MicroFamous

The thing that makes it possible for us to escape the grind of entrepreneurship and live a more integrated life is finding the one way in which we are super valuable to the world in a leveraged way. What is the best way to find out what that superpower is?  Why is the idea of work-life balance too heavy for most of us, and how should we look at it instead? How does being part of a tribe help us through the isolation that comes with being an entrepreneur?

On this episode, Stand Out Authority President, Joshua Lee shares how he became an integrated entrepreneur and person, losing everything and starting over and the journey to getting into businesses that actually help people.

A lot of us have a lot of high level things to say that people would be interested in, but we struggle to package it in an engaging and compelling way for platforms like Instagram. What value component is make or break for a social media campaign management business? How do we find that X-factor we can easily create and can be done on a frequent enough basis to add value to our audience? How do thought leaders find the balance between what we want to talk about and what people want to hear from us?

On this episode, Jumper Media CEO and co-founder Colton Bollinger talks about building visual social proof as a thought leader, creating a compelling package for a visual audience, and finding opportunities in your environment to boost your social proof.

One of the traps we fall into as experts and entrepreneurs is speaking to everyone the same way. We act as if we only have one Circle around us. How does create unnecessary confusion and complexity in our communication and content? What are Circles of impact, and how do we use them to serve people in a more relevant and impactful way? What strategy can we employ to not only tailor the right messages to the right people, but also move them towards entering our inner circle?

On this episode, I talk about circles of impact, how to classify your crowd, and how we can stop making the mistake of selling to everyone all the time.

One of the traps we fall into as experts and entrepreneurs is speaking to everyone the same way. We act as if we only have one Circle around us. How does create unnecessary confusion and complexity in our communication and content? What are Circles of impact, and how do we use them to serve people in a more relevant and impactful way? What strategy can we employ to not only tailor the right messages to the right people, but also move them towards entering our inner circle?

On this episode, I talk about circles of impact, how to classify your crowd, and how we can stop making the mistake of selling to everyone all the time.

Many coaches/consultants believe our clients need understand the abstract concept behind the action we want them to take. Yet the fact is, the more information we give people the less action they take. How has information overload literally changed the game in coaching/consulting? How do we distill abstract concepts, big ideas and broad strokes down so someone can actually take the actions that get them  results? How do we build momentum in our business while staying flexible to changing conditions?

In this special episode, Maui Mastermind CEO, and co-author of Scale, David Finkel talks building an expert system, and distilling and refining our expertise into simple systems.

Marketing, sales and production are the three key roles in a professional services business, and finding our X Factors within these roles is fundamental to success. Why do we struggle to generate leads? What’s the formula for writing a cold email that will convert into opportunities? When we pitch ourselves to potential clients, how do they judge us if they can't know our technical skill?

On this episode, Experiment 27 chairman, author and podcaster Alex Berman shares lessons he's learned running an agency and working with clients.

Many coaches/consultants believe our clients need understand the abstract concept behind the action we want them to take. Yet the fact is, the more information we give people the less action they take. How has information overload literally changed the game in coaching/consulting? How do we distill abstract concepts, big ideas and broad strokes down so someone can actually take the actions that get them  results? How do we build momentum in our business while staying flexible to changing conditions?

In this special episode, Maui Mastermind CEO, and co-author of Scale, David Finkel talks building an expert system, and distilling and refining our expertise into simple systems.

Marketing, sales and production are the three key roles in a professional services business, and finding our X Factors within these roles is fundamental to success. Why do we struggle to generate leads? What’s the formula for writing a cold email that will convert into opportunities? When we pitch ourselves to potential clients, how do they judge us if they can't know our technical skill?

On this episode, Experiment 27 chairman, author and podcaster Alex Berman shares lessons he's learned running an agency and working with clients.

Adding one freelancer to your business is one thing, but figuring out the structure once we have 3 or 4 people, it can be challenging to know where to plug them in. How do we prevent turnover, maintain company culture and high standards, as well as keep everyone accountable when we have a remote workforce? On this episode, co-founder and CEO of FreeeUp, Nathan Hirsch shares insights on hiring and succeeding with virtual teams at a high level.

The ability to nurture our free content into paid content is one of the biggest disconnects we experience in business. Instead of struggling to sell products and services, how do we build our communities in a purpose-driven manner so it can become its own ecosystem? How can we build a movement that can sustain itself, build up entrepreneurs and help our business function and grow? On this episode, Boss Mom founder, Dana Malstaff talks about building your tribe, the free-to-paid journey and empowering other people through your YouX machine.