A strategic marketing plan identifies a segment of customers, target segments, and position products and services in the marketplace.

Companies fit brand promise to customer needs and build a company brand that is customer-oriented, attentive, responsive, and functional to the market.

Marketing tactics that offer products customers need or want, reasonably promote product benefits and value, and place the product for customers to purchase.

Customer engagement, such as distributing and providing product and service information for customers to access and share to make an informed purchase, word-of-mouth referrals, and customer reviews, influences purchase behavior and leads to business success. More satisfied customers stay longer with the company, buy more, cross-buy, and lead to positive customer behaviors.

Career management is the process it takes to form, develop, and achieve your career goals. Individuals and companies play essential roles in career management; ultimately, it is the individual’s responsibility to have a successful career. Your career success has to do with your personal life satisfaction and fits your personal values and interests.

1. Introduction

2. Growth

3. Maturity

4. Decline

A transformational leader is one who brings about positive, major changes in an organization.

Human Resource (HR)develops policies and practices that support business and organizational strategy achievement—guiding and supporting HR implementation and integration into daily activities, meeting ever-changing employee and legal employment requirements, workforce effectiveness and competitive challenges—developing and implementing systems to manage human talent within an organization. Regardless of an organization’s size, employees are recruited, engaged, retained, developed, trained, paid, and provided with benefits, and companies comply with laws and regulations at local, state, and federal levels.

Marketing is an exchange relationship companies need—an exchange between company offerings to customers for profit. And customers seeking benefits from companies they expect to pay. The exchange between company and customer is why marketing is important in business—appreciating and understanding customers is important—creating and maintaining relationships with customers.

Past Victories by Monique Wilson

Aging by Monique Wilson

Inspire by Monique Wilson

RIP Kobe Bryant and Gianna Bryant.