In a world of fast fashion and fleeting trends, few traditions are as enduring—or as endangered—as bespoke tailoring. For decades, Meiko Tailor in Singapore has quietly upheld that craft, led by Master Tailor Chung Chi Kwong. But times are changing.

Now, his daughter, Adele Chung, is stepping into the spotlight—bringing fresh vision to a business stitched in tradition. The Breakfast Show invites Adele Chung, Bespoke Designer of Meiko Tailor and Founder of Uncommon Hem by Meiko Tailor to discuss what it’s like to grow up surrounded by scissors and suits, and how she’s balancing heritage with innovation as a second-generation leader in a male-dominated industry.

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