CMO Confidential

Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines


Listen Later

A CMO Confidential Interview with Mike Kaput, the Chief Content Officer at SmarterX and Marketing AI Institute and co-host of "The Artificial Intelligence Show."

Mike shares research across 2000 companies regarding AI adoption and highlights the gap between what companies say they are doing and what is happening, the fact that only 25% of companies have achieved "scaling" status, and how larger companies can be slowed by complexity.


Key topics include:

- Why training and education represent the biggest obstacle to progress

- Why you should measure "tool usage"

- Why job clarity is important for agents.


Tune in to hear about rising AI pessimism and building yourself a "second brain." 


This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo


Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.


⏱️ Chapters

01:12 – Intro: Meet Mike Kaput & AI topic overview

02:37 – State of AI report: how the data was gathered

05:53 – Key insight: people vs organizations gap

06:43 – What scaling AI actually looks like

08:06 – Pilot phase reality across companies

10:11 – AI hype vs real adoption

13:02 – The “say vs do” gap in execution

14:15 – AI literacy is the #1 barrier

16:13 – How to assess AI maturity (individual & company)

20:06 – Biggest mistake: tools without training

23:20 – AI agents, risks, and what’s next


#AI #ArtificialIntelligence #AIMarketing #AIBusiness #GenerativeAI #AIAgents #MarketingAI #DigitalTransformation #AIAdoption #AITrends #FutureOfWork #Automation #MarketingStrategy #EnterpriseAI #AIWorkflows #AIEducation #AProductivity #AIInnovation

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

CMO ConfidentialBy Mike Linton // I Hear Everything Podcast Network

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

27 ratings


More shows like CMO Confidential

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,528 Listeners

Pivot by New York Magazine

Pivot

9,622 Listeners

The Daily by The New York Times

The Daily

111,948 Listeners

Up First from NPR by NPR

Up First from NPR

56,508 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,976 Listeners

Stay Tuned with Preet by Preet Bharara

Stay Tuned with Preet

32,328 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

354 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

48 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,485 Listeners

Hard Fork by The New York Times

Hard Fork

5,530 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,950 Listeners

ReThinking by TED

ReThinking

655 Listeners

Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

Wiser Than Me with Julia Louis-Dreyfus

11,157 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

682 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

491 Listeners