Ignite Cannabis founder and Instagram King Dan Bilzerian introduces viewers to his premium global cannabis brand, Ignite. Unlike many industry players, Ignite is not vertically integrated and plans to partner with leading growers and manufacturers to produce Ignite products. While Bilzerian is launching the brand, media personalities from a variety of industries, including Cardi B, Jai Paul, and Nikita Dragon, have also been involved in spreading the word. Bilzerian reveals the company is focusing on products with the broadest reach that can enter more legal jurisdictions. He discusses Ignite’s advertising campaign in the United States and discusses the benefits of not having a personal cannabis brand when it comes to entering the Canadian market. Bilzerian wants to develop a complete THC, CBD, and nicotine product to take on the e-cigarette market currently dominated by companies like Juul. He is committed to counting longstanding stereotypes about cannabis users and showing that cannabis consumption can be part of an active lifestyle. Bilzerian talks about using sativas as part of his workout routine in terms of benefits and drawbacks.
Transcript:
James West: Dan, let’s start with how’d you get into cannabis in the first place?
Dan Bilzerian: Initially, how I started smoking cannabis? Or business-wise?
Dan Bilzerian: Eleven years old, golf course, tin can, first time I got high.
James West: Eleven years old. Are you California born and raised?
Dan Bilzerian: No, actually. Tampa, Florida, and then I did, I bounced around a lot, but I grew up in Tampa.
James West: Okay. I see people making a big deal out of the fact that you’re a trust fund kid. Does that piss you off?
Dan Bilzerian: No, not really. That actually helped me out a lot; that’s what helped me, you know, really make a lot of money in poker, because the thing about poker is, like, people just don’t want to play with people that can’t lose a lot of money, and so when I got into poker, a lot of people were focusing on being the best poker player and, you know, making all the perfect moves. And for me, I knew that if I just got in with like super rich bad players, then I didn’t have to be the best of the best, and it was okay to make some mistakes and, you know, give a little bit more action than you were supposed to.
So for me, having people think that, you know, that was my background was, you know, really helpful. My trust didn’t even kick in till I was 35, and I gave it away anyways. But –
James West: You gave it away?
Dan Bilzerian: Yeah, to my brother.
James West: Really? That’s – can I ask why?
Dan Bilzerian: You know, I just didn’t really need