As the holiday season heats up, so does the competition for your clicks. And for some retailers, they might be losing sales before they even hit “checkout.” A new survey by Ping Identity found that 54% of shoppers abandon purchases because of frustrating logins, while 63% would switch to a competitor offering a smoother experience.

The Breakfast Show invites Jasie Fon, Regional Vice President for Asia at Ping Identity, to unpack what these findings reveal about changing consumer behaviour, why login friction quietly costs retailers millions, and how businesses can turn digital trust into their next big advantage this shopping season.

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