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Timestamps:

(00:00) – Intro

(03:31) – Childhood & Favorite Games

(06:11) – Why Playing Games Matters

(07:57) – Early Struggles

(09:44) – Value of Like-Minded Friends

(11:43) – First Programming Business

(16:58) – Tie-Up with Nokia

(20:10) – M2M Business Across India

(26:31) – Starting Of Micromax

(28:48) – Selling Micromax Phones

(31:45) – Innovation at Micromax

(35:30) – How Innovation Ideas Came

(38:19) – Micromax Peak Revenue

(42:17) – Importance of Advertising

(44:40) – Choosing Akshay Kumar as Brand Ambassador

(47:14) – Apple’s Marketing Strategy

(48:43) – Price Sensitivity in India

(50:24) – What Went Wrong for Micromax

(58:52) – Thoughts on B2B Business

(1:00:05) – Why Hunger is Key To Success

(1:05:59) – Raj on Belief System

(1:08:01) - New Electronics Business

(1:15:35) – AI Venture

(1:20:06) – Questions to Ask for Success

(1:21:29) – Meeting Asin

(1:26:00) – Closing Thoughts

(1:26:20) – Outro

In today’s episode of Figuring Out, we have Rahul Sharma in conversation with Raj Shamani. Rahul is the co-founder of one of India’s iconic brands, Micromax. This brand revolutionized the market by introducing India’s first phone with a 30-day battery life, dual SIM functionality, and affordable phones designed exclusively for girls. This episode delves into how Micromax scaled from zero to ₹12,000 crores in just five years, along with Rahul’s unique thought process behind it.

We explored his childhood, the habits and mindset he cultivated from a young age, and how he started a business without any prior job experience. Rahul shared how he and his co-founders initially ventured into the Micromax software business and eventually expanded their sales network across PAN India. We also discussed the fascinating stories behind launching phones with a 30-day battery life, dual SIM features, and budget-friendly models tailored for girls. We also talked about how to assess the potential scope of a product, define a clear vision, set actionable goals, and the factors that distinguish successful entrepreneurs from others.

Towards the end, Rahul opened up about his source of motivation for creating new products even after achieving so much, what went wrong with Micromax leading to its reduced presence in the market, his love story, how he met his wife and Akshay Kumar’s role in it. We wrapped up the conversation by discussing personal branding and Rahul’s insights on the next big million-dollar opportunities in India. To keep watching such insightful episodes, subscribe to our channel now!

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Twitter: https://x.com/rahulsharma

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Instagram @RajShamani

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LinkedIn - Raj Shamani

https://www.linkedin.com/in/rajshamani/

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