The goal of public relations, and even sales and marketing is to sell a point of view that is compelling to people. When it comes to reverse engineering PR we start with what the public would find compelling or do you starts with facts and find a spin for it? Why do we have to take that approach? What is the magic ingredient that guarantees the success of this process? On this episode, PR expert Carolyn Barth, talks about how constraints can help us be more creative, how to find the right big idea that will drive an entire content strategy, and the work she did with the NFL concussion story.

Adversity is something we all experience at some point in our lives. How can we take action and respond to it the right way? How do we analyze our failures correctly so we get the lesson out of them. What is the difference between good adversity and bad adversity? On this episode, author of Crucible's Gift: 5 Lessons from Authentic Leaders Who Thrive in Adversity, Dr. James Kelly shares what inspired the book, the lessons he’s learned about dealing with challenges and how he marketed the book.

We’re all playing a game in the arena of marketing and the goal should be to win. What are some of the most fatal mistakes we make? What or who are competing against? What’s the difference between just competing and actually playing to win? On this episode and over the next few episodes, we'll talk about winning the content game in a crowded market and how the media arena has shifted. I will also talk about WHO to get help from, whether we should outsource or build that system in house, and the New Media Quadrant that hits the 4 key types of content we should be producing if we are competing to WIN.

Many business leaders struggle to embrace remote workers because they fear a weakening of their culture if their people can’t show up in-office. Why is it more about the talent and a lot less about the culture and having a specific location? Why was John Elston first resistant to the remote revolution and what was the learning experience that made him shift to a decentralized office? How do we build a sustainable business on remote workers with a long-term vision? What are the key ingredients for being a good remote worker? On this episode, remote team leader and author of The Remote Revolution, John Elston shared what’s driving the location-independent explosion and why he believes in it so strongly.

When it comes to affiliate marketing, the vision most coaches and consultants have is becoming that center of the universe in a referral network. What does a wildly mismanaged affiliate program look like, and how can we avoid falling into those traps? What causes the fraud that has given affiliate marketing a bit of a bad name? What’s performance marketing and how is it different from traditional affiliate marketing, and how does that allow for stronger relationships between the company and the affiliate? How do we figure out what the ideal affiliate relationship for us is? On this episode, affiliate marketing expert and coach, Dustin Howes shares how to successfully start and manage affiliate marketing programs at a high level.

We’re all in the world of selling our expertise to get results they can’t get on their own, but first they need to trust us. What are the 4 methods we can use to build the authority that is relevant to our ideal clients? What drawbacks can we experience if we start with podcasting? Why are books so powerful in people seeing us as subject matter experts? On this episode, I talk about the 4 credibility builders coaches, consultants and creatives can use to build trust. I also share the pros and cons of each, and how we can leverage them to sell our expertise at the highest level.

The world of speaking is very different to the world of knowledge transfer and a lot of us in the thought leadership world struggle to make that transition. What are the success metrics of training vs. the success metrics in speaking? What are the prerequisites for building the foundation to become scalable as a speaker and trainer? How do you find the most valuable slice of the market? How can we become better at systems and models to move beyond the transactional nature of speaking?

On this episode, business coaching expert and consultant, Dr. Stephen Kalaluhi, talks about how we can become go-to coaches in a micro-niche, the fears and fallacies of micro-niches, and the power of being all things to one person, not one thing to many.

One of the biggest misconception that exists in our world is that a smaller niche makes it hard to build a profitable coaching practice. How does this mindset trip us up and how can we do away with it. Why is the real gold in creating a solution that serves one person in a duplicatable way? How do we create a magnetic draw to us? How do we drill down and really discover the solution and service the person in our micro-niche needs?

On this episode, business coaching expert and consultant, Dr. Stephen Kalaluhi, talks about how we can become go-to coaches in a micro-niche, the fears and fallacies of micro-niches, and the power of being all things to one person, not one thing to many.

When it comes to running events, we can easily fall into the trap of losing momentum, or losing grip of the creative direction as we get pulled back into running our main business. How can we avoid this? How do we navigate the Catch 22 of getting butts in seats so we can get speakers? What methodology can we apply to our events so they extract high level content that we can drive into the future?

On this episode, Whitehat Inbound Marketing Agency CEO, Hubspot Platinum Partner and Hubspot User Group London host, Clwyd Probert shares on building a powerful content engine and growth opportunity through live events.

Most coaching and consulting programs face the problem of finding and articulating principles and core values that are demonstrably different in a relevant way. For our guest, that challenge meant taking a step back to redevelop content when she took over a struggling coaching company. How did this decision turning content from a point of complaint to the beating heart of a successful coaching business? How can we create a bedrock of ideas that are different and relevant?

On this episode, I talk to coach and consultant Kathleen Black about finding her micro-niche and scaling it, as well as developing a unique culture that creates true believers.