Most nonprofits are still segmenting donors by how much they give, not by what they care about. That’s like Blockbuster measuring customers by rentals while Netflix asked what people loved to watch—and we know who won that game.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to segment donors by passion instead of donation size using his 3-step framework: Discover, Define, Deliver. You’ll learn how to uncover donor motivations with surveys and AI, create passion-driven donor tags, and deliver tailored campaigns that speak directly to what each supporter cares about most. Real-world results? Higher response rates, deeper connections, and surprise major gifts from “small donors.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Most nonprofits stop at collecting survey data—but the real magic happens when you use it. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to transform raw donor responses into powerful fundraising campaigns that speak directly to what your supporters care about most.

You’ll learn the Summarize, Segment, Spin framework: how to clean messy data into clear donor themes, build audience segments that go beyond dollars, and spin insights into ready-to-send emails, social posts, and event ideas.

Real-life examples prove this works: when one nonprofit doubled down on the program donors said they loved most, they raised 42% more than the year before. With the right prompts and tools, your survey stops being a spreadsheet and becomes your next big campaign generator.

Most nonprofit surveys miss the mark—too long, too boring, or full of questions nobody ever uses. But when done right, surveys aren’t just for data—they’re a gold mine for donor insights that actually increase giving.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the 7-Minute Survey Funnel, a simple 3-step system: Ask the right questions, Automate the delivery, and Act on the results.

You’ll learn how to uncover what really motivates your donors, segment them by interest, and personalize campaigns that feel one-to-one—without adding hours to your workload.

Real-world results? One nonprofit boosted small-donor retention by 12% in six months and turned a $100 supporter into a $5,000 donor. If you’re ready to transform donor feedback into fundraising gold, this episode shows you how.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to bring back the timeless power of handwritten thank-you notes—without sacrificing hours of your day. Handwritten notes cut through the noise of emails and digital messages, leaving a lasting impression donors keep on their desks, fridges, or even tucked in books for years.

Using Tom’s 3-Step Perfect Handwritten Note System—Prompt, Personalize, Produce—you’ll discover how to pair AI with the human touch to create short, heartfelt notes that feel genuine and personal. Learn how to craft the right AI prompts, add meaningful details that deepen connection, and scale your efforts using handwriting services or personal touches.

Real-life results show that this small gesture drives upgrades, reactivations, and stronger donor relationships. If you want your thank-you’s to become treasured keepsakes instead of forgettable emails, this system will transform the way you show gratitude.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/

Most nonprofits still rely on the traditional donor wall—big, beautiful, but stuck in a lobby where most supporters will never see it. Today on The Million Dollar Nonprofit, Tom Kelly shows you how to bring your recognition wall online, making it modern, searchable, and shareable.

In this episode, you’ll learn the simple 3-step framework—Collect, Create, Celebrate—that turns a static donor list into a living celebration of generosity. From curating donor tiers with AI to designing a dynamic online wall in Canva, Notion, or your CMS, you’ll discover how to recognize supporters in a way that feels fresh and accessible.

Plus, you’ll get ideas for promoting your wall, notifying donors automatically, and even giving them shareable “Proud Supporter” badges to extend your reach. Recognition isn’t just about saying thanks—it’s about showing thanks, in a way that lasts and spreads.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/

Most nonprofits spend their time asking donors for support — but what if you flipped the script and made your donors the heroes of the story? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how AI-generated donor spotlights can transform donor retention and loyalty by turning everyday supporters into celebrated champions.

You’ll discover how to create mini donor stories in minutes, design warm visuals, and share them across your platforms to build recognition and social proof. With just a few prompts and templates, you can develop a repeatable system that deepens donor relationships, increases engagement, and even inspires new gifts. This isn’t just about saying thank you — it’s about making your donors feel truly valued, seen, and yes, a little bit famous.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/

Most nonprofits miss the simplest opportunities to make donors feel valued—birthdays and holidays. Instead of connecting, they send one big “please donate” email and call it a year. But these moments are emotional touchpoints that build real loyalty.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn calendar dates into meaningful connections. You’ll learn how to set up automated birthday and holiday messages that feel personal, heartfelt, and handwritten—without ever having to remember a thing. Using a simple framework: Acknowledge. Personalize. Automate., you can make donors feel celebrated and seen all year long.

Tom walks you through step-by-step strategies, including ChatGPT prompts for warm, short emails, text messages, and even 15-second videos. You’ll also learn how to automate these touchpoints using tools like DonorBooks, ConvertKit, or CharityAuctionsToday. Real-world examples show how a youth mentoring nonprofit increased repeat gifts by 37% just by making donors feel remembered.

By the end of this episode, you’ll have a complete system for donor delight—birthdays, holidays, and “just because” moments—all fully automated, leaving you more time to focus on your mission while building loyalty and deeper connections.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/

Most nonprofits chase new donors, but the real secret to sustainable fundraising isn’t acquisition—it’s loyalty. Loyal donors give more, stay longer, and become your biggest advocates. And the best part? You don’t need to burn out to keep them engaged.

In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through The Loyalty Loop, a simple three-phase system to turn one-time donors into lifetime supporters. You’ll learn how to:

• Connect: Make the first impression unforgettable with a heartfelt welcome sequence that introduces your mission and shows immediate impact.
• Reinforce: Keep your donors engaged with meaningful updates, stories, and behind-the-scenes glimpses that make them feel seen.
• Surprise: Delight your donors unexpectedly, without asking for another gift—building trust and a deeper connection.

Tom also shows how to automate the entire loop using tools like ChatGPT, DonorBooks, ConvertKit, or Mailshake, so your donor relationships run on autopilot while feeling personal and intentional. With just a few hours of setup, one nonprofit improved their donor retention from 19% to 47% in six months.

If you’re ready to stop chasing donations and start building lifelong supporters, this episode gives you the exact steps to create a system that works for you—and your mission.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/

Ever feel like your donor communications are just chaos? Someone gives, you send a receipt (maybe), and then… crickets. You’re left wondering who to follow up with, what to send, and how to keep people engaged—without writing dozens of new emails from scratch.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to map out your entire donor journey—from the very first interaction to lifelong loyalty—using just one AI prompt. No more guesswork. No more accidental donor drop-off. You’ll get a complete roadmap with timing, messaging, email sequences, touchpoints, and retention strategies.

Tom breaks it down into three simple phases.

Plus, Tom shares prompts for ChatGPT to draft emails, SMS messages, and even visual donor journey maps, so your communications are consistent, warm, and effortless.

Whether you’re running a small nonprofit or managing a large donor database, this episode will help you transform random donor interactions into a strategic, repeatable system that keeps supporters coming back—and excited to give.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/

Most nonprofits completely overlook one of the easiest, most heartfelt ways to bring past donors back — celebrating the anniversary of their gift. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to set up a fully automated “Giving Anniversary Campaign” that feels personal, handwritten, and deeply meaningful — without adding more to your plate.

You’ll learn the simple 3-step framework: Remember, Recognize, Re-Invite, so donors feel seen, valued, and inspired to give again naturally.

Using AI prompts and your CRM, you’ll build a once-and-done system that runs year-round, reignites relationships, and sparks recurring giving — all from a place of gratitude, not pressure.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/