Are you scared that your next marketer is going to be a scam? Is the old saying of “too good to be true” actually correct? Watch out for this particular scam.

This may be controversial to say, but different people are different. Teenage girls are not as interested in sciatica treatments as old men. Women, by a survey, tend to make the health care decisions for the family. Stereotypes exist for a reason. Ignore them at your own peril.

It used to be quite the game to get as many “likes” as possible for your Facebook business page. People put up posters in their practices and sent out emails. But things have changed a lot since then. Having tons of “Likes” now can be a liability. For example, Facebook will let your competitors target people, in part, because they “Like” your fan page. What?!? Yep. So what should you be doing instead? How can you turn this liability into something positive?

Newsfeed, Sidebar, Audience Network, In-app placements… I swear Facebook has 15 ways to run your new patient ads. I know cuz I've tried them all. I found that only a couple ways actually work. The rest just leak money away from your budget into a black hole that apparently leads to Mark Zuckerberg's back pocket. LOL! Let me save you some trouble and just tell you which ones you want to focus on.

One of the big rookie mistakes I made early on in Facebook marketing was trying to tell patients how awesome the doctor was, how cool the new laser was, and that sort of thing. They ignored my ads like they were written in Swahili. What finally I learned is that if you're going to connect with new patients they don't care about the treatment modality. They only care about one thing, and if you speak to that one thing you'll have their attention. In this video, I explain it all to you.

It can be so frustrating to run new patient ads that bring in people who are not qualified (able to afford care). In this video, I'll give you some tips on how to better target your Facebook ads so as to attract the most qualified new patients.

I was so frustrated and disappointed with the marketing agency we hired for my friend’s practice.

They made huge promises and never delivered.

I called them on it - and they blamed us for the poor results, and then disappeared. 

Grrrrr!

Well, they woke a sleeping giant. 

I took what I knew from marketing Fortune 500 brands and from making millions with my own e-commerce business…

….and I decided to break all the rules.

Now my company, The Customer Factory, is fixing new patient marketing for an entire industry.

Here is the story:

Are you a rebel? Do you question “authority” and conventional wisdom? (Especially when they are wrong?) Me too. And my company, The Customer Factory is an extension of this rebellion. We’ve pissed off a lot of marketing “gurus” by doing things differently. But the real secret is I have a bigger goal - to transform all of American Healthcare. Here is what makes The Customer Factory different (love us or hate us).

You may not have heard of the Market Domination Engine before, but it's responsible for driving in more than 1200 new patients per week for our network of practice owners who no longer have to worry about where their next new patients are coming from. It's this consistent flow of qualified new patients showing up for their appointments that drives their practice growth. If you’ve been frustrated or disappointed by past marketing failures, this is something new. The video is a little longer than usual as some key concepts have to be grasped to understand why this works like it does, but the proof is in the year over year revenue growth practice owners are reporting from it.

I did not start The Customer Factory by plan.