At this stage in my life, some jobs are just jobs — pay check in hand and we're good. Others are cultural pilgrimages in disguise, the kind where you're lugging garment bags through train stations and cobbled streets, answering WhatsApps at 2 a.m., and trying to draft a convincing email to an all-European team how an African brand deep in ancestral technologies and practices needs to be regarded and respected — even if the brand is showing for the first time in Scandinavia.
Working with IAMISIGO for Copenhagen Fashion Week wasn't just Comms and brand strategy — it was a living, breathing act of cultural preservation wrapped in hand-beaten metal resistance.
Bubu Ogisi, the creative director of IAMISIGO, doesn't "make clothes" in the pedestrian sense. She channels history and stitches memory, and turns textile traditions into wearable manifestos. My job? Make sure the world got it — without watering it down for the Western gaze.
CPHFW is many things: sustainable, structured, and very Scandinavian in its punctuality. Lagos? Lagos is organised chaos with a pulse. I was somewhere between translator, hype woman, and air traffic controller — making sure BUBU’s wishes for the show were conveyed as deeply African, fiercely modern, unapologetically itself… while still starting within the allotted slot. Well, 20-minute slot in this case — the traditional 15 minutes wouldn't work for us. Perfection cannot be rushed.
The moment I almost cried — not from stress, but from watching the first full run-through. Goosebumps. Lump in throat. Full cinematic cliché. Watching Bubu take the applause she deserved — a full-on moment for me. I was beaming with pride.
The magic wasn't just in the clothes — though those were something else entirely — but in the room. It was models walking with the weight of heritage and the lightness of art. It was knowing that somewhere between Lagos, Accra, Kampala and Copenhagen, between the ancestral and the futuristic, we'd built a bridge.
After years in fashion, shows can start to blur. This one won't. It will live in my memory not because it was perfect, but because it was true. In an industry addicted to reinvention, truth is still the most radical thing you can put on a runway.
The post-show high lasted 36 hours. The post-show foot pain lasted a week. I'd do it all over again tomorrow — sign me up.
Hip Hop at 46: Still Paying My Dues
I'm 46 and still a child of hip hop. Not in the "stuck in the 90s" way — though, let's be honest, my internal soundtrack is still heavy on Nas, Lauryn, and Biggie — but because hip hop shaped the rhythm of how I move through the world. It isn't just music. It's a lens, a language, a life skill.
I talk about hip hop like it's a living, breathing being — because for me, it always has been. It walked me through awkward teens, ambitious twenties, reckless thirties, and now these unapologetic midlife years.
Reggie Yates recently wrote about RESET THEORY — "Forever young, or refusing to grow up?"
His words hit. The culture has to evolve. Rappers have to age, and hopefully their sound with them. Yet some older cats insist on rapping about things that, at their age, just feel… gross, to be honest. How can you be almost 50 and still rapping about b*****s and hoes? The tables have turned at this point — if you are almost 50 and still rapping on this subject matter, guess what? You are the b***h. You are the ho! Life totally fucked you.
Hip hop in 2025 is messy. Industry plants everywhere. Gentrification on steroids. But I'm not done riding for it. Not by a long shot. Thankfully, a few of my favs are evolving the craft like fine wine.
We've got grown-folks rap thriving: Jay-Z pushing 60 and still dropping verses that send kids scrambling to Chat GPT to decipher. Nas in his renaissance. Missy Elliott out-innovating your favourite twenty-something producer. CLIPSE — yes, CLIPSE — back with an album that's both nostalgic and future-facing. Malice and Pusha T sound sharper than ever, reminding us maturity doesn't mean mellowing out; it can mean cutting deeper. "Let God Sort 'Em Out" is basically my new mantra.
The way we consume music has changed. Streams, playlists, algorithms telling us what we "might like." Efficient, yes. Fleeting, also yes. Back in the day, an album drop was an event. You lived with it. Read the liner notes. Argued about favourite tracks in person, not just in comment threads. Now? Your favourite artist's single can vanish down your feed before you've even memorised the hook.
For me, hip hop still demands presence. It's the one genre that makes me stop mid-task and listen. Never background noise — always front and center, syncing to my own heartbeat.
Hip hop is why I walk into a room like I belong there. Why I side-eye anyone clapping on the wrong beat. Why I can sit in a Copenhagen Fashion Week boardroom one day, negotiating deals worth thousands of pounds, and still lose my mind over a perfectly timed DJ track drop the next.
It's not nostalgia. Not a phase. It's a lifetime membership. In 2025, I'm still paying my dues — in full, with interest. Thank God for Kendrick — in him I trust.
Back to my life: I'm making s**t work the best I can. I realize I'm not alone trying to unravel my life — shed old things and become my new self. The tea is, nobody tells you becoming yourself at midlife feels like breaking in a new pair of Docs — stiff, awkward, rubbing in places you didn't know could blister.
Life right now feels like a construction site. Dusty, noisy, and full of mess. I feel so unprepared for this shift — it's like I'm trying to land a plane with no manual. This has been my life the last few years. Walking into my being now means bumping into all the old versions of myself — the people-pleaser, the hustler, the one who said yes before she even knew what the ask was.
Growing pains are real. Bodies rewrite their own rules without permission. Just when you think you've cracked the code, there's another life plot twist that shows up unannounced.
The beauty of midlife is that it strips you down to essence. I have been laid bare. MY YANSH is open.. No more rehearsals. No more pretending. Your own voice gets louder than the noise. You learn that peace is a flex, boundaries are love letters, and "no" is a full sentence.
For me, walking into my being feels both scary and exciting. Like stepping on stage with no script but finally trusting I can freestyle my way through.
Midlife isn't the end of youth. It's the start of truth. So I'm lacing up my boots, blisters and all.
Let’s talk about Serena Williams — the woman who could probably bench press a small car while serving aces — is now hawking weight loss drugs. Because nothing screams "athletic excellence" quite like trading your racket for a prescription bottle. Somebody wake me up when septemeber ends like the green day songggggg.. what da helly??????
Let me paint you the picture: Serena Williams, spokesperson for health company Ro (purveyors of those trendy GLP-1 medications), sharing her "positive experience" with weight loss drugs. Oh, and plot twist — her husband Alexis Ohanian just happens to be an investor and board member. Wonders ehhh!!!!- they shall never cease.
This is the woman who redefined what powerful looked like. Who made thighs-that-could-crush-watermelons aspirational. Who carried an entire sport on her incredibly strong back while reminding us that bodies were built for domination, not decoration. She turned muscle into mainstream and proved that champions come in all shapes, today, she's telling us the real victory is on the scale.
The irony is deliciously bitter: she built her legacy proving that strong was beautiful, that power was gorgeous, If SERENA— has to bow down to the skinny industrial complex, what hope do us mere mortals have?
Maybe this is midlife's cruelest lesson: no matter how many trophies you've won, how many millions you've earned, or how many times you've proven yourself unstoppable, the body shame machine will eventually come knocking apparently, it's very persuasive when it brings investment opportunities.
Though I proudly wear my REBEL badge and try my damnedest not to conform to society's beauty standards, I'd be lying if I said Kate Moss's infamous 90s mantra didn't whisper seductively in my ear sometimes: "Nothing tastes as good as skinny feels." Hate to admit it, but that quote has some staying power.
Here's what really gets me though: these celebrities peddle weight loss solutions to us regular folk, but they've got teams of people managing every aspect of their lives. Personal trainers, nutritionists, chefs, probably someone whose entire job is monitoring side effects and adjusting dosages. Meanwhile, the rest of us are out here Googling "normal GLP-1/ Ozempic side effects and reactions" at 2 AM and hoping for the best. SMH. o
Sharon Chuter — A Trailblazer Gone Too Soon
The beauty world just lost one of its fiercest visionaries. Sharon Chuter, founder of Uoma Beauty, passed away at just 38 on August 14, 2025 — a stunning loss that leaves a void far larger than any palette could fill.
Born in Nigeria and forged in the corporate corridors of L'Oréal and LVMH, Chuter launched Uoma Beauty in 2019 to do more than sell makeup. She set out to redefine beauty itself. The brand burst onto the scene with a bold statement: a 51-shade foundations. She wasn't competing with Fenty — she was reaffirming, reclaiming what beauty could and should stand for.
But Sharon Chuter didn't stop at products. She founded the Pull Up for Change initiative — and its clarion call, #PullUpOrShutUp — in 2020. She demanded transparency: show us your diversity numbers, or get lost in the noise.
In 2021, she elevated her activism with Make It BLACK, a campaign flipping the narrative on the word "black" — pushing brands to relabel packaging in black, and funneling the proceeds back to Black entrepreneurs.
Sharon Chuter stepped off the CEO stage in 2023 after a breakdown of health — a wake-up call that came with the weight of 134-hour work weeks and zero sleep. She lost 10 kg in a week, sparking fears of cancer. Thankfully, that nightmare wasn't real, but it cost her the job. She walked away from the boardroom, hoping for real rest, but the brand's assets were quietly sold behind her back during medical leave — can you just imagine… F**K THOSE PEEPS man.. everything she had worked so hard for just taken away just like that. Jeeezz!
She was found at home, on a patio — the cause of death still under investigation. we need answers ooo, why are black female founders under attack? 1st we lose the brand AMI COLE and now we reading UOMA was stolen from Sharon and then she is found UNALIVE??
Losing Sharon Chuter feels different. I want to know how she died. I was lucky enough to meet her at the Glamour Woman of the Year awards in 2023, and her energy was infectious.
In midlife, we're supposed to be easing off the accelerator, not flooring it — but Sharon proved that the real vice is complacency. She reminded us that representation isn't optional; it's revolutionary. My UOMA products (still unused) will become a memory for me. I refuse to buy anymore, knowing that the soul of the company left this earth already and she was not happy.
Rest in peace Sharon, my fellow Naija sis — as we say back home: YOU TRY!
On a final note, Summer 2025 has turned out to be one of my best summers yet - I got to do some incredible stuff , travel to a few different places and seen a lot of s**t! Most importantly I spent a lot of time with my nearest and dearest - and this has proved time and time again to be the best tonic for my woes. I am so blessed.
As usual, If these musings and others made you laugh or think, or even if you didn’t feel anything which i highly doubt not to toot my own horn…Like it. Re-stack it. Re-share it. Subscribe if you haven’t already and if you have consider moving up to paid as your girl would appreciate the coins.
Hit me up in the comments,
Love,
Ari x
P.S There’s no better time than now for us to start the UOMA boycott.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit arietawho.substack.com/subscribe