Midlife Women Entrepreneurs

Have you ever opened a closet, looked at everything you've accumulated, and wondered why you're still holding onto so much of it?

The clothes you never wear. The boxes from a past relationship. The things you inherited but don't really want.

Why is it so hard to let them go?

In this episode of Midlife Women Entrepreneurs, I'm joined by professional organizer and coach Tracy Hoth to explore what our belongings reveal about us, especially in midlife when so much of our identity is changing.

Tracy has been helping people get organized since 2008, and she's discovered that clutter often has less to do with storage and more to do with our thoughts, emotions, and the decisions we keep putting off.

As Tracy explains, "Clutter is delayed decisions."

We talk about:

• Why the things we keep are often connected to an earlier version of ourselves
• How guilt, memories, and fear of regret influence what we hold onto
• Why believing you're a disorganized person can keep you stuck
• How one woman's regret over throwing away her journals affected her ability to make decisions for 20 years
• Why getting organized starts with knowing what you want your life to look like now
• How to start decluttering in just 15 minutes without becoming overwhelmed

We also talk about something that goes far beyond our homes: how the way we approach clutter can reveal patterns in how we make decisions in other parts of our lives.

Because sometimes getting organized isn't really about making room in your closet. It's about making room for who you're becoming.

Connect with Tracy Hoth

Website: https://simplysquaredaway.com

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You know you should be charging more. But what if your prices aren't actually the biggest problem in your business?

In this episode of Midlife Women Entrepreneurs, I'm joined by Linda Hunt, financial architect, founder of SumSolutions, and author of The Money Conversation.

We're talking about why so many women entrepreneurs struggle to charge what they want, even when they have the experience, skills, and clients to justify it.

Linda explains why raising your prices is only part of the solution and how the way you've structured your services could be costing you more than you realize.

In this episode, you'll learn:

• Why knowing you're undercharging doesn't make raising your prices any easier.
• How to increase your rates with existing clients without feeling like you need their permission.
• Why you don't need to add more services to justify charging more.
• How to separate your core offer from the extra work you should be charging for.
• Why a better business structure can make pricing and client conversations easier.
• How to introduce additional services to clients who may not know everything you offer.

If you're working harder than you should and wondering why your business isn't making more money, this conversation will help you take a closer look at what's really going on.

Connect with Linda Hunt

Get a free chapter of The Money Conversation: Speak the Truth. Set the Standard. Get Paid Without Apology.

Book: https://moneyconversation.net

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Many midlife women feel behind with money, even when they look successful on the outside. In this episode, we talk about why that hesitation exists and what it takes to build more confidence around money and investing.

Author Marcia Dawood joins me to discuss her book, Unapologetic Wealth: Rewrite Your Money Story From Any Beginning, and the money beliefs many women carry from childhood, family, and years of letting someone else handle the finances. We talk about why women are often described as risk-averse when Marcia believes many are actually “risk-unpracticed,” and why understanding your money story can help you make better decisions about your future.

We also get practical. Marcia shares a simple way to see whether your spending actually reflects your values, why knowing where your money is matters, and how you can start learning about investing and even angel investing without feeling like you need to know everything first. This conversation is about moving from avoidance to awareness so you can use money as a tool to support the life you want to build.

You can learn more about Marcia here: https://www.marciadawood.com/

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Growth isn’t just about what you do next.

It’s about what you stop doing yourself.

That’s the conversation on this week’s episode of Midlife Women Entrepreneurs.

I’m joined by Kirsten Graham of Six Figure Business Coaching to talk about one of the easiest traps to fall into as an entrepreneur: doing work you are fully capable of doing, but probably shouldn’t still be doing.

Because every hour you spend doing work someone else could handle is an hour you’re not spending on the work only you can do to grow the business.

We talk about:

• How to decide what you should outsource
• Why your time needs its own ROI
• What needs to be documented before you bring in a VA
• Why hiring someone who “does everything” can backfire
• How AI and virtual assistants can work together
• Why busy work can sometimes be a safer place to hide than sales, visibility and follow-up
• How to start handing work off without giving up control

One part of the conversation really stood out to me.

Sometimes we say, “It’s easier if I do it myself.”

But the bigger question is:

Is doing it yourself actually helping your business grow?

Watch or listen to: Why Are You Still Doing That Work?

You can learn more about Kirsten and her work at https://sixfigurebusinesscoaching.com/ 

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What if the goal in midlife isn’t to get smaller, but to get stronger?

Dietitian and trainer Erin Henry joins me to break down what women over 40 need to rethink about strength training, protein, mobility, recovery and sleep. We also explore why getting physically stronger can change far more than your body, including your confidence, boundaries and willingness to take up space.What if the goal in midlife isn’t to get smaller, but to get stronger?

Dietitian and trainer Erin Henry joins me to break down what women over 40 need to rethink about strength training, protein, mobility, recovery and sleep. We also explore why getting physically stronger can change far more than your body, including your confidence, boundaries and willingness to take up space.

You can find  Erin here:  https://erinhenrywellness.com/

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Some of the best business ideas do not begin with a business plan. They begin with a problem you need solved in your own life.

Beth Heyer could not find the kind of reliable, flexible childcare she needed after moving to a new city. Instead of continuing to search, she built Babysitting Connection. The company now operates across five cities, and Beth helps other women turn similar service ideas into structured, scalable businesses.

In this episode, Beth explains how to recognize a problem worth building around, research whether other people need the same solution, and turn your experience into a business model that can grow beyond you. She also shares practical advice on hiring your first employee, setting short-term goals, building systems and using what you learn to help others. It is a grounded conversation for women who want to turn what they already know into real income.

You can find  Beth here:  bethheyer.com 

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If you’ve been trying to grow your business but feel exhausted by social media, this episode will feel like a relief. Sena Wheeler, founder of Sena Sea, built a direct-to-consumer seafood business by leaning into one simple habit: a weekly email that connects, teaches, and sells.

Sena comes from a fifth-generation fishing family, has a background in nutrition and food science, and built her business while raising three small kids. Her turning point came when she realized email gave her something social media didn’t: a clear connection between what she shared and the sales that followed.

In this conversation, we talk about confidence, entrepreneurship, selling without feeling pushy, and how women in business can build momentum without trying to keep up with every trend. If you’re starting over after 40, growing a business in midlife, or looking for a simpler way to stay visible, this episode gives you a practical reminder: your business does not need more noise. It needs one clear system you can repeat.

You can find Sena here: https://www.senasea.com/?srsltid=AfmBOorku75Z-egwkRUyqGT9G6mhwr10tKsO0WBaOwsDtiwQhR6habb0 

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New: Join me and other midlife women entrepreneurs in my new community!!
Link: https://www.skool.com/midlifewomenentrepreneurs/about 

If you’ve ever felt like you’re doing everything “right,” but you still can’t get past an invisible ceiling, this episode is for you. We talk about the glass ceiling within and how it shows up as over-delivering, people-pleasing, and overthinking, even when you look confident on the outside. 

My guest is a consultant psychotherapist, psychodynamic mentor, and self-esteem expert with decades in practice. She explains why high-functioning anxiety can masquerade as ambition, why your nervous system can normalize stress until you don’t even notice it, and how micro-trauma creates the invisible scripts that shape your confidence, boundaries, and business decisions.

You’ll also get simple, practical steps you can use today: where you’re over-giving to feel enough, where you’re holding back instead of speaking up, and one small action that proves to your brain that the ceiling won’t fall in. 
 Keywords naturally included: midlife reinvention, confidence, purpose, entrepreneurship, starting over after 40, women in business.

You can find Lisa here: https://welcome.empoweredmomentum.com/

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New: Join me and other midlife women entrepreneurs in my new community!!
Link: https://www.skool.com/midlifewomenentrepreneurs/about 

In this episode of Midlife Women Entrepreneurs, Lynette Turner speaks with author Ana Hebra-Flaster about her memoir Property of the Revolution, a powerful family story about being forced to leave Cuba as a child. Ana shares what happened when her family had 48 hours to leave their home, taking only one suitcase, one change of clothes each, and none of the heirlooms or belongings that had shaped their life.

But this conversation is not only about what was lost. It is about what stayed. Ana talks about the courage of her elders, the family stories that became her inheritance, and the phrase her mother lived by: Ponte Guapa, which means to make yourself brave. Her story reminds us that confidence is not always something we feel first. Sometimes we build it by taking the next brave step.

For women navigating midlife reinvention, starting over after 40, entrepreneurship, purpose, or writing their own story, this episode offers a deeper look at how the past shapes who we become. Ana also shares why writing can be a path to healing, even if your story never becomes a published book. Sometimes your story matters because it helps you understand yourself. Sometimes it matters because it gives someone else permission to be brave too.

You can find Ana here: https://www.heartcastmedia.com/about-us/

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Find me on Instagram: https://anacubana.com/ 

New: Join me and other midlife women entrepreneurs in my new community!!
Link: https://www.skool.com/midlifewomenentrepreneurs/about 

What happens when your business looks successful from the outside, but behind the scenes you are exhausted, underpaid, and quietly wondering how much longer you can keep going? In this episode of Midlife Women Entrepreneurs, Lynette Turner sits down with Molly Rolland, founder of HeartCast Media, to talk about rebuilding a business that is simple, profitable, and aligned with the life you actually want.

Molly shares the turning point that made her close a business that looked impressive on paper but left her depleted. With 18 employees, 160 artists, and a three-story building in Washington, DC, everything looked like success. But she was pouring into everyone else while no one was asking if she had anything left. Her story opens up a bigger conversation about confidence, purpose, entrepreneurship, and starting over after 40 without repeating the same burnout patterns.

This episode is for women in business who are tired of chasing visibility, social media approval, or offers that do not convert. You’ll learn how to look at what people will actually pay for, how to simplify your business model, why passion is not enough, and how podcasting can work as a real business development tool when used with strategy.

You can find Molly here: https://www.heartcastmedia.com/about-us/

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New: Join me and other midlife women entrepreneurs in my new community!!
Link: https://www.skool.com/midlifewomenentrepreneurs/about