Mid Market Matters

It doesn’t matter what you sell, it’s all about understanding the psychology of your customers!

Darren Moffatt, Director of WebBuzz, speaks on growth marketing. Darren has an impressive history of being the youngest bank manager. However, after the GFC, he found that marketing was his calling. In this episode, Darren addresses the most common questions asked by mid-market business owners: growth, attracting more customers and growth marketing of businesses. As soon as a business’ branding and marketing fails to resonate with customers, sales will decline, and revenue will drop. Therefore, branding and marketing must constantly be refreshed to meet the market’s needs.

Andrew Bowcher, Partner at RSM Australia, discusses the very important topic of business survival in the current climate. Andrew specialises in business recovery, structuring and asset protection, cash flows, governance issue and debt-related pressures. It is particularly important to have a business recovery plan in the current climate. In this episode, Andrew shares four steps to a post-COVID business recovery plan and shares how he can assist in deciding how your business should move forward.

Jon Michail, Founder and Group CEO of Image Group International, speaks on the importance of personal branding. Jon’s 30 years of experience in business consultancy has consolidated his knowledge of the immense impacts personal branding can have on your business. In an era where institutions can be perceived as untrustworthy, personal branding has never been more important. Positioning yourself in the marketplace correctly can maximise your personal and business value and amplify your profits.

Nicholas Sweeney, Division Director and Co-head of Macquarie Bank Middle Market, helps mid-market businesses create meaningful change and grow. Macquarie Bank Middle Market provides their clients with deep industry knowledge and simultaneously builds long-term trust and relationship with them. Organic growth in this sector, particularly in the current climate, is hard to come-by; Nicholas shares how Macquarie Bank Middle Market enables sustainable growth for mid-market businesses in any economic climate. Moreover, private and family-owned business contribute up to 1/3 of the national GDP and employ three million Australians, highlighting the importance of helping this sector grow viably.

James Slattery, Executive Director at Slattery Auctions and Valuations, shares the importance of not leaving assets to depreciate once they become redundant or start malfunctioning. Slattery Auctions and Valuations does not only focus on rapidly selling goods, they also value and provide strategies for realising assets. Selling unneeded assets is better done sooner rather than later to preserve its value and maximise its ability to add value to a business. James is also a board member of the Association of Machinery and Equipment Appraisers, solidifying his expertise in the field of valuing and auctioning assets.

Paul Jansz, National Network Manager and Professional Partner at C2 Capital, shares his secret to running a successful business. Jansz’ vast experience in accounting and professional services firms has reinforced the importance of prioritising clients. C2 Capital has run focus groups and trials which prove that understanding clients’ wants and values are critical to maintaining a long-term client base. To further make clients feel valued, C2 Capital offer their high-end clients exclusive high-end service offerings which often provide desired above-average returns. Get in touch with Jansz through paul.jansz.c2capital.com and find out more about C2 Capital at www.C2capital.com.

Peter Stanhope’s strong drive to be self-employed led him to address a gap in the market by co-finding GigSuper, a super fund which caters exclusively to self-employed people. In this episode, Stanhope shares shocking research findings including that self-employed people typically retire with 50% less in their super fund than employees. GigSuper educates self-employed people on the benefits of regularly contributing to their super fund, including its immense tax-saving perks. GigSuper prides itself in making it easy and convenient for self-employed people to invest in their retirement by understanding the fluctuating nature of self-employed people’s incomes. Find out more about GigSuper at www.gigsuper.com.au.

Michael Lane is an Australian entrepreneur and Director of Success Resources – the world’s largest provider of educational events featuring world-class speakers. Aside from his passion about education, Michael is also an expert in the touring business and a master at relationship building. He has been organising events for 17 years which equates to connecting over 12 million people globally with the greatest business and personal development educators and leaders of our time.

Angela Vithoulkas is a multi award winning entrepreneur, business owner, politician and small business advocate. Her hands on business experience spans over thirty years in hospitality having bought and sold dozens of businesses and employed hundreds of people. She is the executive producer and host of SME TV & Podcasts - a brand new YouTube Channel dedicated to educating, inspiring and advocating for all business owners. Angela is also a twice elected City of Sydney Councillor and Founder of The Small Business Political Party, she wears many hats like most SMEs.

Brooke Berry, Financial Adviser at Agilis Accountants, is dedicated to helping clients feel empowered and in control of their financial life. In this episode, she shares her work on providing growth strategies and helping business owners manage their funds and protect their assets, and how business owners can overcome the fear of letting go of their business and feel in control of navigating retirement.