MicroFamous

Sponsorships seem to be the goal of most podcast hosts, but those arrangements very often don’t suit coaches, consultants and agency owners with high-ticket offers. How do sponsorships expose us to the risk of undercutting what we sell and drawing down our own trust and authority? How can we align sponsorships with our primary offers so that we don’t dilute our impact to the audience? How can we make sponsorship arrangements work for us? On this episode, I talked about the challenge of sponsorships and why we have to be cautious about getting into them.

There are two different types of podcasts with two different goals and intentions, and in order to achieve our goals we need to be clear on them. What is the difference between a regular podcast, and a podcast that will generate leads and introduce us to potential clients? How does each one serve our business goals, the clients and the audience? What is the perfect middle ground between the two? On this episode, I talk about how our podcasts can start bringing our ideal clients to us.

When we’re running a service business, scalability is huge and the thing that tells us if we can go the distance. What is the first milestone we can use to determine if the goal to scale is actually succeeding? What are the downsides of going heavy on implementation vs. just renting out our brains and selling strategy? What’s the instinct we need to fight when we decide to start working on the business, not in it? On this episode, Penguin Strategies CEO Perry Nalevka shares on applying startup thinking to the agency world, what drives him and the company forward and niching down to serving a specific client at a specific stage in business development.

In the rapid movement of the internet machine, many clients and customers expect our services to be on-demand, which comes with a unique set of challenges. How do you build an on-demand staffing model that benefits the employees? What are the challenges of scaling an on-demand service model? On this episode, CEO and owner of Viral Ideas and Flixation, Dave Feinman, talks about building his agency.

The context of how the world consumes content is changing rapidly, and as agency owners, we have to stay on the pulse of this. What do we learn when we regularly keep an eye on the top downloaded apps? How do we find the thing that we can do that’s most valuable to the market, and why do we need to intensify our focus on that thing? What does it take to lock in on that thing without learning the hard way? On this episode, Grace Innovation CEO, Michael Berean shares on disrupting PR, how to stay on top of new trends in marketing, and reaching new audiences.

Agency growth and success is hindered when leaders fail to remove themselves as linchpins of the business. How does getting out of the way help the business and the staff grow? What skills transfer over from running an agency to a tech startups? On this episode, Proposify CEO, Kyle Racki who shares lessons he’s learned in his journey to growing his SaaS startup.

Many virtual team leaders worry about how to build loyalty and culture if they aren’t in the same room or continent as the staff. What are some of the key issues and concerns you can take care of by setting expectations in the beginning? How do you set the tone of the relationship and get everyone else on the team involved in the hiring process? On this episode, FreeeUp CEO and founder, Nate Hirsch is back to talk about how we can build loyalty and culture on remote teams.

In an innovative environment where we must stay on top of all the changes happening in marketing, constantly bringing those changes into a service-based environment can become unsustainable. How do we build being on the cutting edge into our culture and operations so it’s at the fore of what we do? How do we hire adaptable people who can fit into our innovative culture? On this episode, speaker, author, founder and Managing Partner at Revenue River, Eric Pratt talks about lessons he’s learned building a 40 employee agency.

The process of becoming a rockstar entrepreneur involves simplification and focusing in on the right thing, the right type of client and the right bundle of services. With so many new shiny objects coming up, how do we stay focused on the core things that never change? Why is it critical to shift from trying to sell something to many people, to building the right offering that will attract ideal clients? On this episode, I continue my conversation with Freelance to Founder host, Brandon Hull. We discuss how to build a sustainable business, and the right process of developing a package and value proposition.

Events can be a powerful way to not only position ourselves as experts, but also a way to build a meaningful network and a steady stream of clients. How can we position ourselves as trusted advisor through events? Why are podcasts so powerful as farm systems for our agencies? How can we make ourselves more attractive for speaking engagements and event bookers? On this episode, agency owner, author and founder of The Agents of Change conference, Rich Brooks talks about how he build a successful event that grew out of the needs of his agency.