MicroFamous

In today’s media environment, having authority and respect improves our sales cycles, conversion rates, visibility and more. How does authority drive the decisions of the people we’re trying to sell to? How do we quantify authority? Why is it so important for PR agencies to speak the language of sales and marketing nowadays? How do we invest in influencer relationships to grow our own authority? On this episode, I talk to entrepreneur and founder of Up My Influence, Josh Elledge. He shares on how he turned his internal marketing process into his agency’s service, and how we can implement an authority-building strategy in our businesses.

The hard truth about professional services is that most influencers build their businesses on UN-scalable advantages which are not enduring, sustainable or transferable. What goes wrong when we decide to scale up the wrong thing? What do we do when we’re getting close to maxing out our own personal time and effort? What are the 4 elements we need to have figured out before we consider scaling up a professional service? On this solo episode, I talk about the wrong things to scale a business on, the big misconception we have about getting new customers, and the difference between scaling up in theory and what it’s like in reality.

For coaches, consultants and agency owners, LinkedIn remains the best way to connect with clients and move our businesses forward. What is the difference between the credibility we get from LinkedIn and all the other platforms? How do we proactively build a network of people who are valuable, and move those relationships further along on LinkedIn? On this episode, we talk to LinkedIn Evangelist and strategist, Karen Yankovich, who shares on creating and selling a signature system, and how to leverage relationships effectively.

In his book 80/20 Sales & Marketing, Perry Marshall points out a SERIOUS strategic error many of us are making in growing our businesses. We're all avoiding the hard work of finding a way to grow our email list - consistently and predictably - without losing money. Instead of focusing on the new, shiny platform and marketing method, what process should we be following instead? How do we put a New Media Machine in place and how does it benefit our business growth efforts? In this episode, I share the key elements we need to have in place if we want to take our business further.

Building a category king business is about balancing innovation with a valuable, scalable use case. How can we go about finding the most valuable slice of the market to build our business around? How can we develop multiple uses for one piece of technology? On this episode, I’m joined by Vidyard VP of Marketing, Tyler Lessard, who shares the opportunity the agency found in personalized video and how they developed a distribution strategy for it.

Business podcasting provides us with an opportunity to get in front of more people, but because just about everyone is starting a podcast, many misconceptions are peddled. Does having a podcast with a lot of downloads instantly translate to big profits? Can we build a successful podcast through hustling and grinding? Does the best service or business mean we’ll have the best podcasts? On this episode, I talk about the biggest myths and misunderstandings about podcasting, and the truth about podcasting.

Many full service agency are stuck in that 10% to 15% profit margin, and a lot of it comes from not specializing. What are the operational, cultural and financial benefits of narrowing our focus? When it comes to optimization, why is it crucial to test less variables? How does focusing your service refine your messaging? On this episode, Campaign Creators CEO, Bob Asfari, shares on how you can dial in your profit margin and improve your business by narrowing your focus.

When two agencies merge, there are critical pieces that have to be intact in order for it to be a success, and for the agency to keep delivering results to clients. How can we make sure we’re delivering the promise of what people should be hiring us for in the merger process? How do we balance the competitive advantage of a new agency with the X-factor of the original agency? How can we streamline operations, hiring, culture and marketing? On this episode, brand strategist, keynote speaker, and Salted Stone APAC Chief Strategy Officer, Tony Eades shares on going through a merger process and how to make an agency stronger on the other side.

Millionaire Real Estate Agent and The ONE Thing are two of the most influential and successful business books of all time. What are the key beliefs, ideas and points-of-view that made them such stand-out successes in the category? How did a defined, organizational point-of-view become so wildly popular? On this episode, bestselling co-author of these two books, and Keller Williams Realty Inc. executive, Jay Papasan, shares on the strategies that helped them write and market books that became a calling card, the massive validity that came from that, and the context of the books within the Keller Williams organization.

Most entrepreneurs are focused on how to get more clients, and not on finding people who will get the most value out of their knowledge and expertise. Why is mastering our process key to growing our business sustainably? What are the mechanics of how problems are solved in order to extract the most value? On this episode, Max Traylor is back for his second show, and we talked about maximizing our business processes, and the importance of focus.