Mindset & Money Mastery for Photographers with Karinda K.

Send us Fan Mail

This week I am excited to welcome back a good friend of mine, Charlotte!

Charlotte is a British-born Equine & Dog photographer located in Georgia. Having successfully run a profitable photography business, she uses what she has learned throughout her journey to help other business owners achieve the same.

In this episode, we dove into what it takes to create a 5-figure client.

And everything points back to presentation and customer experience. People get skeeved out by the word "sales" and it's time we normalize it and remove the sleazy car salesman stigma from it. Personally, I love to be sold to. The idea of browsing clothes rack after clothes rack makes me sick to my stomach. But let me walk into a store where the associates cater to their customers and make suggestions on things I should buy? Sign me up!

The same is true for our portrait clients. They become easily overwhelmed by which portraits to choose, and which artwork to choose. And this is where we come in, without suggestions on what size and piece will look best where.

Take a listen, and let me know what your takeaways are!

Charlotte Detienne - Website | Facebook | Instagram

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

This week's episode is a little bit different in that this is an interview from the archives that I did with Charlotte a few years ago. You see, Charlotte and I have been working together for quite a few years and I have seen her take her portrait business from a hobby where she earned some supplemental income, into a successful 6-figure brand.

Charlotte is a British-born Equine & Dog photographer located in Georgia. Having successfully run a profitable photography business, she uses what she has learned throughout her journey to help other business owners achieve the same.

While it is a blast from the past, this interview will give you a sense of where Charlotte began, the steps she took in her business, and ultimately provide you some background insight moving into next week when I catch up with Charlotte to dig into the making of the 5-figure client.

I hope that you enjoy this episode and look forward to your feedback!

Charlotte Detienne - Website | Facebook | Instagram

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

There are a million different ways to run a business and no one way is right while another is wrong.

Kirstie and I recorded this episode a while back after seeing a pretty heated discussion in a photography group between IPS and All-Inclusive sales.

You see, Kirstie and I both run successful equine portrait businesses in Texas and offer coaching programs, however, that is where the similarities between our businesses end.

This conversation was a great one and I am excited to share it with you here and can't wait to hear your feedback.

References:
Kirstie is an award-winning equine photographer located in Texas with a passion for capturing the immeasurable bond between a girl and her horse.
 Website | Instagram | Facebook

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

Hindsight is 20/20.

Right?

Today, I am joined by fellow equine portrait photographer, Kirstie Marie! As a lifetime horse enthusiast, she has experienced first-hand the bond between a horse and a girl. She strives to capture that special relationship for each and every client. In 2015, she began offering mentoring services to other photographers and small business owners. In 2019, she developed on-demand instructional video courses on popular subjects at a more affordable price point. Her goal is simple: to help others establish a profitable, sustainable business that becomes the career of their dreams.

We're diving into the would and should haves of our portrait photography businesses. What would we do differently if we were starting our business now? Where should we have spent more time and energy?

References:
Kirstie Marie - Website | Instagram | Facebook

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

Work/life balance.

We have all heard the term before, right? But it likely looks different for each of you out there.

Today,  I am excited to welcome Jordan Jones to the podcast, to discuss how she runs her own business, working just 2 days a week and raising her children. Jordan is a marketing strategist + mamapreneur with a heart for helping creative + faith-filled entrepreneurs steward their time, talents, and resources well so they can scale their businesses without sacrificing the things that matter most.

Join us as we dig into actionable tasks that will free up your time and mental space, identifying what has to be done right now versus what we would like to do at some point in the future.

I would love to hear your takeaways from this episode and hope that you will put some of our suggestions into play so that you can find that happy place of growing your business without burnout.

References:
Jordan Jones - Website | Instagram | Facebook | Podcast: Work + Worship
Daily Kairos Prayer Journal
Jordan Raynor - Redeeming Your Time

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

Hello!

Today I am excited to chat with Patrice Garrison. Patrice is the founder of Successful on Social, a digital marketing strategy firm and she helps photographers who want to attract higher paying clients with ease!

As a photographer, your marketing can consist of all the pretty pictures, and nothing else. Right?

Wrong.

You marketing needs to bring value and help to connect you to your potential clients. Whether you're scheduling social media posts, emails, podcasts, etc. keep your potential client at the forefront of your mind. What can you post that will provide value, express your why, and connect with your clients?

I would love to hear what you takeaway from this episode, so be sure to reach out to me on social media (links below)!

References
Patrice Garrison - Facebook | Instagram | Website

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

I am so excited to welcome Charlotte Detienne to the show today! Charlotte helps business owners write clear, compelling website copy that converts visitors into paying clients.

Your website is your digital handshake, and likely your potential client's first impression of you. As photographers, I think we tend to forget about words - and not just any words but clear and concise words that serve a purpose. 

To convert visitors into paying clients, your website needs the following 3 things.

1. Clear Messaging - Ooey goey emotional words. This should come from your why and help your potential clients to connect with you on a deeper level.
2. A strong call to action - There should be zero doubt about what the next step is in hiring you.
3. Make it about your clients - not you. - Allow your potential client to visualize what it will be like to work with you. What problem(s) will you solve for them? Make them the hero of your website's story.

I would love to hear your takeaways from today's episode, so be sure to shoot me a DM on social media (links below)!

References:
Charlotte Detienne - Website | Facebook | Instagram

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

I am so excited to welcome Nicole Begley to our show today! Nicole is a zoological animal trainer turned pet photographer and educator. She is the founder of Hair of the Dog Academy, an online community in which she empowers pet photographers to improve their craft and grow their businesses. Nicole has authored the popular book “Pet and Equine Photography for Everyone”, which can be found on Amazon for Kindle.

We had a great time picking apart the intricacies of building genuine connections with your clients and why it is so important. There are a lot of photographers out there. How are you setting yourself apart from the rest? Are you asking your potential clients all of the right questions, but not converting? Perhaps, you're asking the right questions in the wrong way. Do your clients understand your why and the reasoning behind what you do? How are you making them feel throughout the process of working with you?

Tune into this episode, then head on over to Instagram or my Facebook group (both linked below) and let me know your biggest takeaways.

References:
Nicole Begley - Hair of the Dog Academy
Instagram - @nicolebegleyofficial

Karinda's Recommended Books

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

In today's episode, I am excited to welcome special guest, Jenn Bays from Success Beyond the Lens!

Jenn had a successful corporate career in transportation and logistics before entering the virtual world of online business management. As she began to build her business she realized that the clients she was drawn to most often were photographers. Having a love of photography, and a knack for operations, customer experience, and leadership she knew it was time to niche and serve the people she loved: photographers. Now she’s taken her years in corporate and being a virtual assistant and has identified what services photographers need most. She and her team bring organization to the overwhelmed and systems to the scattered.

Having worked with Jenn in my own business, I wanted to pick her brain about how photographers can start outsourcing some of their day-to-day tasks and things to look for when hiring someone.

Some of the questions we cover are:

• What signs should a photographer look for when deciding if it's the right time to outsource?
• How can a photographer determine what tasks they should outsource?
• What do you think is the first thing that needs to happen in order to be able to turn a task over to someone else?
• What are the most common tasks your company helps photographers with?

I'd love to hear your thoughts on outsourcing in your business. Please reach out to me at the links below!

References:
Success Beyond the Lens - Website | Facebook | Instagram

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!

Send us Fan Mail

Are you truly serving your clients, or are you just taking their photos?

When creating your customer experience, it is important to keep that question in mind. Do your clients see you as someone who shows up and pushes a button? Or do they see you as more?

Not only should they view you as an expert in photography, but also as an interior designer, stylist, artist, and lastly a photographer. 

Before we even chose a location and outfit, we need to see the space where our clients are going to be displaying their wall art. The space will influence the way you direct them in choosing an outfit, deciding on a location, and how you pose them. At their photo reveal it will help you to coach them on choosing the correct size and material for their prints/frames. 

One of the largest pain points for portrait clients is choosing their outfits. As their photographer, it is our job to help them look their absolute best when it comes to clothing, hair, and makeup. We want our clients to feel amazing in their photos!

So my question for you is, are you just a photographer or are you a problem solver for your clients? Tune into this episode, then connect with me on social media (links below) and let me know how you can serve your clients better.

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!