Fractional services is one of the most interesting and potentially exploding models in the next 10-20 years. How can we get immersed in the client and get buy-in if we’re not working with them 100% of the time? How do we take a more collaborative approach as we sell ideas and strategic advice up the line to the rest of the C-suite and sometimes down the line to the people we are supervising? What would make the fractional service model easier to deliver and easier on the expert at the center of it? On this episode, Fractional CMO, Angelo Ponzi shares insights on going into a company on a fractional basis and a senior level, and how to make the model more effective.

One of the biggest mistakes coaches and consultants make is never systematizing their work because they don’t intend to sell. Why is developing a methodology critical, whether we want to scale or not? What is the process of getting clear on what we really want between a coaching job and a coaching business? Why is it so important to ask ourselves how many people we want around us? On this episode, Laura Posey talks about why we need to think of having a sellable asset within our coaching/consulting business, and how to do it.

For services companies, turning away business is scary because it feels like we’re giving up our billable capacity, but being more focused actually serves our businesses well. How does niching down make us profitable on the efficiency side and on pricing as well? When it comes to integrity and accountability, how do high performing team cultures set themselves apart? Why is it so important for accountability to work both ways, with the leader holding their staff accountable and staff holding leaders accountable? On this episode, Rive CEO and author Rebecca Geier shares on the 3 big wisdoms to help our businesses grow by being willing to become less distracted, and more focused on the right kind of work.

With so many people seeing the value of podcasts in raising our profiles and getting us in front of more of the right people, a question I’m asked often is how to get featured on more podcasts. What is the micro-famous strategy and how does it help you target the right audience? What is the biggest mistake people make when they get a little taste of success with podcast interviews? How can you tell what are big, small and medium podcasts? How do you reach out to new people? On this episode, I talk about how you can get featured on 100 podcasts this year, the kinds of podcasts you should be targeting and the steps for making it happen.

One of the biggest mistakes digital agency owners make is thinking we can get away with not having a dialed in message because we aren’t in traditional marketing. Why is it so important for us to develop a strong, concise and empathetic message, and what can traditional marketing teach us about that? How do we generate the right traffic for our clients instead of generating traffic for the sake of bragging rights? How can we ensure that we have trust, leverage and options when it comes to our client relationships?On this episode, founder and president of DSM Group, Darren Magarro shares on bridging the gap between traditional marketing and digital marketing, and creating a tribe atmosphere with our teams and clients.

Marketing is the process of automating sales and making it more efficient. How should we think about marketing and how it relates to sales in a way that benefits us? If we have to be 1% better to get 100% of the commission in sales, how do we make sure we stack everything up in our favor to win? When people struggle to pin down a niche, are they chasing variety or hiding from the fact that don’t want to buckle down and do the hard work of focusing? How can we make money multiple ways helping the same core group of clients? On this episode, Wes Schaeffer, the Sales Whisperer talks about understanding the role of sales in marketing, and becoming more efficient at sales.

For entrepreneurs, speaking engagements are one of the things we target in order to get more exposure and generate a demand for what we do. How do we get more speaking engagements that put us in front of the right crowds? What is the difference between what makes speeches/presentations generate demand for our service and ones that don’t? What are so many people getting wrong when they speak to an audience? On this episode, Executive Speaking Coach and CEO of Transformational Speakers Agency, Erin Loman Jeck shares how to connect with the audience and create a tribe in the room when we do speaking engagements.

Writing a book is one of the most powerful ways for us to build authority and sell what we do. What are some of the ways self-publishing benefits authors, and how can taking the hybrid route bring even more to the table? Does going for the traditional publishing option mean we don’t have to worry about marketing the book ourselves? What’s the difference between a book that creates more demand for us and one that doesn’t? On this episode, I am joined by Advantage Media Group CEO, publishing expert and author, Adam Witty to talk about different types of marketing, why marketing a book is a marathon not a sprint, and the power of creating a book that stands the test of time.

For a lot of entrepreneurs it’s hard to connect the things we love talking about and the conversations we have with the product or service we’re offering. How do we make the transition from a genuine connection into something that generates demand for what we sell? Why is it impossible to effectively sell if we only go surface level or one level deep with our conversations with people? How do we tap into and reinforce the internal belief system in the value of our superpowers? On this episode, marketing strategist and MLM expert, Brooke Elder shares flipping the MLM model on it’s head, using it as tool, how she turned her passion into a business, and blending direct sales so that the conversations and connections we will actually lead people into our funnel.

Most entrepreneurs design their business around generating revenue and they never think about profit, even though it’s what really matters. How do we design our businesses and lives around being profitable, and what are the two key questions we have to ask when we realize our businesses aren’t profitable? When people become too tactically focused, what are the fundamentals they easily lose sight of? What is the biggest downfall of the business mentorship landscape when it comes to choosing between strategy and tactic? On this episode, entrepreneur, brand marketing strategist, and creator of The Profit-ology Process talks about why profitability is something we actually have to plan for and reverse engineer from the ideal result backwards; and why there’s no such thing as a one-size-fits-all strategy.