MicroFamous

Part of our formula is 1-2 solo episodes each month, where our clients deliver their key message to their audience, no guests, no interviews, no distractions. It’s important because it’s what converts people to your set of beliefs much like a sermon. Why is it so critical to publish these types of episodes? How do we actually execute on it? On this episode, I shared more on our client formula and why we include solo episodes in our monthly line up.

Professional service agency owners all deal with the “Dip” before our work pays off and starts showing results in the client’s bank account. How can we take care of this in advance when we’re still onboarding our clients? Why is the first 90 days of our client relationships so critical, and how do we set the stage for a long-term engagement during that time? How do we keep our staff relentlessly executing week after week, month after month when we’re working with a client long-term? On this episode, marketing expert and principal at Precision Marketing Group, Maureen Condon, shares how to build trust and credibility in the first days of engagement with a client, keeping an agency energized for long-term work and the importance of speaking the language of being a part of a client’s business.

There are a bunch of different approaches to podcasting; but they aren't all equal when it comes to converting beliefs over time, creating demand for coaching, consulting and creative services, so we can lead people to results we promise. In order to achieve this, what is the most effective and sustainable strategy? What are the 3 types of podcasts that work well to help you achieve authority, and build relationships through podcasting? Why should we approach podcasts from the perspective of a colleague and not an interviewer? On this solo episode, I share the podcasting formula that helps coaches and consultants achieve amazing results.

Right now there are so many opportunities to build communities focused on a specific topic, affinity or need. How was my guest able to build a valuable community for management consultants? What are the questions you need to ask yourself in order to curate that community effectively? What is the relationship between how focused and specific your community is and the value it brings to members? On this episode, Umbrex co-founder Will Bachman shares how he creates an amazing experience for members of a professional community.

For all of human history up to this point, professionals were protected from competition by geography. Now that virtual work has exploded, the two sets of professionals getting hired are the entry level freelancers and high level expert freelancers. What does the mean for everyone left in the middle? What do we do if we serve a market that goes through massive disruption and the Mushy Middle gets squeezed or even eliminated from the market? How do we start moving toward the high ground - the luxury leader position? How do we show how we're different, and hammer that ONE thing over and over again till we become KNOWN for that one thing? On this episode, I talk about how to avoid being in the mushy middle as a coach, consultant and agency owner.

A decade ago, the concept of building and running a multi-million dollar staffed only by freelancers was unheard of. Nowadays, many experts are using this model and running virtual dominant teams from anywhere in the world. When it comes to hiring people for our teams, how do we get people who will take the mental burden off of us? How do you choose your relationships, the structure of your relationships and set expectations? What is the difference between a follower, doer, and an expert freelancer? On this episode, FreeeUp founder and CEO, Nate Hirsch is back to talk about how he scaled up his company with freelancers, and running a $9 million business with freelance employees.

Podcasting as a category is exploding, but most of the shows out there just won't last. If you’re in it for the long game, there are 5 keys to making sure your podcast grows, becomes profitable and has long term success. How does a Clear and Compelling idea play into how well our podcast does, and how can you test if you have a Clear and Compelling idea? Why is it critical to put tracking in place as soon as possible? What are some of the low hanging fruit opportunities you can take advantage of through your podcast? On this episode, I talk about what it takes to run a podcast that will do well and produce results for you in the long run.

No matter how much knowledge and information we have, if our motivators, our habits and beliefs aren’t aligned with what we want to achieve, there’ll be no progress. What are the symptoms of not being clear enough or having dug into our goals enough? How do we get to the emotional bedrock of why we’re doing something and how do our motivators flow directly into our actions? What is the difference between fearlessness and purposefulness, and how does it define the people with the grit and ability to put themselves where they need to be for maximum effect? On this episode, coach, speaker and author, Mark Green talks about how to get out of your comfort zone to impell yourself to grow, reframing our past and the key things that hold us back.

When everyone is playing the content marketing game, the execution becomes less important than the strategy. What are the key questions we need to ask ourselves to determine if our strategy is winning the game? Why is there no place for poor execution in this highly competitive world? How has technology put everyone on an equal playing field? On this episode, I talk about the new media machine, why strategy outweighs execution and how we can compete at the highest level.

Most human being don’t develop rare and valuable skills, and as a result they are commodities, who have to do in order to earn a living. How can we set ourselves to get paid for who we are, not what we do? What are the most important things our capabilities have to revolve around in the suber-being economy? Why do so many agency owners end up trapped by their own businesses? On this episode, Serial Entrepreneur, Author, Speaker, and Entertainer, Mike Koenigs, shares on the true value of platform, why it’s so important to develop our capabilities around the rare and valuable skills, and not doing.