Mind Your OT Business

Instagram is such a powerful tool for building community and creating connections, but are you using it to help grow your business and reach new clients as well? In this episode, I'm talking with Amirra Condolee about all things Instagram and how to make sure it is working for your business.

Amirra shares her journey on Instagram, how she grew her account and even gives an audit of my Instagram account. She discusses why connections on Instagram are so important to grow your account and how to create content that is going to be impactful and attract followers. From creating systems, knowing what and when to post and how to monetize your Instagram account, we cover it all. This episode has so much information on growing your Instagram account and connecting with potential customers, you will want to take notes!

We discuss:

• Amirra's OT and early intervention business journey
• Why it's important to niche down your content on Instagram
• How to balance business and personal content on your account
• The importance of connection authentically with people on Instagram
• How to find connections without mindlessly scrolling
• Why you should create posts based on your followers pain points
• How to create a system and schedule for Instagram posts
• Why your posts need a "hook" to grab people's attention
• Partnerships on Instagram and what they can look like
• How to know when your followers are the most active
• Relationship building and engagement and why it's so key to Instagram growth

Join us for the OT Entrepreneur Summit Live! November 12 - 14, 2021 in Florida. Click here to get your ticket today!

Resources from this episode:Marvelous MirraclesMarvelous Mirracles on InstagramTyler J. McCallSocial Media Marketing World

What is the future of OT entrepreneurship? How do you retire wealthy as an OT entrepreneur? What do you need to know about building a team? Listen in as I break down questions from my listeners about all things OT entrepreneurship. You'll hear insight into my own investing strategy and plans. I also share my experience with my first hire, how to create systems to replace yourself within your business and the two things you need to build a successful OT practice.

But FIRST you MUST go register for the OT Entrepreneur Summit LIVE happening November 12-14, 2021 in Boca Raton, Florida! Tickets are only $97 for the full 3-day event only until October 1. REGISTER NOW!

I discuss:

• Why you need focus and time to build a successful business
• How the "traditional" way of thinking around retirement isn't great
• Why you need to create systems so your business can run without you
• How I knew there was a niche for my non-traditional therapy service
• My first hire within my business
• How to know when it's time to hire another OT
• What I think is the future of OT entrepreneurship
• How the pandemic affected the future of OT businesses

Resources from this episode:OT Entrepreneurs Facebook Group

Episode 37: How to Make Good Decisions While Living in the In-Between

The OT Entrepreneur Summit LIVE! Nov. 12-14, 2021 in Boca Raton, FL

Want to learn how 2 occupational therapists partnered together to create an online business? Tune into this episode of Mind Your OT Business with co-founders of The Lactation OT, Dairian Roberts & Marissa Yahill. Dairian is the founder of Humbled By Motherhood and Marissa is the founder of Lactation & Development Resources. Together, the duo joined forces to form this online learning community in the niche market of lactation and breastfeeding. You'll hear all about their experience launching their online platform. We talk about everything from marketing strategy to tools used to how they formed this partnership. Plus, you'll learn how to focus on your own zone of genius to fuel the growth and success of a joint venture.

We discuss:

• How Dairian and Marissa started their own businesses
• What the IBCLC certification is
• Specialty areas that lactation professionals can have
• How they started this partnership together after identifying a gap in the market
• Why they launched a free summit to kick off their Lactation OT business
• The progression of their online platform and failing to plan for growth
• How they use Kajabi's tools
• How they created a revenue split program to reward course creators
• Their marketing strategy for bringing in new clients
• How they've created their revenue streams for this online learning business
• How Dairian and Marissa hone in on their specific zones of genius
• The complexity of hiring employees and growth
• How to charge based on the value of your services
• Why you need to take energetic rests to enhance your vision for the future

Resources from this episode:The Lactation OTThe Lactation OT FacebookThe Lactation OT InstagramThe Lactation OT CommunityLactation & Development ResourcesLactation & Development FacebookLactation & Development InstagramHumbled By MotherhoodHumbled By Motherhood InstagramIBCLEKajabiFiverr

The OT Entrepreneur Summit LIVE is happening in-person at the Renaissance Boca Raton Hotel in Boca Raton, Florida from Nov. 12-14, 2021. JOIN THE WAITLIST now to be notified when early-bird tickets go on sale!

Have you ever considered package pricing for your OT practice? In this episode, I'm chatting with someone who did exactly that, Marika Austin, founder of Bearfoot Occupational Therapy.

Marika breaks down what brought her to the conclusion that package pricing might be a better-fit business model for her. She talks about how she faced burnout from not raising her prices and the challenges that led her to this package pricing breakthrough. She uncovers the tiered package pricing model she now uses and offers her advice for other OT entrepreneurs who want to break away from traditional pricing models to maximize profits and business growth.

We discuss:

• What led to her realization that there was something missing from her offering
• The drawbacks of not raising your prices when you need to
• Setbacks that led to her package breakthrough
• Her strategy behind the tiered package pricing
• The moment where she realized this could help other people
• What helped her get her course done in a short turnaround
• Why she wanted to have a simple delivery
• Her tips for launching and selling without an audience
• The reasons why you have to give up control to grow your business
• What she included in her Ultimate Guide to Package Pricing

Resources from this episode:Bearfoot Occupational TherapyOTs Get Paid PodcastAlexis Joelle's InstagramMarika Austin's InstagramUltimate Guide to Package Pricing (For special pricing, use promo code: LAURA)

If you find that you're driven to create internal and external peace for yourself and others, you may be an Enneagram 9, also referred to as The Peacemaker. In this episode, I had a conversation with Liz Downing of Limitless Kids OT to talk about her experience as a Peacemaker and entrepreneur.

Liz shares how being driven by empathy is one of the driving forces behind her practice. We talk about the challenges that can arise for Peacemakers when they are forced to navigate and address conflicts and issues in the workplace. She also uncovers her dreams for where she plans to take her business and why she's so drawn to creating a nature-based practice.

We discuss:

• How Liz identifies as a Peacemaker and Enneagram 9
• How your empathetic nature can influence how you run your practice
• Challenges you may face as a Peacemaker in addressing conflict and issues
• The experience she's had as a Peacemaker working in occupational therapy
• Liz's dreams for her company and bringing nature into her business
• How understanding people's Enneagram types can help you interact with others

Resources from this episode:Episode 52: Enneagram Series: Intro EpisodeEnneagram InstituteLimitless Kids OTEntrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?

The Enneagram 8 is known as the Challenger. You're probably familiar with this Enneagram type if you've been listening to the show for a while because it happens to be my type too! In this episode, I am joined by Lisa Westhorpe of Nurture Occupational Therapy to chat all about being a Challenger.

Lisa shares how we can benefit from doing the difficult thing of leaning into our emotions. You'll hear how she uses her strengths of confidently going against the grain to lead her team and run her practice. We also talk about her big dreams for her business and how her weakness of being very independent can come into play as an OT entrepreneur.

We discuss:

• How Lisa identifies as a Challenger / Enneagram 8
• The magic that happens when a Challenger leans into their emotions
• How you can use your strength of going against the grain in leadership
• Why she is happy to be a Challenger who questions processes and ideas
• Her independence as an Enneagram 8 (and how this can be a weakness in business)
• Lisa's bigger than life dreams of helping more moms

Resources from this episode:Episode 52: Enneagram Series: Intro EpisodeEnneagram InstituteNurture Occupational Therapy

The Enneagram 7 is called the Enthusiast. Known for being spontaneous, versatile, distractable and scattered. In this episode, I am joined by Aja Roley of Centerpointe for Children to discuss her experience of running her OT practice as an Enthusiast.

Aja talks about how she navigates the strengths she has as an Enthusiast and what challenges come up for her as someone who doesn't love managing detailed work tasks. She uncovers the big dreams she has for diversifying her income and growing her practice as someone who has many big goals and aspirations.

We discuss:

• What the Enneagram 7 / Enthusiast looks like for Aja
• Her experience of running her business as an Enthusiast
• Your biggest strength as an Enthusiast practice owner
• The challenges an Enneagram 7 may have around managing detail work
• Aja's dreams for her business of diversifying income streams
• What she wishes people new about Enthusiasts

Resources from this episode:

Aja's business: Centerpointe for Children

Episode 52: Enneagram Series: Intro Episode

Enneagram Institute

Traction: Get a Grip on Your Business

Want your business to run on auto-pilot as much as possible...so you can GROW your business while working less and making more money? Join us in the Business Bedrocks Group Coaching Program! The fall 2021 Bedrocks cohort starts TODAY- Aug 6, 2021 and the doors close for registration at 9pm CST! JOIN NOW.

The Enneagram 6, also known as the loyalist, is known for being committed and security-oriented. In this episode, loyalist Jenny Gill and I discuss how her personality has shaped the way she runs her copywriting business and her goals for her company.

Tune in for her perspective on how being a loyalist has impacted her as an OT entrepreneur. You'll hear our own lived experiences of how we interact with different Enneagram types and how she was able to take the leap of faith into starting her business.

Have you been WAITING for my Business Bedrocks Group Coaching Program to open again? The fall 2021 Bedrocks cohort will start Aug 6, 2021! JOIN THE WAITLIST now!

We discuss:

• How Jenny helps OT entrepreneurs with copywriting
• The fears, desires and wings of the loyalist
• Interactions of different Enneagram types between each other
• How being a loyalist benefits can benefit you as an OT entrepreneur
• What enabled her to take the leap into starting her own business
• How being a loyalist can influence your dreams of creating systems and processes for your business

Resources from this episode:Episode 52: Enneagram Series: Intro EpisodeEnneagram InstituteJenny Gill Copywriting

Enneagram 5's are known for being alert, curious and insightful. They are referred to as the Investigator and in this episode, we're going to be breaking down this personality type with Investigator, Hana Eichele, founder of Roots Pediatric Therapy.

Hana and I explore the desires, fears and wings that are common among Investigators. You will learn about the strengths she has as an Investigator along with her biggest kryptonite. We also discuss how you can support the Investigator in your business and what dreams she has for her practice.

We discuss:

• Who the Investigator is

• Desires, wings and fears that Hana has as an Investigator

• An Investigator's biggest strength

• Examples of when she was unhealthy as an Investigator

• How overthinking and catastrophizing can be kryptonite

• Her dreams for her business as influenced by being an Investigator

• How you can support someone who is an Investigator

Resources from this episode: Episode 52: Enneagram Series: Intro EpisodeEnneagram Institute Roots Pediatric Therapy Hana's Instagram

BIG NEWS! The OT Entrepreneur Summit LIVE is happening November 12-14, 2021! That's right: THIS YEAR! Join the waitlist here.

In this episode, I talk with Kylie Jeffrey, founder of Play Spark. We talk about her enneagram type, how it affects her business, and how she and her old co-worker became business partners after a conversation about the Enneagram.

Kylie shares how they decided to start their business during COVID and how being an Individualist has played out in her role as a business owner and OT entrepreneur. She shares the superpowers she has as an Individualist and her biggest challenge. Kylie also tells us about upcoming plans for growth in her practice.

We discuss:

• What being an Individualist / Enneagram 4 looks like

• Fears, desires and wings of an Individualist

• What her superpowers are in business as an Individualist

• How she copes with not feeling like creating but needing to

• Her kryptonite (biggest challenge) as an Individualist

• Her dreams for her business growth

• Kylie's advice for interacting with an Individualist

  Resources from this episode: Episode 52: Enneagram Series: Intro EpisodeEnneagram Institute Shelter in Place

  Kylie's business, Play Spark

  BIG NEWS! The OT Entrepreneur Summit LIVE is happening November 12-14, 2021! That's right: THIS YEAR! Join the waitlist here.