Mindset Meets Mastery

“All of us are just one networking relationship away from changing our business future.” -Chas Wilson

Not having sustainable and well-founded networking relationships is a root cause of many business failures. Today, Arlene talks to Chas Wilson, CEO of Master Networks about the mindsets and misconceptions in business networking. Chas sheds light on the common conversational mistakes that entrepreneurs commit and how to make a more successful impact on networking relationships. He gives tips and pointers on prospecting and networking. Chas also discusses the BOND Method and how it can help lead the conversation and help create a level of comfort with prospective clients who will enjoy a conversational exchange. Today we will hear a demonstration of how to execute the BOND Method, too. Chas adds more to our bundle of golden nuggets by revealing how to create real opportunities and make it mutually beneficial. Doing things right is not enough. Timing and other factors are essential to ensure success. Tune in and become the next Master Networker!

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Highlights:

02:29 Why Businesses Fail

04:28 Prospecting and Networking

08:07 Master Networks

12:16 Create A  B-O-N-D

16:12 How To Implement The BOND Method Naturally- A Demo

24:00 When To Develop Real Opportunity

30:24 Get Over Being “Shy” Or Not  

33:02 How To Be A Better At Networking

 “Be kind to yourself. Allow yourself to feel how you feel. And then extend it to someone else.” -Dr. Kelly Holder

Whatever you’re feeling right now, it’s okay. You have the right to feel your emotions and no one should tell you those emotions are not real. In this episode, Arlene talks with Dr. Kelly Holder for timely and practical suggestions on maintaining positive mental health. She talks about how ALL emotions are valid and there are things we can do to address them healthily. But it’s not only adults who need emotional validation, even our children do. However, we can struggle to get youngsters to talk about their feelings. But don’t give up, Kelly shares the secret to reaching their hearts so they can open up. On top of that, Kelly also lists 3 Stress Reduction Techniques to help us get through this pandemic and adjust to the “new normal.” Listen in now. Also, listen to Kelly when she was our guest in Episode 9 of Mindset Meets Mastery.

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Highlights:

00:24 Facing Our New Reality

06:17 Feelings of Uncertainty- Is It Real? 

08:15 Validate Feelings

13:55 How To Get Your Kids To Talk About Their Feelings

18:43 3 Buckets For The “New Normal”  

23:33 The Benefits of Journaling

26:17 Exercise  Mindsets 

28:05  Self-Compassion

“If you have a business succession plan and strategy you have something that you can refer back to.” -Janise Graham

If the unthinkable happens to you as a business owner or any of your business partners, can the business survive? Or will it cause the business to die or make lives more complicated than necessary? The business world is a silent, but strenuous battlefield attacking from the outside and that is why a business needs to cover all possible scenarios on the inside to protect itself. For a business to survive  today and tomorrow, it needs more than a sturdy and capable leader. There needs to be some potentially difficult conversations between owners, partners, and families - now. In this episode, Janise Graham talks about “leaving in style.” She takes us to the heart of why a succession plan is essential, what topics to consider, and when to have these discussions. Tune in and learn how to assure you can create a plan for financial security in your business and in your succession plan. 

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Highlights:

00:28 Succession Plan and Its Importance in Business

07:07 Your D’s 

14:20 The Messes Of Having No Succession Plan

19:28 Succession Plan For Solopreneurs

24:31 What’s Done Is Done

27:13 When The Going Gets Tough, Be Tougher

“Once you realize you are not limited, you can do so much more.”  ” -E. Marie Hall

What really limits us is not our limitations, but our perception. The lens through which a person views the world is not the problem, it’s what actions that a person makes that can be. Today, we talk to E. Marie Hall about combating the limiting mindsets each of us face and moving through those mindsets toward developing  an unstoppable mindset to help grow more success. Marie defines what mindset really is and answers where mindsets come from. Marie also shares how mindset relates to setting boundaries and how to shift our negative thinking through the Observe, Question, and Replace Method. We’re often told, “the sky is the limit,” but sometimes it’s the mindset we hold on to that dictates how far we can go. Don’t miss out on today’s inspiring episode!

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Highlights:

03:21 Mindset Defined

07:51 Mindset Shifts 

10:30 The Wrong Way To Rationalize  

13:13 Unstoppable Mindset vs Stagnant Mindset

15:52 Mindset Shapes Boundaries

19:15 Observe, Question, Replace

22:00 Lose Your Limitations

29:31 How Dare You Deny Yourself!

“If it's in your head and it's in your heart, you're the one who needs to write your story because you're the only one who CAN write it.” -CJ Peterson

Who could write your life story better than you can? If you’re struggling with reasons why you can’t write your own story, listen to why you must believe that you can and how to do it. Arlene and CJ Peterson discuss the healing power of writing, giving back to the community through your book, and helping others heal their hearts and stand courageous. CJ has published 13 fiction books that include parts of her real life journey and she donates part of the book sales to nonprofits who help battered women, first responders, and others. She talks about how and why we chose to share her trials this way. Arlene and CJ agree that it’s terrifying to open up your life to people you don’t know, who may even judge you for it. But if there is one person in need of what you have write, who might find hope in their circumstances because of your story, why not give it a shot. 

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Highlights:

03:40 Real Life in a Fiction World

08:26 The Healing Power of Writing

14:42 Giving Back Through Writing

18:01 Speak Up

20:31 Chief and Sarge

26:29 Put Your Heart Out

31:20  Let the World Hear Your Story

34:51 Who Can Write Your Story Better? 

“If you're in business, you're an expert. And every expert should write a good, powerful, and profitable business-building tool. A book can build your credibility and also destroy it.” -Arlene Gale

A truth: Anybody can write a book, but not everybody should. The myth is not determining the value of your story, but rather how do you use your story to build business and serve your clients. Writing a book is more than filling pages with words and opinions. Tune in as Arlene identifies who should write their book and why. She also provides free tips, tools, and tricks to effectively market your book and eventually turn it into an online class. Your goal should be to establish yourself as The Expert and from that, your foundation is built. If you’re still struggling to start or finish your book, this episode is the key you’ve been looking for!  

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Highlights:

01:01 Should You Write A Book? 

07:38 The Right Motivation In Writing A Book

12:04 How to Sell Your Book 

14:57 How to Turn Your Book Into An Online Class 

15:42 Build the Foundation of Your Marketing Plan

“If you believe you have to write a book from front cover to back cover, that’s a false mindset and  will do one of two things: keep you from starting your book, or 2) it will keep you from finishing your book.” -Arlene Gale

How do you write your book from front cover to back cover? It’s not a straight line. Maybe a better question is, how do you plan to write your book? Today, Arlene explains how to get each part of your book written the expert way. For example, the introduction is the summary of your book that is meant to grab the reader and let them know what the book’s benefits are, show your expertise, and maybe even sense of humor. That’s why an introduction is very crucial, and should be written last. Yet, too many writers get stuck here or muddle through, but lose the reader on page one or two instead. She also discusses how to build in stories, case studies, and cautionary tales, and the difference of each, to enhance your book. The goal in book writing is to establish you as The Expert in your field. Are you clear on your field of expertise? You might be surprised at all little details needed to answer this question properly. Tune in to Part 3 of the March Madness Series! 

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Highlights:

00:28 A March Madness of Different Championship

07:00 How A Book Should Be Written: Introduction

12:00 How A Book Should Be Written: Contents

18:40 Case Study vs Story vs Cautionary Tales And How To Include Them

24:24 Let Your Book Tell Your Expertise

“You need to read in order to understand how to be a better writer.” -Arlene Gale

Reading and writing are two skills that cannot be separated. How much you read and what you read relates to the success of your writing journey as well. Today, in the second part of the March Madness Series, Arlene continues to talk about how to be a better writer and how to create a tangible output in no time. This step, however, is not about you sitting at your desk and jotting down the first chapter of your book. Rather, it is something you should do before giving life to your content. In this episode, Arlene explains the difference between genres and how reading can help you find the genre that best describes your work. This way, you can accurately identify your target niche and improve the quality of your product to make it to the right market. Reading can also help you on the business side of writing and getting to know your competition. Knowing what others can and can’t offer will help you stand out as different, which can boost your business and your “expert” identity. If you’ve done everything and still couldn’t write your book, you’re probably writing the wrong book. The most important thing in book-writing is connection. A writer always writes from the heart and from the mind. It’s where the soul of your work is.  

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Highlights:

01:30 What Your Book Should Mean To You

02:50 A Book Writer Is A Book Reader

06:22 The Business Side of Writing

07:19 Genre Differences

14:10 Fiction and Non-Fiction Myths

19:37 Read To Know Your Competition

22:31 Write the Right Book

“If you're at a point where you're trying to become a better writer, doing any kind of writing is better than not writing at all.” -Arlene Gale

Stop for a minute and imagine yourself a few months from now, sitting at a table hearing people call your name. They are waiting for you to sign their copy of a book bearing your name on the front cover. Isn’t that a fulfilling scene? Doesn’t that excite and inspire you? This is your first taste of book writing success, not because you lived a perfect life, but because you lived a life full of lessons, lessons that can help other people, too. Whether it’s fear or thoughts of inadequacy that are holding you back, Arlene Gale is here to save the day. In this episode, Arlene talks about the myths and mindsets related to book writing.  A lot of people don’t write their book because they don’t feel they are good writers. The bad news: They may be correct. The good news: writing skills can be learned and improved. Admitting you might be the best writer and working on developing this skill will help you write a more powerful and profitable book. Get ready for some helpful tips, tools, and tricks to become a better writer. You don’t want to miss today’s episode! Tune in, sit down, and get to writing! Because Arlene knows that sadly too many people spend a lot of time and money to write a book that never sells more than a handful of copies and never earns them a return on investment or builds business. Arlene has the expertise to save you from this horribler outcome.

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Highlights:

05:00 March Madness- Book Writing

10:40 Fiction and Non-Fiction Writing- Different Yet Similar 

13:50 How to be a Better Writer

16:50 Writing- NOT Everything Is About Skill

18:15 Tips, Tools and Tricks to Better Writing

26:25 Just Sit Down and Start Writing

“Don't fall in love with the first publisher who says they will take your book. It's not always a good contract. They're not always the right publisher.” -Jodi Thompson

Your manuscript is complete and you’re on the move to publishing your masterpiece. Then, you realize that finding a good publisher is harder than you imagined, let alone the entire publishing process. People think publishing is a piece of cake. Today, our guest, Jodi Thompson will break some of the myths and misconceptions related to publishing a book. Publishing is NOT easy and she will explain why. She will talk about the arduous process of finding a publisher, writing a catchy and convincing query letter, following the rules set by the publisher, and the actual publishing process. Jodi also shares some red flags to watch out for before entering any publishing relationship. Don’t miss out on this week’s episode and learn how to choose a publishing path that works for you!

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Highlights:

00:29 Myths About Publishing 

03:27 Publishing Is NOT Easy

08:08 Hybrid Publishers vs Traditional Publishers

16:11 The Publishing Process

19:08 How to Grab Your Publisher Through Your Letter of Request

24:49 Follow the Format and Avoid Vanity Publishing

29:57 Choosing Your Publishing Path

32:19 Red Flags in Bad Publishing Relationships