In this episode, host Kent Hance interviews renowned pollster Mike Baselice about the evolving world of political polling. Together, they discuss the intricacies of polling methods, the impact of question wording, and the challenges of collecting accurate data in today’s media landscape. Bass shares stories from high-profile campaigns, including Rick Perry’s, and reflects on demographic shifts and changing voter behaviors in Texas. The conversation highlights the importance of strategic communication, the influence of media on public opinion, and the ongoing need for reliable polling to inform political decision-making.