Mind Your OT Business

In this episode, I chat with Sydney Moore, founder of Iowa-based Happy at Home Consulting, an in-home outpatient therapy service for adults in the areas of physical, occupational and speech therapy in addition to health and wellness consultative services. She identifies as an enneagram 3!

Sydney shares her experience as an Achiever including how this has been a hurdle to her and the strengths and weaknesses of her Enneagram type that have come up in her practice. She details what it was like to start her business during a pandemic with this achievement-based mentality and her big goals for access and inclusion across rural parts of her state.

We discuss:

• What being an Achiever / Enneagram 3 looks like

• Fears, desires and wings of an Achiever

• What introduced Sydney to the Enneagram

• How being an Achiever has come up as a hurdle for her in business

• Her struggle to avoid overworking as an Achiever

• Sydney's strengths and challenges as an Achiever

• Her dream of expansion and access across the rural areas of her state

• Her advice on growing relationships with referral partners

Resources from this episode: Episode 52: Enneagram Series: Intro EpisodeEnneagram Institute Free Webinar Series

In this episode of the Enneagram series, I talk with Rachel Edgerly Germanovich, nature-based occupational therapist and founder of Learn Play Live OT.

Rachel shares her lived experience as an Enneagram 2 including how the traits of that personality type have influenced and shaped her as a business owner. She talks about the challenges she faces as an Enneagram 2 including the difficulty of saying "no" and standing firm in her client avatar. You'll hear her advice on eliciting feedback as an Enneagram 2 and her dreams for the future of her practice.

We discuss:

• What an Enneagram 2 entrepreneur looks like

• The fears, desires, and wings of an Enneagram 2

• How her strengths as an Enneagram 2 has influenced how she runs her practice

• Examples of her strengths as an Enneagram 2 business owner

• The challenges she runs into as an Enneagram 2 in business

• Her tips for eliciting feedback for other Enneagram 2s

• The difficulty to say "no" and stick to her client avatar

• Her dreams for her business as an Enneagram 2

• What she wishes people knew about interacting with an Enneagram 2

Resources from this episode: Episode 52: Enneagram Series: Intro EpisodeLearn Play Live OT Indistractable: How to Control Your Attention and Choose Your Life Enneagram Institute

In this conversation of the Enneagram series, I interview Krista Frahm, a copywriter, OT, and founder of Krista Frahm Agency.

Krista talks about how being an Enneagram 1 resonates with her and the biggest strengths she has as an Enneagram 1. She also shares some of her challenges and what dreams she has for her business. You'll hear her tips specific for her fellow Enneagram type 1's on how to find the courage to take risks for business growth and success.

We discuss:

• What being an Enneagram 1 would look like as a business owner

• The fears, desires and wings of an Enneagram 1

• Being an Enneagram 1 as an employee vs. entrepreneur

• Krista's biggest strengths running a business as an Enneagram 1

• Challenges she faces as an Enneagram 1 in business

• Her tips for entrepreneurs on what gave her the courage to take risks

• The dreams she has as an Enneagram 1 for her business

• How you can best interact with Enneagram 1s in your own life

Resources from this episode: Krista Frahm Agency Krista's Instagram Enneagram Institute

Do you know your enneagram? The enneagram has been such a profound tool for my business that has helped me learn so much about not only myself but my team members too. In this episode, I share what the enneagram is, how it's helped me become a better leader and what you can look forward to hearing in this series as we interview guests with different enneagram types to get a deeper look and insight into their world.

I discuss:

• What the enneagram is

• Why I decided to do this enneagram series

• What I've learned from using the enneagram in the workplace

• An overview of what we'll be covering in this series

Resources from this episode: Enneagram Institute

Do you have your hiring ducks in a row? Whether it's hiring, determining compensation, recruitment techniques, onboarding or cultivating company culture - as an OT entrepreneur, this is one area you'll want to focus on.

My guest in this episode was Brandon Seigel, CEO of Wellness Works Management Partners and host of the Private Practice Survival Guide.

In this episode, Brandon breaks down all of the biggest questions that come up around employees and finding the right team to support your business.

Brandon and I discuss:

• Why Brandon loves working with OTs

• His reasoning for launching his business

• Hiring for growth vs. hiring for need

• What you need to know about hiring contractors vs. employees

• Creative compensation and your employee culture

• How he separates performance and financial analysis

• His tips for recruitment of high-quality therapists

• What to look out for when interviewing

• Mistakes business owners make when onboarding

Resources from this episode: Wellness Works Management PartnersPrivate Practice Survival GuideCrafting Your Compensation Strategy: Understanding The Variables That Impact Your Employee Reimbursement Decisions

Over the last year, a lot of people have been able to take a look at life from a more objective lens and decide, "I want something different." In this episode, I talk about my husband and I's decision to move cross country, why we decided to do this and all of the great life lessons I've learned recently. You'll get insight into doing the hard work of growing a business, my ideas for niching my business and other plans I have for the future.

I discuss:

• What brought my husband and I to Wisconsin

• How there's no way out of doing the hard work of running a business

• When you do hard work consistently, you can take a step back and take a break

• My ideas around niching down

• Big goals that I have for my future and business

Resources from this episode: Business Bedrocks Group Coaching Program

The Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!

You might ask yourself, who do I need to become in order to be a successful OT entrepreneur? In this episode, I break down the 5 common threads that I notice from thriving OT entrepreneurs. I also chat about the upcoming OT Entrepreneur Summit including what you can expect if you join us and a few of the most commonly asked questions about it.

I discuss:

• 5 common threads I notice in OT entrepreneurs who are successful

• What you can expect from OT Entrepreneur Summit

Resources from this episode:

OT Entrepreneurs Facebook Group OT Entrepreneur Summit

Are you still stewing on how you can raise your prices? In this episode, I am walking you through three simple strategies that you can use to raise your prices and start making more money in your practice. I share quick, actionable takeaways that you can use to start implementing these pricing strategies in your business right away.

I discuss:

• 3 easy ways to raise your prices

• How to incorporate these models in your business

Resources from this episode:

Episode 46: The Mindset Shift You Need to Raise Your Prices Episode 47: The Psychology of Pricing OT Entrepreneur Summit

The brain works in mysterious ways and can influence our perception of pricing. Using the psychology of pricing principles taught by Nick Kolenda, there are a few practical ways you can help ease customers in the buying process. In this episode, I talk about pricing psychology and share a few tips that you can implement in your business to use this as a part of your pricing strategy.

I discuss:

• Where I learned about pricing psychology and what it is

• Practical pricing psychology examples

• Tips for using the psychology of pricing

Resources from this episode:

Episode 46: The Mindset Shift You Need to Raise Your Prices NickKolenda.com