(2 Jun 2025)
ASSOCIATED PRESS
Buta, Bulgaria - 28 May 2025
1. Flowers of Rosa Damascena blowing in strong wind
2. Wide of field with Rose bush in front as rose-pickers work in background
3. Various tourist-rose-picker gathers rose flowers and smells the scent
4. Rose flowers in the field
5. SOUNDBITE (Bulgarian) Veselina Ralcheva, Owner and Founder of InaEssentials company:
"Last year was exceptional. For the first time ever, we harvested roses as early as April 28. This year, the season is starting a full month later, on May 28. Two serious cold snaps damaged the first buds and shoots, so we expect a smaller harvest."
6. Rose fields cultivated with organically grown Damask roses
7. SOUNDBITE (Bulgarian) Veselina Ralcheva, Owner and Founder of InaEssentials company:
"Still, we continue—because we believe in our mission. Our entire production is organic. All our fields and processing methods are organically certified. We care deeply for the soil, for biodiversity, and for the purity of the plants. We take pride in producing something that people love—we receive amazing feedback from customers all the time. It’s fulfilling to know we’re creating something useful, providing local employment, and offering a clean, natural product that benefits people."
8. Various shots of a worker harvesting rose flowers
9. Tracking shot of a rose picker carrying a large sack filled with rose flowers
10. Close-up of a rose picker's hands full of rose blossoms
11. Mid --sacs with rose flowers at distillery
12. SOUNDBITE (Bulgarian) Andrey Mitov, President of the European Federation of Essential Oils:
"While there are other traditional producers such as Iran, Morocco, and France, their products often involve different botanical species used more for extracts, so they don’t compete directly with Bulgarian rose oil. In contrast, the newer producers do pose a significant challenge and likely will continue to as long as there is demand for their products."
Panagyurishte, Bulgaria - 28 May 2025
13. Workers fill distillation vessel with rose petals
14. SOUNDBITE (Bulgarian) Andrey Mitov, President of the European Federation of Essential Oils:
"Regarding potential U.S. tariffs, we’ll have to wait and see whether they are implemented or remain just talk. Not everything that is discussed actually happens. However, should tariffs be imposed, the resulting price increase will fall on the importer. How this cost is managed further down the supply chain remains to be seen. As sellers, we are naturally concerned about the impact on our customers."
15. Rose water seen during process of rose oil distillation
16. Equipment at a distillery
17. Rose oil seen in Distilling Essential oil separator - the first oil in the distillery for the new season
18. SOUNDBITE (Bulgarian) Nikolay Ralchev, Co-owner of InaEssentials:
"Additionally, the chemical industry is a strong competitor, often offering cheaper alternatives that sacrifice quality. Still, there is a segment of consumers who value purity and effectiveness. That’s the audience we focus on—and we hope this market continues to grow."
19. Rose oil seen in a separator
20. SOUNDBITE (Bulgarian) Nikolay Ralchev, Co-owner of InaEssentials:
"As for our production, for now, we have no difficulties with sales. We produce entirely organic rose oil, which the market welcomes. That said, claiming we have “no problems” is a bit risky. The market is volatile, and organic rose oil is a high-value product. In times of economic stagnation, demand for expensive items tends to decline."
ASSOCIATED PRESS
Buta, Bulgaria - 28 May 2025
STORYLINE:
Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives
Instagram: https://www.instagram.com/APNews/
You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/61c51fc6c699478c90384d9e4427044d
--
Support podtube.me continuity as a free service. Become a Patreon or make an one-time donation
--
Video at Youtube: https://www.youtube.com/watch?v=EUYLDe2Mzko