Getting featured on podcasts is a great way for us to gain exposure and get in front of more of the right people. What systems do we need to have in place in order to potentially turn the people listening to the interview into clients? On this episode, you’ll learn about 3 insider tactics that will create a direct and straight line from you being on an interview to someone in the listening audience reaching out or buying our product or service.

One of the things that make an impact on our ability to have freedom while we run a business is focusing on our highest leverage points. How do we identify the activities and processes that produce quick and valuable results? How do we narrow down to the one or two things in our businesses that actually move the needle? How do we limit ourselves to a one-page strategic plan? On this episode, author, coach and CEO and Founder of Maui Mastermind, David Finkel returns to talk about his Freedom Formula and how we can use it to increase the strategic depth of our businesses.

The term growth hacking is one that’s become synonymous with innovative marketing and social media. The problem is, it has also led to people thinking there’s a shortcut or cheat code to going viral and becoming Microfamous. Why is it flawed to believe we can just hack our way to growth? On this episode, SocialInk founder and CEO, and social media marketing coach and consultant, Chris Bruno, shares on why we need to move away from the term growth hacking, how to build quality relationships at scale; and tips for building and running a solid remote team.

As thought leaders, our goal is always to become MicroFamous around that one problem we solve for people. It’s even more powerful when we can become so focused that people associate us with one word or phrase. How does packaging ourselves this way make it easier for people to buy from us? How can we articulate the problem behind the one word or phrase we want to be associated with in a way that relates to the market? On this episode, author, and organizational culture consultant, Dr. Pele Raymond shares on the mindset and strategy behind how he’s making himself MicroFamous for happiness.

Welcome back to MicroFamous podcast!

We're talking today about influence.

After all, that's what leadership is - influence.

And MicroFamous is about being famously influential to the right people.

So I want to dig into HOW that level of influence is built.

I believe it happens in 3 stages.

Get seen.

Get noticed.

Get KNOWN.

Here’s what these stages looks like in real life.

First, we start by being seen. We put ourselves and our message into the world by talking about the problem we solve and by sharing what we’re learning and doing along the way. We share personal experiences, stories and anecdotes, focusing on the frustrations of our ideal clients.

In conjunction with the book release late this year, I’m rebranding my podcast under the same name, MicroFamous. As the podcast has evolved, I find myself talking more about MicroFamous strategy, system and tactics, because it’s what all my friends, clients and colleagues need. We're all growing our thought leadership business, and I want to make a big impact by launching thought leaders, so MicroFamous is the most important thing I can share at this stage of my life.

My definition of MicroFamous for thought leaders is becoming famously influential to the right people; the people we want to teach, train and lead. In a world where anyone can start a podcast, a blog, a YouTube channel, throw up a landing page and run Facebook ads, we are drowning in Noise. How does becoming MicroFamous help us cut through the noise and crowdedness of the market? Why is MicroFamous about leadership not ego? On this episode, I talk about the new direction this podcasting is taking, and how we can differentiate ourselves based on influential leadership.

Strategic partnerships allow like-minded people to combine resources and produce far better results together than either can achieve alone; but very often people get them wrong. What mindset should we apply to approaching potential partners? What misconceptions sink strategic partnerships? How do we get into cooperation with our strategic partners? On this episode, I talk to the creator of The Partnership Playbook, Kevin Thompson. We talk about how to get the most out of strategic partnerships and joint ventures.

On this episode, I share the best business, sales and marketing books I’ve read so far this year, the Clear and Compelling Ideas and key value points we get out of each one.

The ability to be a business connector, make strategic introductions, facilitate connections and deepen relationships is a powerful tool we can have in entrepreneurship. How can we have the kinds of conversations that facilitate these conversations? How can we bring tangible ROI to the introduction? Why are podcasts such a powerful medium for strategic partnerships? On this episode, international bestselling author, entrepreneur and speaker, Paul Edwards shares on the value of becoming the hub of connections in the business world.

Influencers tend to fall into one of two categories. Either we move fast and don't think much about strategy, or we get so bogged down in thinking that we don't move forward, because we think we need to have all the answers in advance.

How do we keep moving forward even when we know we don't have all our strategy worked out yet? Instead of worrying about having everything figured out, what should we be focusing on along the way?

On this episode, I talk about the 3 things we need to remember in order for us to take action. Knowing these things helps us keep moving faster, experimenting and evolving as we find our way to the answers we’re seeking.