Most nonprofits spend all their energy on acquisition and retention — but almost none on what happens when a donor leaves. The truth is, the way you handle a donor’s exit says just as much about your organization as how you welcome them in. A simple donor offboarding sequence can transform cancellations from closed doors into future re-entry points.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down why you need a Donor Offboarding Sequence, how to write it, and the exact steps to implement it. The framework is simple: Acknowledge. Appreciate. Allow. You’ll learn how to acknowledge cancellations with empathy, highlight the impact of past giving, and leave the door open for donors to rejoin when they’re ready — all without guilt or pressure.

With automation tools like DonorBooks, you can set up a 3-part sequence that runs itself, keeping former donors engaged through gratitude, impact reminders, and no-ask touchpoints. Real nonprofits using this approach have reactivated donors months later, gained new sponsorships, and kept relationships alive even through tough times.

Your quick wins from this episode: Write your donor cancellation acknowledgment, draft an impact-focused thank-you, and create a no-ask invitation to stay connected. Because offboarding isn’t goodbye — it’s a pause, and often the first step toward reactivation.

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Most nonprofits accept donor loss as inevitable—but it doesn’t have to be. Did you know that 70% of first-time donors never give again? That means the majority of your hard-earned supporters vanish after their first gift. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals a simple, automated framework to win them back without guilt or pressure.

Using the steps Identify, Inspire, Invite, you’ll learn how to spot which donors are truly lapsed, reignite their passion with impact-driven storytelling, and re-open the door with easy, low-barrier re-entry points.

With AI-powered tools like ChatGPT and DonorBooks, you’ll see how to automate reactivation campaigns, predict which donors are at risk of lapsing, and even turn “lost causes” into lifelong monthly givers. Real-world examples show how nonprofits are reactivating 18% of lapsed donors—and growing long-term giving in the process. If donor retention feels like an uphill battle, this episode gives you a step-by-step system to bring supporters back, keep them engaged, and build lasting loyalty.

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Most nonprofits start every month from scratch—new appeals, new campaigns, new stress. But it doesn’t have to be that way. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Recurring Giving Stack—a layered system that locks in predictable revenue and grows automatically.

Using the framework Invite. Incentivize. Automate., you’ll learn how to make monthly giving the natural choice, create perks that make donors feel like insiders, and use automation to turn one-time gifts into lifelong support. With real examples and plug-and-play AI prompts, this episode gives you everything you need to build a donor flywheel that runs itself.

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Most nonprofits shy away from upsells because they feel “salesy.” But what if upgrading a donor’s gift didn’t feel like pressure—it felt like an invitation? In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create an Automated Upsell System that gently guides donors to the next natural step in their giving journey.

You’ll learn the 3-step framework—Notice. Nudge. Normalize.—to spot donor signals, invite upgrades with the right message, and make giving more feel natural through social proof. Plus, you’ll see real examples of nonprofits turning casual givers into loyal monthly supporters with AI-driven automation.

If you’ve ever wondered how to increase donor lifetime value without pushing too hard, this episode is your playbook.

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Most nonprofits still blast the same fundraising ask to their entire list—and wonder why response rates stay flat. The truth is, not every donor is in the same place. Some are ready for a bigger gift, some need a softer touch, and some simply want the story.

That’s where AI unlocks what I call The Smart Ask: aligning your message with the donor’s passion and readiness. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple 3-step framework—Listen, Label, Launch—that uses AI to segment donors, tag their motivations, and send tailored asks that feel personal and effective.

You’ll learn the exact prompts, tags, and automation strategies to replace guesswork with clarity—and raise more by asking smarter, not louder.

Most nonprofits are guessing what donors care about—and losing money because of it. But with AI, you don’t have to guess anymore. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn raw donor data into clear insights that drive action. Using a simple framework—Collect, Clean, Convert—you’ll learn how to: gather the right donor signals, translate them into powerful audience segments, and transform those insights into tailored campaigns that inspire giving.

Discover how to feed your donor spreadsheets into ChatGPT, uncover what truly motivates your supporters, and build fundraising campaigns that speak directly to their passions. Real-world results?

One nonprofit lifted revenue 31% by pivoting its appeals based on AI-discovered donor interests. Stop flying blind and start unlocking donor loyalty with the power of AI.

Most giving pages look the same: a list of dollar amounts that feel more like math homework than inspiration. But here’s the truth—donors don’t want numbers, they want meaning. That’s why in this episode of The Million Dollar Nonprofit, Tom Kelly introduces the concept of a “Choose Your Impact” page—a donor experience that replaces static tiers with story-driven impact statements.

You’ll learn a simple 3-part framework: Show, Simplify, Segment. Show the impact by turning dollar amounts into emotional stories donors can feel. Simplify the page by highlighting three to four strong tiers, with one positioned as the “most popular” choice. And segment your giving options so donors see impact stories that match their passions—whether that’s youth, clean water, or hunger relief.

Real-world examples prove this works: one nonprofit raised 27% more per donor by swapping numbers for stories. With the right prompts, automation tools, and donor tags, you can transform your giving page into a fundraising engine that inspires generosity and builds deeper connections.

Donors don’t want to choose a number. They want to choose a story. This episode shows you exactly how to give them one.

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Most nonprofits set donation tiers like math problems: $25, $50, $100, $250. The problem? Donors see it coming—and it doesn’t inspire them to give more. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to turn boring donation ladders into powerful invitations that move donors from “just giving” to becoming part of a story.

Using the psychology of anchoring, storytelling to align tiers with real impact, and smart automation to nudge donors upward, you’ll learn how to increase your average gift without chasing bigger lists. Tom shares practical ChatGPT prompts, real-world examples, and a 3-step framework—Anchor, Align, Automate—that nonprofits can swipe and use right away. If you’re ready to stop selling numbers and start selling meaning, this episode will show you how to transform your giving tiers into an engine for growth.

Discover how to stop guessing about donor engagement and start using data to your advantage with the Donor Energy Score. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple yet powerful 3-step framework: Track, Tag, Turbocharge.

You’ll learn how to capture key donor behaviors, assign meaningful tags based on energy levels, and then use AI tools like ChatGPT to prioritize the donors who are most ready to give. From reactivating lapsed donors to boosting retention and deepening relationships with your most committed supporters, this episode gives you the practical strategies and real-world examples you need to supercharge your fundraising efforts.

Whether you’re just starting to organize your donor data or looking for smarter ways to personalize your outreach, this episode will help you transform how you identify, engage, and inspire your donors.

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Most nonprofits are still segmenting donors by how much they give, not by what they care about. That’s like Blockbuster measuring customers by rentals while Netflix asked what people loved to watch—and we know who won that game.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to segment donors by passion instead of donation size using his 3-step framework: Discover, Define, Deliver. You’ll learn how to uncover donor motivations with surveys and AI, create passion-driven donor tags, and deliver tailored campaigns that speak directly to what each supporter cares about most. Real-world results? Higher response rates, deeper connections, and surprise major gifts from “small donors.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday