Longtime GOP strategist and expert on Latino voting trends Mike Madrid joins us to talk about his new book, The Latino Century: How America's Largest Minority Is Transforming Democracy. Madrid served as the political director for the California Republican Party, and has been senior adviser to both Democrats and Republicans. He is perhaps best known as a cofounder of The Lincoln Project.

Madrid will be no stranger to our regular listeners - he has for years been making his case for questioning the 'conventional wisdom' regarding Latino voters, and argues that both parties are stuck in an out of date orthodoxy - and has the data to back it up.

The Latino Century will be released on June 18. Sacramento listeners are invited to Join Madrid Tuesday, June 18 at Mayahuel, 1200 K Street, for a discussion with Chris Cadelago of POLITICO from Noon to 2PM, or at reception from 5 to 7PM at the same address.

.50 The Latino Century

2:46 Challenging the notion of race in both parties

4:42 How is the GOP getting it wrong

8:12 The Monoculture

10:35 Are Dems really in lockstep?

13:01 How do we get past the ultra polarization?

17:36 Brian Dahle's gubernatorial performance

19:15 Crime, housing, education and healthcare

23:06 Who are some politicians getting it right?

24:54 Looking nationally

27:03 "The Republican Party in California is 80% white"

31:25 What is the takeaway from the book?

35:03 Mike Madrid: artist

39:45 WWCA: Water is for fighting

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