New Frontier Data is a data analytics platform providing unbiased and vetted industry reports for the legal cannabis sector. Founder and CEO Giadha Aguirre De Carcer reveals New Frontier Data helps stakeholders and operators understand both a macroeconomic view of the industry as well as provides the ability to monetize specific data sets. The New Frontier Data platform has an index tracking all publicly traded cannabis companies in Canada and the United States and closely monitors additional hotbeds like Germany, Australia, and Israel. She notes a key distinction between North American markets, which are cannabis-focused, and the rest of the world, which is hemp-centric. She reveals the most difficult aspects of the cannabis space to track have to do with dosage and strains because of the lack of standardization. For research results to improve, greater standardization is integral.
Transcript:
Brandon Colwell: Joining us all the way from Washington – Giadha, how are you doing today?
Giadha Aguirre De Carcer: I’m doing great, thank you for having me.
Brandon Colwell: Absolutely. Now, I’m not sure when they finally cued in the microphone, there – I hope you heard the segue, because that was perfect to what we were just talking about, is that a lot of people right now are seeing so many different… no they hadn’t? But we’re speaking about so many different players right now, and there’s so much going on in the Canadian landscape, in the United States, and abroad, but there aren’t many people out there doing a good job of measuring that. And at New Frontier Data, that’s something where you specialize in.
Giadha Aguirre De Carcer: Indeed, it was quite a perfect segue, and I was listening to the segment – very interesting, I actually agree with a lot of what you’re saying. So the market is certainly getting very crowded.
But yes, so New Frontier Data, we’re a Big Data company, we cover solely the cannabis industry globally. We’re a bunch of data geeks, and we provide very objective – we do not take a position in any way – intelligence, in the cannabis sector.
Brandon Colwell: Absolutely, and that’s needed. It really, really is, because there’s too many guessing, there’s too many people going with speculation and all that, and you know, when you’re looking at these larger banks and these larger companies who you actually see as this legitimate sector that has been coming out of what has been in prohibition for many, many years, a lot of people who thought this was a flashy thing to get into, they’re going to start fading, and real companies are going to start moving forward. And I can imagine you’re going to be tracking who those people are going to be.
Giadha Aguirre De Carcer: Indeed, absolutely. In fact, funny enough, you were asking how many companies that are currently publicly traded; we just launched on our platform, which is called Equio – actually is from th