In this episode, professional organizer Nicole Gabai shares her holistic approach to organization and her unique "halfway book" system for managing information overload. She discusses her journey from a career in TV production to becoming a certified virtual organizing pro and the pivotal moments that led her to pursue organizing as a passion. Nicole emphasizes the power of combining digital and physical methods for efficient organization tailored to your life.

Key Takeaways:

• Adopt a holistic view of the organization that accounts for your physical space, time management, and information flow

• Use Nicole's "halfway book" system with tabbed categories to capture and easily retrieve information as it comes in

• Customize your categories to reflect the different areas of your life and work

• Maintain a hybrid approach, utilizing both digital (phone notes app) and physical (notebook) for flexibility

• Take 15 minutes at the end of each day to review and prepare for the next day

• Give yourself permission for the organizational system to evolve and change as your needs shift

• Find inspiration in art, nature, and surrounding yourself with beauty in everyday life

• Stay consistent, but make your organizational methods work for your unique lifestyle and priorities

Mentioned in This Episode: 

Clairefontaine Wirebound Notebook - https://a.co/d/d2JKPvf

The Art of Organizing Book - https://a.co/d/5cbqnJX

Connect with Nicole:

https://www.instagram.com/nicolegabai 

https://www.b-organized.net

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

In this episode of the Educated, Empowered, Inspired podcast, we dive into the essential tips for creating a compelling About Me page that resonates with your audience and elevates your online presence. Your About Me page is your digital introduction, and it's crucial to make a positive and lasting impression.

• Keep it Simple: Your About Me page should be concise, skimmable, and highlight the key aspects of your personal and professional journey.
• Start with Your Why: Connect with your audience by sharing your motivations, passions, and unique journey that led you to your current career or business.
• Speak to Your Audience: Frame your content in a way that focuses on how you can serve and help your audience rather than just talking about yourself.
• Avoid Industry Jargon: Use language that is relatable and understandable to your audience, avoiding complex industry terms or acronyms.
• Get Personal: Share personal anecdotes, interests, and values to humanize your brand and create a genuine connection with your audience.
• Progress Over Perfection: Don't overthink or strive for perfection. Start with a rough draft, and remember that you can always update and improve your About Me page over time.

Resource:

Download the free worksheet "6 Tips to Writing an Awesome About Me Page" mentioned in the episode to ensure your About Me page has all the essential elements to make a strong impact on your audience.

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

Key Takeaways: 

• Myrna emphasizes the importance of organic search, revealing that it accounts for over 60% of web traffic and builds trust and authority with users.
• Our discussion highlights the differences between platforms like WordPress and Squarespace, offering guidance on choosing the right platform based on design preferences and SEO needs.
• Myrna shares valuable content creation strategies, such as repurposing podcast content into blogs and social media posts, to maximize reach and engagement across multiple channels.
• We discuss the role of AI in content creation and SEO, emphasizing its potential as a tool but also emphasizing the importance of maintaining authenticity and a human touch.
• Learn more about Myrna's upcoming SEO course, and accessibility resources are highlighted as valuable tools for entrepreneurs looking to optimize their websites and stay ahead in the digital landscape.
• Myrna recommends "Unreasonable Hospitality" as a must-read for entrepreneurs aiming to deliver exceptional customer experiences.

Tune in to this episode for actionable strategies, expert advice, and inspiration to elevate your digital marketing and SEO efforts!

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

Welcome to the Educated, Empowered, Inspired podcast! In this episode of our series, "Elevate Your Online Presence," we delve into optimizing your Instagram profile to showcase your brand effectively.

 Key Takeaways: 

• 1.  Cohesive Branding:  Your Instagram profile should mirror your website, ensuring consistency in colors, fonts, and branding elements.
• 2.  Searchability:  Differentiate your username (handle) and name (business name) to improve searchability and discoverability. 
• 3.  Professionalism:  Use a professional profile photo with your face to establish trust and connection with your audience.   
• 4.  Clear Messaging:  Craft a clear "I help" statement in your bio, stating who you serve, the problem you solve, and how you help them.   
• 5.  Engagement Strategy:  Utilize three pinned posts to connect, position yourself as an expert, and invite engagement from your audience.

 Action Step: 

Update your Instagram profile using the tips discussed in this episode and tag @ShellyNiehaus to receive feedback and join the conversation.

Mentioned in this episode:

Create your “I Help Statement” for all your social media platforms.

FORMULA FOR YOUR I HELP STATEMENT:

I help ______ (ideal client) _______ (problem you solve) and ________ (their desire) through

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

In this motivating episode, Laura Bowers shares her courageous journey from corporate burnout to entrepreneurial freedom through embracing AI. Her life-changing pivot, sparked by an intriguing Facebook ad, led her to climb Mount Kilimanjaro and eventually launch the PMO Boss - an AI consulting agency. With infectious enthusiasm, Laura demystifies AI tools like ChatGPT, empowering listeners to harness their power for content creation, time optimization, and fostering deeper human connections in business. Her inspiring story and actionable tips remind us to boldly pursue our passions, leverage innovative technologies, and build a purposeful legacy.

Key Takeaways:

• Embrace pivotal moments as catalysts for transformation and personal growth.

• Strategically integrate AI to streamline content creation, save time, and amplify your unique voice.

• Train AI assistants like ChatGPT with your brand's values, style, and target audience for aligned output.

• Leverage AI for content ideation, repurposing across platforms, and formatting while preserving human authenticity.

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

We all deal with decision fatigue as entrepreneurs, but few of us know how it impacts our brains and performance. In this episode, I chat with executive consultant Jodi Hume about how to fight decision burnout and nourish our brains.

Jodi explains that constant micro-decisions tax our prefrontal cortex, the "CEO" part of our brain. This leads to poor choices and impulse control when our mental fuel runs low later in the day. She shares science-backed tips for preserving brain glucose like minimizing decisions where possible and being cautious of "junk food" dopamine first thing in the morning.

We also discuss the different types of rest and recharging beyond just sleep that entrepreneurs need more of. Jodi provides a framework for figuring out what your brain needs to refill your tank, whether it's creative time, sensory relief, or social connection.

Jodi reminds us that when you feel like you can't pause and step away, that's exactly when you must. Tune in for more unconventional wisdom that will help you make space for your best strategic thinking.

Connect with Jodi Hume:

website: https://atthecore.com 

Instagram: https://www.instagram.com/jodihume/ 

LinkedIn: https://www.linkedin.com/in/joditurnerhume/ 

Tiktok: https://www.tiktok.com/@jodihume?lang=en

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

Are you an entrepreneur or small business owner struggling with sales and self-promotion? Then this episode is for you! I'm excited to welcome Nikki Rausch, CEO of Sales Maven, to share her expertise on selling authentically. 

With over 25 years of sales experience, Nikki has a unique ability to transform the often misunderstood process of "selling." She'll guide us through her Selling Staircase framework and provide practical tips to overcome the fear of being "salesy." 

Nikki has written three books on the topic, which are available on Amazon, and hosts her own podcast, Sales Maven. In our conversation, she'll also open up about pivoting her business after moving states and transitioning to virtual events during the pandemic.  

Whether you're new to sales or an experienced pro, this episode will empower you with actionable strategies to close more deals confidently and with genuine connections. Don't miss Nikki's inspiring insights and her free e-book offer!

Mentioned in This Episode: 

Free e-book, Closing The Sale https://yoursalesmaven.com/shelly

Connect with Nikki Rausch:

https://yoursalesmaven.com/  

https://www.facebook.com/yoursalesmaven/ 

https://www.instagram.com/your_sales_maven/ 

https://www.linkedin.com/in/nicolerausch/

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

In this empowering episode of the Educated, Empowered, Inspired podcast, we kick off our series on elevating your online presence with a deep dive into optimizing your Facebook profile for high conversions. Whether it's the profile you've shared personal milestones on since 2007 or a newer account, transforming it into a professional profile can significantly enhance your credibility and connect you with your ideal clients. Join us as we explore actionable steps to audit and upgrade your Facebook presence, ensuring it accurately reflects who you are, who you serve, and how you serve them.

Key Takeaways:

• Optimize Your Profile Photo: Your profile photo is your first impression online.
• Leverage Your Banner Image: Use this prime real estate to showcase your business, including your logo, brand colors, and a succinct message about who you help and how.
• Craft a Compelling About Section: Clearly articulate who you are, your target audience, and your value proposition in a concise I-help statement.
• Utilize the Pinned Post: Highlight a post that speaks directly to your ideal client's pain points, showcasing how you can solve their problems or improve their situation.
• Clear Call to Action (CTA): Ensure you have a single, clear CTA across your profile to guide potential clients on what to do next, whether it's visiting your website, signing up for a freebie, or scheduling a discovery call.

Don't miss our step-by-step guide with screenshots and detailed instructions on optimizing your Facebook profile. Check out the link in the show notes for this invaluable resource! https://resources.shellyniehaus.com/fbprofile

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

Today, we're diving deep into the pursuit of joy, both in life and in business, with our special guest, Reina Bach.  Join us as we explore Reina's fascinating journey from a technical background in engineering to becoming a certified coach and leadership expert. With a master's degree in industrial and organizational psychology and a knack for culinary arts, Reina's unique blend of skills and experiences offers invaluable insights into finding joy and fulfilment.

We discuss the difference between happiness and joy, uncovering barriers to accessing joy, both external and internal. Reina shares powerful strategies for overcoming these barriers, including mindfulness techniques and the importance of setting boundaries. But the journey doesn't stop there. Reina guides us through a transformative meditation exercise, helping us tap into our inner peace and embrace the present moment. 

So, if you're ready to break free from the noise and discover the joy within reach, tune in now, and let's embark on this transformative journey together! 

Mentioned in This Episode: 

Strategies to Stay Calm, Centered and at Peace 3 Secrets to Trusting Yourself 3 Tips to Getting Unstuck 

All they need to do is go to this page and enter their email: https://reinabach.com/podcast-landing-page/

Connect with Reina Bach:

https://reinabach.com/  

www.linkedin.com/in/reinabach/  https://www.facebook.com/ReinaBachInternational

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

Welcome to another episode of the Educated, Empowered, Inspired podcast! I'm Shelly Niehaus, and today, we're unravelling the secrets to my go-to strategy for turning followers into paying clients. In this episode, I break down my five-step email marketing strategy to guide you from building curiosity to converting leads into raving fans.

Mentioned in This Episode - 

Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide

Key Takeaways:

• Step one: Choose a platform – don't get stuck, pick one and start.
• Step two: Craft a lead magnet – offer something aligned with your business to attract the right audience.
• Step three: Create a landing page – the bridge between social media and your lead magnet.
• Step four: Promote consistently – utilize the billboard effect and share your landing page across platforms.
• Step five: Nurture your list – the magic happens when you consistently communicate, offering value and building trust.

Remember, the best time to start building your list is today. Let's be list-building partners and support each other on this exciting journey. Stay brave, keep moving forward, and let's build those lists together!

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer