A lot of us get tripped up when we make ourselves the face of the brand, because we end up doing most of the work that brings most of the value. What steps can we take to not just add to our effectiveness but to actually multiply it? What happens when we free up time to focus on our zone of genius? What extremely valuable step in the process of scaling up and installing a system do we skip to our own detriment?
On this episode, I talk to Glenn Twiddle about scaling up a rockstar agency, focusing on the X-factor and tactics that can make our events more impactful.