MicroFamous

The more successful we get, the more opportunities come our way. How do we sort through them to find the best opportunities, why does focus matter, and how do we keep focus while taking advantage of new opportunities?

I was a recent guest on a great podcast called The Grind with some good friends in the real estate business. Both of them are busy running successful teams and face the same challenge of focus many entrepreneurs and experts face: too many good opportunities to pursue.

Inspired by that conversation, I share my approach to opportunity and focus.

The more successful we get, the more opportunities come our way. How do we sort through them to find the best opportunities, why does focus matter, and how do we keep focus while taking advantage of new opportunities?

I was a recent guest on a great podcast called The Grind with some good friends in the real estate business. Both of them are busy running successful teams and face the same challenge of focus many entrepreneurs and experts face: too many good opportunities to pursue.

Inspired by that conversation, I share my approach to opportunity and focus.

The highest value work we can bring to the table is the application of marketing techniques to achieve a business goal. How did our guest level up his web design skills to actually create a valuable service clients are willing to pay top dollar for? What are some obvious but common mistakes we make with our websites, and how do we rectify them? How do we make sure website visitors understand the problem we’re trying to solve, see the clear path from the problem to the solution and act upon our call to action?

On this episode, shares on website conversions, and building a high-value service.

The highest value work we can bring to the table is the application of marketing techniques to achieve a business goal. How did our guest level up his web design skills to actually create a valuable service clients are willing to pay top dollar for? What are some obvious but common mistakes we make with our websites, and how do we rectify them? How do we make sure website visitors understand the problem we’re trying to solve, see the clear path from the problem to the solution and act upon our call to action?

On this episode, shares on website conversions, and building a high-value service.

As the world has become more a complex place to work and live, coaching has become more necessary at the enterprise level. What kind of marketing and metric tracking would decision makers in the space respond to, and why has coaching become an employee benefit? What changes will the infiltration of coaching in companies bring to both the coach, and the enterprise? How do we marry data and the human element to create a coaching service that is scalable, sellable and still effective enough for each individual? How can we standardize coaching practice?

On this episode, Dr. Alex Pascal, shares on the future of coaching, how coaches can specialize and stand out in a crowded space and how we can craft our coaching to fit the needs of Fortune 500 companies.

As the world has become more a complex place to work and live, coaching has become more necessary at the enterprise level. What kind of marketing and metric tracking would decision makers in the space respond to, and why has coaching become an employee benefit? What changes will the infiltration of coaching in companies bring to both the coach, and the enterprise? How do we marry data and the human element to create a coaching service that is scalable, sellable and still effective enough for each individual? How can we standardize coaching practice?

On this episode, Dr. Alex Pascal, shares on the future of coaching, how coaches can specialize and stand out in a crowded space and how we can craft our coaching to fit the needs of Fortune 500 companies.

The advent of the gig economy has dropped the perceived value of implementation, and as a result strategy is what clients are willing to pay us more money for. How did the barrier of entry for marketing services become virtually non-existent, and how is that impacting the agency model? If doing the task is no longer as valuable as before, how do we package the processes, strategies and planning that can allow us to charge more? What is genuine expertise, and how do we attain it?

On this episode, marketing advisor and strategist, author and coach Max Traylor shares on why clients are paying more for strategy, not implementation and how we can charge a premium from what we know.

The advent of the gig economy has dropped the perceived value of implementation, and as a result strategy is what clients are willing to pay us more money for. How did the barrier of entry for marketing services become virtually non-existent, and how is that impacting the agency model? If doing the task is no longer as valuable as before, how do we package the processes, strategies and planning that can allow us to charge more? What is genuine expertise, and how do we attain it?

On this episode, marketing advisor and strategist, author and coach Max Traylor shares on why clients are paying more for strategy, not implementation and how we can charge a premium from what we know.

The thing that makes it possible for us to escape the grind of entrepreneurship and live a more integrated life is finding the one way in which we are super valuable to the world in a leveraged way. What is the best way to find out what that superpower is?  Why is the idea of work-life balance too heavy for most of us, and how should we look at it instead? How does being part of a tribe help us through the isolation that comes with being an entrepreneur?

On this episode, Stand Out Authority President, Joshua Lee shares how he became an integrated entrepreneur and person, losing everything and starting over and the journey to getting into businesses that actually help people.

A lot of us have a lot of high level things to say that people would be interested in, but we struggle to package it in an engaging and compelling way for platforms like Instagram. What value component is make or break for a social media campaign management business? How do we find that X-factor we can easily create and can be done on a frequent enough basis to add value to our audience? How do thought leaders find the balance between what we want to talk about and what people want to hear from us?

On this episode, Jumper Media CEO and co-founder Colton Bollinger talks about building visual social proof as a thought leader, creating a compelling package for a visual audience, and finding opportunities in your environment to boost your social proof.