Influence takes place when the collective effort of being seen, then being noticed in a consistent way for a specific thing, leads to the point of being “Known“ for that thing. How does being focused in our message make us more recognizable, more memorable and more likely to become a category king in what we do? How can we accelerate the path from being seen to being known? Why must we be willing to sacrifice some of the things we would like to talk about? On this episode, I talk about the differences between attention, awareness and recognition, and how to hit the tipping point of influence.

When it comes to investing in your brand marketing, there’s a foundational and infrastructure-building period we can’t avoid, and because of that, we don’t get results quickly. How do we prepare our staff and clients prepared for this inevitable part of the process? As marketing agencies, what is the value proposition we bring to our clients especially in the early stages of implementing a strategy when there’s no positive ROI yet? How are most marketing agencies selling the wrong thing, and what should we be selling? How do we turn marketing into something we just do into an organizational habit that pays off at the tail end of intense brand building. On this episode, Digitopia CEO, Frank Cowell shares why we shouldn’t be selling our deliverables, why a period of negative ROI is impossible to avoid in brand building and how we can win in this highly saturated, commodified marketplace.

The sweet spot for a professional services firm, is creating a product at a good enough price point, which provides volume and results for clients so it can become an ongoing engagement. What is the process of productizing our services, and why is it so important to pay attention to the profitability of the model and attach what we do to revenue? Why is sales and prospecting is the best way to test and validate new service options and products? On this episode, Blissful Prospecting co-founder, Jason Bay, talks about the steps he took to turn his service into a revenue-producing package, how to make the leap from consulting to a Productized Service and finding our ideal clients.

Most independent operators in the professional service space are taught to meet as many people as possible and get on sales calls with them. The problem is, without the right system in place all these efforts will fall flat. Why is it so important for us to have a sequence of steps to take people through before that call, and how does it solve the pitfals of selling to people cold? When we don’t set up a business funnel, how does it put our business at risk of instability? Why is it so powerful to send people a piece of content that speaks to our audience, and primes them for the sales conversation? On this episode, marketing funnel expert, Michelle Evans shares on the power of creating funnels, setting the stage for our offer the right way, and changing the energy and quality of our sales conversations.

As entrepreneurs it often feels like our minds are filled with fragmented and chaotic ideas, which can create inaction or even anxiety. How can we mitigate this anxiety with our daily routines? How can we enlist our unconscious to help us in the decision making process? Why do we need to spend more time in non-urgent but important activities, and how do we prepare for that the night before? On this episode, entrepreneur and author of The Perfect Day Formula, Craig Ballantyne shares on the unconscious power of the mind, overcoming entrepreneurial anxiety, and using podcasts to market his books.

For a lot of creatives, the idea of dominating a market is a psychological battle they constantly come up against. What steps can we take to overcome this? How did Brent go from 10-15% course completion rate to 95%? How do we get the right carrot at the end of the stick to get people in the door of our courses? Why shouldn’t we chase the low end of a market, and what is the real reason people do it? On this episode, uGurus CEO, Brent Weaver shares on how he designed a course that people will actually start and get something out of.

The explosion in popularity of smart speakers like Alexa have birthed what promises to be the latest gold rush for marketers - Alexa Flash Briefings. The question every marketer, thought leader and agency leader has is what to convey in a minute that’s going to make an impact. What type of content works most effectively for this? How can we create bulk content for our briefings and when it comes to calls-to-action, what are the best practices? On this episode, Lindsey Anderson shares how Alexa Briefings can be very effective for content marketing, and why we should be considering jumping into them.

In order for podcast interviews to really move the needle for our businesses, we have to approach them with the right mindset and strategy. Why would it be a huge waste to use podcasts as a branding or name recognition play? When we’re on podcasts what are we going to talk about about that will create demand for our service or product? On this episode,

I continue our last conversation on getting featured on more podcasts this year. I talk about the kinds of shows to go after, and the things to talk about if we want interviews to translate to more people booking meetings to talk about the service we offer.

As podcasts become more ubiquitous, more popular and more competitive, how we market them has also had to shift. Why is it actually a good thing that podcasts are now widely available on multiple audio platforms likes Spotify and Google? Should niche podcasters care about the iTunes rankings? Why is it impossible to grow the listenership of your podcast without the help of your audience? How can we set our shows up in a way that helps our audience promote us to their circles? On this episode, podcast expert and Libsyn’s VP of podcaster relations, Rob Walch shares strategies, tips and hacks for getting our podcasts in front of more people.

For a lot of agencies owners and thought leaders, their business models are based on one-and-done transactional relationships, and the challenge is being able to build long-lasting relationships in that space. When we have a core business that is transactional by nature and has a defined start and end point, how do we create an ongoing recurring revenue stream? How can we build build an ecosystem of people who supplement what we do, help us do it more effectively, but also become a referral network? How do we meet the people to add to our trusted partner ecosystem? On this episode, AHA That CEO, thought leader, and speaker, Mitchell Levy shares on how to create relationships where people want to work with us for life, building a business that balances stability and big wins, and how to produce quadruple wins for clients, partners and ourselves.