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In this episode, I am taking you behind the scenes for a look at the journey behind my new book "The Unicorn".
A book born from the desperate need for a specialized guide to help photographers weave their unique magic into the fabric of a profitable business. This comprehensive 412-page book is more than just a business manual; it is a heartfelt narrative of transformation, serving as both a wellspring of inspiration and a guiding resource for photographers in their pursuit of success.
Faced with the skepticism of naysayers and the internal whispers of doubt, I chose to view resistance as a sign of impending breakthrough. You'll hear how mastering your mindset becomes the key to unlocking your unique strengths, and why innovative marketing and natural selling techniques can be your secret weapons. From adopting the mindset of a visionary CEO to nurturing a business that’s as effortless as growing a garden.
Join me in unlocking the secrets to success, mastering your mindset, and transforming your photography business into the unicorn you've always envisioned.
Tune in now for an empowering conversation!
Find all of my favorite books here.
Pre-order my book, The Unicorn Business Book.
Join us inside Your Magic Year
Use the Code PODCAST when you join
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Unlock the secrets to conquering ImagingUSA with my ultimate survival guide!
From navigating check-in to our book launch at the expo, this episode has you covered.
Learn game-changing tips for personalizing strategies, boosting profits, and enhancing customer engagement.
Join me on the bustling Expo floor, where I spill the beans on approaching vendors, making connections, and scoring sweet deals.
Whether you're a seasoned pro or a newbie, this episode guarantees a magical experience filled with industry insights and camaraderie.
Make sure to shoot me a message to let me know you'll be there, and come to find me at the Expo to say "Hi!"!
Tune in and make your next ImagingUSA unforgettable!
ImagingUSA
Canadian Imaging - Use code: Karinda20 when registering!
Texas School
Pre-Order The Unicorn
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Have you ever felt stuck in your business and personal growth?
Get ready for a reignition as I share my transformative journey from struggling to thriving in my business, fueled by books like "Get Your SHT Together" and "You Are a Badass."
Join me as we explore the potent impact of storytelling in marketing, drawing insights from "Building a Story Brand" and "All Marketers Tell Stories." Learn to craft narratives where your clients become the champions of your brand's narrative, shifting your mindset and strategy to a new professional chapter.
The excitement continues as I open up about my upcoming business book, "The Unicorn." Dive into the rollercoaster of writing experiences, from overcoming the challenge of a lost editor to the thrilling moment of finalizing the manuscript. This episode isn't just about the book; it's a journey of resilience and determination.
Get ready to transform and become unstoppable in your photography business journey!
Find all of my favorite books here.
Pre-order my book, The Unicorn Business Book.
Connect with Karinda!
Thanks for listening!
Send us Fan Mail
In our latest episode, we dive into the tools that have revolutionized our photography business.
The spotlight is on ProSelect, a game-changing program that has transformed how we present portraits in image reveals, sort images, and design wall mockups and books. We share how ProSelect has become an indispensable part of our everyday workflow, enabling customizable wall art programs and shattering myths about in-person and zoom reveals' impact on sales. Additionally, we explore the importance of Airtable and TAVE in streamlining social media planning, workflow tracking, client management, and payments.
Join us for practical tips and tools guaranteed to elevate your photography business!
Links:
ProSelet
Airtable
TAVE
Join us inside Your Magic Year
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https://karindak.thrivecart.com/your-magic-year/
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In this episode, theater and makeup artist Rachel Stiles shares her burnout journey and how it led her to build an online community for artists.
We discuss the sustainable elements of a creative career, the crucial role of networking, and the importance of self-worth and clear boundaries in the industry.
Join us for practical advice and personal experiences on burnout, career sustainability, and self-value in the creative industry.
Rachel Stiles: Instagram | TikTok | Website
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Join us for an insightful conversation with licensed therapist and business wellness coach, Tina Salmon, as we explore the impact of personal money attitudes on professional success.
Discover how our past experiences with money shape our beliefs, behaviors, and business outcomes. Learn invaluable tips on shifting your money mindset, creating a healthier relationship with money, and separating self-worth from your business.
We also discuss the connection between personal growth, professional development, and the impact of mindset on our lives.
Don't miss out on practical tips for managing negative thought patterns and prioritizing mental and emotional well-being for a thriving career!
Tina Salmon: Facebook | Website | Instagram
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Hey there! In today's episode, I'm diving into the soulful artistry of photography, urging us to reconnect with the roots of our craft. I reminisce about the days of film cameras when photographers meticulously planned and crafted a few exquisite portraits meant for walls, not just social media.
Let's take a journey back to when portraits began, where artists invested time, studied subjects, and created timeless pieces. We're the modern successors of this legacy. Imagine if only one photo could define you for eternity. It's a powerful concept, one that demands we truly know our clients.
I highlight the fading tradition of displaying family portraits and challenge us to revive it. Research shows the impact on children's self-confidence when they see their faces on the wall. Our business is not just about money; it's about preserving a tradition.
As photographers, we shape the narrative. So, join me in reflecting on our role, our art, and the lasting impact we can create.
Let's carry the torch for generations to come!
Grab your seat for the very FIRST Equine Photography Virtual Summit, here! November 28 & 29, 2023
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In this episode, I dig into the unique challenges of marketing in the equine and pet photography industry compared to more mainstream areas like weddings and newborns. Unlike weddings and newborns, equine/pet photography lacks a natural demand, necessitating active client education.
I stress the importance of asking clients, "Why haven't you done this?" to spark interest and create a market for equine and pet photography. Personal conversations emerge as my most effective marketing tool, emphasizing the need to seek clients actively.
The episode concludes with a reminder to optimize existing clients and revenue before expanding marketing efforts. I encourage fellow photographers to diversify strategies, systematize efforts, and not overlook the value of persistent, consistent presence in marketing.
Tune in to discover practical insights and actionable strategies for effective equine and pet photography marketing.
Grab your seat for the very FIRST Equine Photography Virtual Summit, here! November 28 & 29, 2023
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In this episode, we delve into a crucial aspect of business—the business plan.
Do you have a comprehensive, written business plan that outlines your growth, strategies, and long-term goals?
We explore why having a solid plan is essential, not just for multi-million dollar businesses but for photographers too. Your business deserves the same strategic approach. We guide you through creating an effective business plan, covering key elements like the executive summary, company description, market analysis, organization and management, product lines, marketing, sales strategy, and financial projections.
This master business document becomes your business Bible, providing detailed insights into every aspect of your photography business. Whether you're a solo photographer or planning to expand, having a clear, well-documented plan is the foundation for sustained success.
Start planning today for a strategically clear and growth-minded future!
Join Your Magic Year here.
Use the code PODCAST to receive special pricing when you enroll.
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In this episode, we are going to focus on why tuning up your business is more valuable than tearing it down.
For years, I followed advice without understanding the 'why' behind it, constantly rebuilding my business according to generic templates. Eventually, I began examining these tactics from a psychological perspective, seeking to understand why certain strategies worked for some but not others. I explored outside the photography realm for business inspiration, recognizing a lack of comprehensive business education within the photography industry.
Realizing I didn't need a complete overhaul, I learned the power of subtle tweaks and optimizations. I discovered that in this phase of business growth, small golden nuggets of insight, like adjusting your tone or setting sales limits, have a substantial impact. For those making around $2,000 to $3,000 per client, feeling the need for more growth, the frustration lies in discovering those crucial, tiny tweaks that make all the difference. It's these small adjustments that significantly propel businesses forward.
It's time to transform your business with strategic, small but mighty adjustments.
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From the publisher's feed
Struggling to make real money with your portrait photography business? Tired of feeling like a "starving artist" and ready to build a thriving, profitable brand without…
Welcome to the Your Magic Year Podcast with Karinda K. — where photographers learn how to simplify their business, master in-person sales, and confidently sell wall art that clients love (and actually buy).
Each week, Karinda shares practical strategies, money mindset shifts, and proven sales techniques that helped her grow a multi-six-figure photography business—while working less and living more. You'll discover how to elevate your client experience, price for profit, and attract clients who are eager to invest in your art.
Whether you're a portrait photographer, pet photographer, wedding photographer, or somewhere in between—this show is your go-to resource for building a sustainable, high-impact photography business that reflects your values.
Join Karinda K., an equine photographer with over a decade of experience, as she helps you go from stuck and overwhelmed to confident CEO.