If we’re not moving forward in our businesses, we won’t learn to serve our clients at a higher level. How do Big Hairy Audacious Goals actually help us become more sophisticated in the service we provide to our clients? How do we build things that people with money are already buying? Why do 95% of online courses fail?

On this episode, I’m joined by WP Elevation co-founder and CEO, Troy Dean. He gives insights on defining the impact we make and going from freelancer to entrepreneur.

When we craft our services the biggest mistake many of us make is trying to sell to everyone, instead of specializing. How does specializing help us refine what we do and get better with each client? How do we balance the need for new creative and intellectual challenges with staying super-focused in our micro-niche? How does being the facilitator of sharing ideas actually help us.

On this episode, Brandiose co-founder, Jason Klein shares how his agency got into the minor-league sports branding niche, and why being over-specialized is the true secret to growth, improvement and finding the right work with a lot more ease.

Having a great vision for where we want to go doesn’t make us immune to distractions and things that pull our attention away. What are the 3 factors I believe cause a loss of focus? How do we quench our intellectual and creative curiosity in a way that won’t take us off track? What do we do in the gap between our action and when it starts to pay off?

On this episode, I continue the conversation on focus and discuss what triggers distractions, how to mitigate those triggers or prevent them from coming up in the first place.

Being a published author in the business world has become a major tool and credential that instantly gives us credibility. What does a book do for us that other mediums can’t? When it comes to packaging our intellectual property so that someone would want to put us on a stage, what works and what doesn’t? Does the publisher matter?

On this episode, author and thought leadership expert, Ken Lizotte gives insights into why books are so necessary if we want to gain credibility and legitimacy, and how we can get onto more stages.

Hiring more often than not is something we get right after a few tries. How does cognitive bias play into the hiring mistakes we make? What’s a huge key distinction we overlook when we’re hiring? How do we determine how aligned a recruit is to the tasks and the culture we have in our business? How do we find points of alignment in a role in both skill set and EQ?

On this episode, Sharon Miller shares the system that saves us from falling into a potential cognitive bias, uncovering behavioral patterning and the evidence-based method to help us find the right people, sooner.

The more we specialized and focused, the more we’re able to sell our services for more. What is a key part of us building expertise? How do we miss out on it if we’re taking on any client that comes our way and dispersing our services too widely? Why is it so necessary for us to do a lot of reps in the specific area of our abilities? How does focus generates a positive cycle?

Following from our last conversation about focus, I talk about how niching ourselves down, and doing the work of building expertise actually helps us attract premium clients to us.

Many of us stumble over and struggle with coming up with what our X-factor is. What questions and activities will help us effectively pull these superpowers out into the light? How do we bring forth our truest, greatest, most potent self and how does this aid in coming up with our big strategies? How do we make sure the major strategic breakthroughs we have in our peak state won’t slip away or become too intimidating when we get back to equilibrium? Why is it so powerful to plug into a daily rhythm of actions that push us towards our goals?

On this episode, business experience acceleration specialist and coach, Dallas Hardcastle, shares on discovering our most potent value offering and exploding our results.

Many of us stumble over and struggle with coming up with what our X-factor is. What questions and activities will help us effectively pull these superpowers out into the light? How do we bring forth our truest, greatest, most potent self and how does this aid in coming up with our big strategies? How do we make sure the major strategic breakthroughs we have in our peak state won’t slip away or become too intimidating when we get back to equilibrium? Why is it so powerful to plug into a daily rhythm of actions that push us towards our goals?

On this episode, business experience acceleration specialist and coach, Dallas Hardcastle, shares on discovering our most potent value offering and exploding our results.

In the past, ministry had to be both a lifestyle and a livelihood. Now ministry can be a lifestyle and something we wrap our coaching and consulting around. Why is this shift such a good thing for us? Why is it so necessary to shift from just doing the thing, to coaching on the mindset or consulting on the strategy behind the thing? What’s a big mistake agency owners make, and how does it affect our brands and lead generation? What are some of the business roadblocks that come from being raised in church and having a life of faith?

On this episode, agency owner, and faith-based business podcaster, Adrian Boysel shares on building his brand, his walk in faith and business, how Jesus is the driving force of his work and building an efficient agency.

In the past, ministry had to be both a lifestyle and a livelihood. Now ministry can be a lifestyle and something we wrap our coaching and consulting around. Why is this shift such a good thing for us? Why is it so necessary to shift from just doing the thing, to coaching on the mindset or consulting on the strategy behind the thing? What’s a big mistake agency owners make, and how does it affect our brands and lead generation? What are some of the business roadblocks that come from being raised in church and having a life of faith?

On this episode, agency owner, and faith-based business podcaster, Adrian Boysel shares on building his brand, his walk in faith and business, how Jesus is the driving force of his work and building an efficient agency.