every new social media app.

No more feeling guilty for not being glued to your phone or taking selfies every 5 minutes.

No more sitting on the sidelines while others get the clients you want to work with, get featured on the podcasts you listen to, or speak at the events you want to speak at.

It's time to become MicroFamous, so go grab the Kindle version for free today and get ready for a radical shift in the way you look at growing your thought leader business!

Once we understand how influence is built, and we set out to go through the 3 Stages of Influence, our challenge is to select the ONE thing we want to be known for. The companies we admire most are based on ideas we admire, ideas we believe in, ideas we want to support and champion. At the heart of each of those businesses lives a Clear & Compelling Idea, often a guiding principle or a vision of how the world should be. A north star that guides the company, its strategy, products and services. 

Every business owner wants to follow in the footsteps of these businesses, but very often, the search for their own Clear & Compelling goes off the rails. Why should we avoid getting confusing a seemingly meaningful slogan with an Idea? What does a Clear & Compelling Idea look like in the world of influencers? On this episode, we're going to talk about one of the core concepts of MicroFamous, the Clear & Compelling Idea,  why it’s a force multiplier, and how it helps us become MicroFamous faster.