Midlife Made Simple: Purpose and Peace for Faith-Filled Women

In this episode, Maureen Mwagni, a brand growth expert who helps entrepreneurs scale their product-based businesses to become household names through precise sales and marketing strategies, shares her incredible journey of growth, pivoting, and finding success through organic marketing. Discover the power of clear messaging, the importance of humanization in branding, and the significance of embracing your unique story. 

Maureen takes you through her pivot from a paid ad-driven business to a more sustainable organic marketing approach, offering valuable lessons for emerging entrepreneurs. Learn how to attract the right audience, refine your messaging, and build a strong foundation for your business. 

Tune in to gain practical insights and inspiration from Maureen Mwagni's remarkable experience. Whether starting a business or looking to level up your marketing game, this podcast episode will empower you with the knowledge and strategies you need to succeed. Don't miss this opportunity to learn from a true expert in the field.

Connect with Maureen Mwangi:

Podcast - https://pod.link/1534055172

Youtube - https://www.youtube.com/@maureenmwangiofficial

Facebook: https://www.facebook.com/startwardconsulting  

Instagram: https://www.instagram.com/maureenmwangiofficial/   

Website: https://www.startwardconsulting.com/

Connect with Shelly Niehaus:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

As a business coach and personal brand strategist, I'm here to shed light on what a personal brand truly means. So, what exactly is a personal brand? In my experience, it boils down to three essential components: your name, your face, and how you make people feel. 

It's about infusing your unique personality into your business, nurturing your reputation when you're not in the room, and understanding what your audience perceives about you. 

In today's social media age, you are your business's face. Your personal brand is your ultimate tool for connecting with clients, inviting them into your world, and establishing yourself as a credible expert in your field. Consistency across your brand visuals and online presence is key. Want to take practical steps toward developing your personal brand? Start by auditing your profile photos, ensuring they meet our discussed criteria. 

It's time to stand out in the digital world and become the go-to professional in your industry. Join me on this podcast, take action, and let me know how I can continue to empower you by leaving a rating or review. 

Connect with Shelly Niehaus:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

In this episode, I am chatting with the incredible Julie Zolfo about the transformative power of downtime and our choices as entrepreneurs. Julie shares her profound journey of self-discovery and the wisdom she's gained. She takes us on a quest to understand how to make choices that bring inner peace, even if they don't align with societal expectations. 

She discusses the importance of honoring our passions, embracing emotional well-being, and finding courage and compassion within ourselves. We delve into Julie's unique Fulfillment Factor Formula, a practical guide to making choices that truly fulfil us. It's a formula that empowers us to live authentically, even when faced with judgment or resistance from others.

 Join us as we uncover the significance of travel as a catalyst for personal growth and the art of reentry, bringing the lessons from our journeys back into our daily lives. Julie's insights remind us that we have the power to shape our destinies and lead lives filled with purpose and joy. Tune in to this episode for an inspiring conversation that will leave you ready to embrace your own path to fulfilment.

Connect with Julie:

Website: https://www.juliezolfo.com/  

Traveller's Heart Podcast: https://www.juliezolfo.com/podcast  

Facebook: https://www.facebook.com/juliezolfo  

Astrology Facebook group: https://www.facebook.com/groups/energyflowastrology  

Instragram: https://www.instagram.com/juliezolfo/  

LinkedIn: https://www.linkedin.com/in/juliezolfo/

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

Join me in this enlightening conversation as I sit down with Samantha Foote, a board-certified music therapist, positive discipline parent educator, and registered music teacher. Samantha's journey is truly inspiring, as she shares her unique perspective on entrepreneurship while living with ADHD and neurodiversity.
 

Discover how Samantha's unique perspective on ADHD has enabled her to help others harness their own strengths through music therapy, even if they struggle with executive functioning skills or perfectionism paralysis. We also touch on the emotional aspects of rejection sensitivity in networking and how to overcome it. Whether you're an entrepreneur, a parent, or someone curious about ADHD and neurodiversity, this episode offers valuable insights, actionable strategies, and a wealth of inspiration to help you thrive in your own journey.
 

Connect with Samatha:

www.boisemusictherapycompany.com

www.instagram.com/boisemusictherapy

www.instagram.com/everybrainisdifferent

Podcast Every Brain is Different https://podcasts.apple.com/us/podcast/every-brain-is-different/id1697406719

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

How to Reframe Your Failure and Enhance Success
 

This week I’m sharing a powerful message that speaks to every business owner. It's about resilience, learning from setbacks, and embracing personal growth. In this episode, I recount a personal journey through my first launch, a venture into uncharted territory.
 

I set a goal for ten sign-ups, but reality had a different plan I felt like a failure, focusing on the gap rather than the gains. But there’s a twist! Listen up to learn more about it, but in a nutshell,  I learned invaluable skills, took bold actions, built momentum, and gained crucial data and feedback. I had yet to notice these wins while fixating on that arbitrary goal. I highlighted the power of choosing where to focus. Instead of dwelling on the harvest, I learned to appreciate the seeds sown—the effort, growth, and lessons along the way. This shift in mindset changed everything. So, this week's practical step for you is simple: Reevaluate where you're directing your attention. Shift from the harvest to the seeds you're planting for the future.
 

Tune in for an inspirational journey of self-discovery and transformation, and let's empower ourselves to focus on growth and progress, no matter our age or experience. Remember, it's not about what you accomplish but what you become.

Connect with Shelly:
 

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
 

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

In our latest episode, we dive deep into the dynamic realm of online marketing. Join me as I unravel the pivotal shifts and emerging trends reshaping how we connect with our target audience. From a significant transition in target demographics, shifting our focus from millennials to the distinctive Gen X, to the exciting integration of artificial intelligence (AI) in marketing strategies – this episode is a treasure trove of insights. I'll guide you through embracing change, conquering fears, and exploring fresh perspectives to craft marketing strategies that resonate across generations. 

Plus, we'll uncover the untapped potential of Pinterest as a potent marketing tool and explore how to optimize it for SEO, lead generation, and audience engagement. Whether you're an industry veteran or a small business owner looking to enhance your digital presence, this episode offers actionable tips and strategies to thrive in the ever-evolving landscape of online marketing. Join me on this discovery, transformation, and growth journey as we unlock the secrets to marketing success in the digital age. 

Connect with Tamira:

Website: taplink.cc/hautechaucolatte    

https://pinterest.com/tamirahamilton/  

https://youtube.com/tamirashamilton  

https://facebook.com/tamirashamiltonmarketing

https://facebook.com/tamirashamilton  

https://instagram.com/tamirahamilton  

https://tiktok.com/@hautechaucolatte

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

In this episode, we dive into the age-old debate: email marketing vs. social media. We uncover the undeniable truth that while social media may be more accessible, email marketing reigns supreme with its 100X effectiveness. Join us as we explore the strategies and statistics that prove the significance of reaching your audience where they are truly engaged, focusing on what they care about.

In this special series, I’ll show you how to leverage email marketing as a powerful alternative to grow your business effectively. Plus, I’ll emphasize the necessity of creating your email lists. Tune in to hear real success stories from our clients who have harnessed the power of their email lists to sell products and services, both locally and online, successfully.

Mentioned In This Episode: 

Email Quickstart Guide: https://resources.shellyniehaus.com/emailguide

Episode 39: https://educated-empowered-inspired.simplecast.com/episodes/elevate-your-business-embrace-the-power-of-email

Episode 40: https://educated-empowered-inspired.simplecast.com/episodes/email-marketing-made-easy-my-simple-5-step-strategy

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

In this episode, we're transitioning from discussing the "why" behind email marketing to delving into the practical steps of building an email list and crafting an effective strategy. I know this might feel overwhelming, but fear not – I'm here to guide you every step of the way. Over the next few moments, I'll walk you through my five-step strategy, making this process manageable and exciting. Are you ready to roll up your sleeves and embark on your email marketing journey? Let's uncover the incredible potential of email marketing – a personalized touch that stands in a league of its own compared to the bustling landscape of social media. It's akin to having a secret ingredient that sets your business apart, giving you that sought-after competitive edge. Remember, your email list isn't just a collection of addresses; it's the nurturing ground for meaningful connections and boosted sales. So, let's dive in and make your business thrive.

Mentioned in this Episode:

Episode 39: https://educated-empowered-inspired.simplecast.com/episodes/elevate-your-business-embrace-the-power-of-email 

Email Quickstart Guide: https://resources.shellyniehaus.com/emailguide

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

Welcome to the podcast that will revolutionize your marketing approach! Discover the untapped potential of email marketing – a game-changing strategy that can skyrocket your business growth beyond imagination.

Mentioned In The Episode: Email Quickstart Guide https://resources.shellyniehaus.com/emailguide

• Is email even a thing? It seems outdated.
  • Personalized communication and direct connection leading to more engaged listeners
• Nurtured leads make 47% larger purchases than non-nurtured leads. (Epsilon)
  • By showing up, adding value, and nurturing those relationships, the people on your email list are more likely to buy when you do have a product or service to sell.
• It doesn't seem very easy. There are so many platforms, the tech appears complicated, and just so much is involved.
  • Start small.
    • A smaller, more engaged list is better than a large one
    • Pick a platform that is user-friendly and easy to learn
    • Create a simple and sustainable strategy.

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter

My Favorite Business Tools 

The fall season is a time for new beginnings, including new tools for your small business! In this episode, I share my four favourite tools for helping small business owners manage various tasks more efficiently and provide better customer service. 

These tools are:

• ConvertKit: An email marketing platform that makes it easy to create landing pages, manage email lists, and segment audiences.
• 17 Hats: A CRM tool that helps streamline various aspects of business management, such as online scheduling, sending quotes, invoicing, and taking payments.
• Loom: A video recording software that allows users to create and share screen recordings.
• Voxer: A walkie-talkie app facilitating direct communication between team members and customers.

I discuss how these tools have helped me in my business. I encourage you to explore them and find ways to incorporate them into your business for enhanced efficiency and customer satisfaction.

Keep pushing forward in your business and don't be afraid to experiment with new tools.

Things mentioned in the episode:

• Business Tools Resource https://shellyniehaus.ck.page/bizresources
• Shelly’s Email Course https://coaching.shellyniehaus.com/inbox/ 
• Shelly’s Group Coaching Membership https://coaching.shellyniehaus.com/group/

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

• Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
• Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter