TVape CEO Nima Noori shares details of the company’s product line and technical innovations. Noori explains that the company utilizes consumer feedback when developing products and creates inventive offerings like its disposable cartridge system. TVape doubled its sales in October and Noori believes the company can continue that trend going forward. The company’s top 2 vaporizer brands are among the top 5 vaporizer brands in Canada. TVape has an international footprint and its German subsidiary is capturing the European market. The company’s broad product portfolio allows TVape to enter any market more easily than other cannabis companies. TVape is very profitable right now; consequently, Noori has no plans to take the company public but is interested in strategic private partnerships and is represented by AltaCorp Capital.
Transcript:
Narrator: TVape is a vertically integrated business model that’s been selling vaporizers online and in stores for over six years. They offer high quality vaporizers with company branding. CEO Nima Noori founded the company on a $2,000 credit card close to a decade ago.
TVape sells a wide range of products, including portable and desktop vapes, as well as accessories and parts.
Benjamin A. Smith: So we’re back with the CEO of TVape, Mr. Nima Noori. Nima, welcome to the program.
Nima Noori: Thank you very much. Thank you for having me. TVape would be the correct pronunciation, but I know it’s a difficult name.
Benjamin A. Smith: It is, it is. Sort of has TV and Vape sort of mixed in one, so I’m not used to that. No, I know you brought some samplers here. What do you have to show us today?
Nima Noori: Okay, so the one that I have out here, there’s much more in the back, but I have the Arc, which was released about 10 days after legalization day. So we planned that a good three, three and a half years beforehand. And the unit was finished and published and released, basically, on the 1st of November, and it was really, really – it was our best release so far, and we do release a lot of vaporizers throughout the year. And that one sold out on the first day, the GT.
Benjamin A. Smith: Okay. So this vaporizer, you made yourself? You designed and developed it, or worked in tandem with a partner to design and develop your own vape?
Nima Noori: So basically, TVape is the tip of the iceberg that is visible from the outside. We have basically Thermodyne Systems that is stationed in Germany; that’s Thermodyne Systems GMBH, and we have Thermodyne Systems in Canada as well. So basically our engineering arm, and Zeus is another business unit of our company, and of course it was all developed in-house, and it was done so from the beginning with customer feedback survey data, focus groups, and so on and so forth. So when you look at it, it wasn’t great ideas of one guy or another; it was a work –
Benjamin A. Smith: Collaborat