Minding My Business - Digital Marketing Podcast for Local Businesses

Minding My Business - Digital Marketing Podcast for Local Businesses

By RwbeckjrBusinessMarketing
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Minding My Business - Digital Marketing Podcast for Local Businesses episodes

  • Why Email Marketing
    We find that the majority of businesses are ignoring their email lists or have not built an email list. When handled correctly, that is avoiding the dreaded “Email Blast”, this is one of the most effective tools for generating additional monthly sales! Marketing Automation Systems like the one we are using, does a fantastic job of “ Segmenting” to create personalized messages to customers and potential customers. Listen in for more insight on this overlooked tool that makes money for those using it!
    14 min
  • Direct Response Marketing
    If you’re not familiar with the name Dan Kennedy, he’s considered the grandfather of modern day Direct Response Marketing. It is “The Method” for local businesses to advertise. Of course it is a method that needs to be incorporated into our modern digital channels. I’m excited about learning more and digging deeper into this subject. I’ve heard others mention Dan Kennedy, but this is the first book I’ve read....couldn’t put it down. I’ll be getting more of his books for sure!
    42 min
  • Introduction to marketing automation
    In this episode we touch on marketing automation. And how we are using it to help local businesses leverage Internet marketing. Just some concepts to paint a picture of how we might use this powerful platform.
    12 min
  • Introduction: A little background

    This is my first podcast. I'm sure it will be evident as you listen. As I contemplated publishing this content, I more than likely would have re-recorded this a number of times. You know, trying to get it "right" or perfect. My mentor hammered me until I admitted, to myself, if I didn't just record and publish...take action, it wasn't going to happen! So, my hope is the introduction won't keep you from tuning in again when I actually get to the meat of the subject I'm sharing, to help our local business owners.

    Make it a great week!

    RW

    6 min

About Minding My Business - Digital Marketing Podcast for Local Businesses

From the publisher's feed

Maybe you feel like you’ve tried everything without success. Or you’ve been putting off trying anything because you just don’t know where to start. My goal is to shed light on what a Marketing Plan might consist of for a local business. The key word (no pun intended) is "Plan"! There are no shortcuts...something I've learned over the last 8 years searching for a "Magic Bullet". It takes a strategic approach, and time.